Download - Lipstick project
LIPSTICK’s PARK
GROUP C BUI QUYNH HOA BUI PHUONG DUNG DAO THANH HANG NGUYEN THI NHU QUYNHNGUYEN THI THANH THUY
MARKET ANALYSIS COMPETITORS
NGUYEN THI THANH THUY
SUPPLY CHAINMAXIMIZE PROFIT DAO THANH HANG
PRODUCTION PROCESS QUALITY MANAGEMENT
NGUYEN THI NHU QUYNH
MARKETING PLAN CUSTOMER SERVICE
BUI QUYNH HOA
FORCECASTING DEMANDFORCECASTING RAWMATERIALS
FINANCE BUI PHUONG DUNG
Target customers: Young people pay more attention on their appearances. Female (15-30 years old) has highest demand on beauty
products
→ focus on young womanTarget market: Hanoi areas
Competitors analysis:Competitive factors
Pinky's Hand made lipstick
Products Moisturizing lipstick, cream lipstick, gloss lipstick
Matte lipstick, Lips balm, cream lipstick
Official website
https://www.facebook.com/sonduongmoihandmadehanoi/timeline
http://www.lola.vn
Average price 70,000-130,00vnd 95,000-150,000vnd
Target customer
Students & young woman Students & young girls
Strength Low price Having trendy colors of
lipsticks Good customers’ feedback
Customers' belief Understanding
customers' demand
Weakness Sell online onlyLow quality products
Fake or low quality products
Director (1)
Human resouce manager
(1)
Recruitment & Training (2)
Marketing & Public relation
manager (1)
Marketing (3)
Customer service
(3)
Financial manager (1)
Accountant (2)
Sale (3)
Administration (1)
Design and production
manager (1)
Product R&D (2)
Factory (3)
Organization chart
Supply Chain
1, Planning: Procurement Organizational structure Performance management Forecasting Capacity planning
Supply Chain
2, Procurement:We buy materials in producingand packaging through suppliersin appraisal in order to make ourproducts, try to increaseefficiencies, enhanceproductivityand save costs.
Supply Chain
3, Production: Target customer:
teenager and nature loving people
Production: good benefits for customer’s health and access the latest thinking in good manufacturing practice
Lipstick production process Time: 25 minutes Main ingredients: vegetable oil (avocado, castor and
avocado), bees wax, candelilla wax, coloring. Equipment: 3 bowls, microwave, scale, coloring mixer
Lipstick production process
Step 1: Combination 1 Weighting oil and coloring into a
bowl. Then using coloring mixer to mix
well.
Step 2: Combination 2 Weighting bees wax, candelilla wax,
avocado oil and castor oil into a bowl , then heat in microwave until melted.
Lipstick production process Step 3: Pouring combination 2 into combination 1, then stirring by spoon Step 4: Adding vitamin E like anti-oxidant material
to keep lipstick has longer use’s date.
Step 5: When all ingredients are mixed well but still liquid,
use a dropper to
pour into the lip chap container.
Lipstick production process
Step 6: Leave to cool for at least half an hour in ice box of fridge
Step 7: After being cooled, take it from the lip chap container.
Quality management
Raw materials’ suppliers Grandpa’s Garden – a famous handmade cosmetic company in VietnamWebsite: Lammypham.vn Do Anh Thu – Director of Grandpa’s Garden is one of pioneers in training handmade cosmetic in Vietnam.
Quality managementTesting CENTER FOR CONSULTANCY, CIVIL ASESSMENT (CCCA) , (they have certificate of registration by the Minister of Science Technology -2011) where have permission and duty to identify hazardous substances in cosmetics such as Lead (Pb).
Customer service
In today's online business world, a 62% of customers have already used social media for customer service issues including both positive and negative feedback.
I. Technology selection
Customer service
I. Technology selection
These are top 10 brands that have the fastest respond to customers on Facebook
The first thing is response time
The foundation of customer
service satisfaction
Customer service
I. Technology selection
These are the percentage of fan post with company comment and we can see these big numbers here.
The second thing is Percentage of Response Rate
Customer service
1. Quick thinking
Reply immediately customer’s complaints through letter, email, phone call, blog post
Ensure every employees to understand clearly about how we work and never hesitate to decide the solutions.
II. Service Encounter Design
Customer service
2. Listen to Emotion without Emotion
We will never respond with negative emotion
II. Service Encounter Design
Customer serviceII. Service Encounter Design
3. Fixing problem immediately
If there are some problems with the quality we will arrive to the customer’s place and test it
If the problems are really true, we will apologies to them and give them another product.
If the problems is a confusion, we will still replace by a new product.
Marketing Plan I. Service 1. Buy 1 get 1 free sample
2. Discount card for frequent customer
3. Sale off in national holidays, International Woman Day, …
4. VIP card for bills more than 1,000,000VND/time
5. After sale customer service: Collecting feedback and give gifts Listening comments and
recommendations, asking for making survey to get the information about customer’s preference
Marketing Plan II. Advertising1. Purchasing company’s
website
2. Advertising through other online websites such as Kenh14, mp3zing,…
3. Printing Poster, Leaflets, banner…
4. Selling products in specific locations such as universities and companies (Promotion events)
Forecasting Demand Vietnam cosmetics market: total sale is 15,000 billion a year
Nielsen: Vietnam consumer spending on cosmetics is small (only $4/person/year < Thailand is $20)
Þ a potential cosmetics market to exploit
Mrs. Nguyen Kim Thoa, Chairman of the HCM City Cosmetics Assembly: Most of Vietnamese
cosmetics businesses are small and medium-sized
Þ Cannot compete with large corporations
Recently: slowly shaping more clearly towards competition
Forecasting Demand Mr. Huynh Ky Tran, Director of
Lan Hao - Thorakao Cosmetics Company: customer’s trend is natural cosmetics
Þ Vietnamese people are likely choosing products that have the root of natural origin
Ms. Carol H.K. Ning, Director of
Sales and Marketing of Foltène in Asia – Pacific: Pharmaceutical - cosmetics
industry in Vietnam has fast growth rates
HCM city captures a large proportion, around 47% total sales of Foltène
MAXIMIZE PROFIT 150,000 VND profit for a lipstick 70,000 VND profit for a lip balm
X: Number of LipsticksY: Number of Lip balms
Maximize profit: 150,000X + 70,000Y 25 minutes to make a lipstick => 0.42 hours
20 minutes to make a lip balm => 0.3 hours
Working 26days/months, 8hours/day => 26 x 8 = 208 hoursWe have equation: 0.42X + 0.3Y ≤208
MAXIMIZE PROFIT 5 gr to make a lipstick
7gr to make a lip balm
In the first month, we only have capital to produce 650 lipsticks and 100 lip balms, means that we only have (650 x 5) + (100 x 7) = 3,950 gr ingredients We have equation: 5X + 7Y ≤ 3,950
MAXIMIZE PROFIT 0.42X + 0.3Y = 208If X = 0 => Y = 693If Y= 0 => X = 495
5X + 7Y = 3,950If X = 0 => Y = 564If Y = 0 => X = 790
0.42X + 0.3Y =208 => X = 188 , Y = 430 5X + 7Y = 3,950
MAXIMIZE PROFIT So, to satisfy condition above, we have: 150,000 (188) + 70,000 (430) = 58,300,000
VND (ignore) 150,000 (0) + 70,000 (564) = 39,480,000 VND
(ignore) 150,000 (495) + 70,000 (0) = 74,250,000 VND
(satisfied) Therefore, with X = 495, Y = 0, means that producing 495 lipsticks, our company will have maximize profit