Download - Listerine final
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Listerine
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solicitud • Comunicar 3 pasos de limpieza
(cepillado-seda-enjuague) • Re-lanzamiento de reach
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Análisis situacional • El mal aliento es una patología que afecta al 40 % de la
población mundial• El mal aliento provoca no solo un gran impacto en la salud de
quien lo padece sobre todo de manera psicológica por el rechazo social que llegan a vivir.
• Muchas situaciones sociales son definidas por el estado, salud e higiene bucal de la persona.
(Fuente: Minsal. Odontología U de Chile.)
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Grupo objetivo • Hombres y mujeres que piensan que su boca muchas
veces esta limpia, hasta que un buen amigo les dice lo contrario, con un pánico horrible a la mala higiene tanto en ellos como en otro, sobre todo cuando se trata de una cita.
• H-M ABC1-C2 18+
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Problema • Los chilenos no se dan cuenta de la
realidad de su higiene bucal• No nos atrevemos a decir la verdad
cuando hay una mala higiene bucal y se vuelve un momento incómodo
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insight
“Cuando he tenido algo entre los dientes, sólo mis amigos me dicen la verdad L”
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concepto “Son pocos los buenos amigos”
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BTL
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ASOCIACION BUFFET
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CO-BRANDIG
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REDES SOCIALES
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Gracias