Download - L'oreal campaign
![Page 1: L'oreal campaign](https://reader036.vdocuments.pub/reader036/viewer/2022062401/586e81931a28aba0038b566f/html5/thumbnails/1.jpg)
Our client: L’OREAL
by ANYWAY
VIDEO MARKETING CAMPAIGNS
![Page 2: L'oreal campaign](https://reader036.vdocuments.pub/reader036/viewer/2022062401/586e81931a28aba0038b566f/html5/thumbnails/2.jpg)
Video marketing campaign
Videos of brand ambassador using l’oreal products in daily life posted on the following platform:
• Snapchat stories• Instagram stories
![Page 3: L'oreal campaign](https://reader036.vdocuments.pub/reader036/viewer/2022062401/586e81931a28aba0038b566f/html5/thumbnails/3.jpg)
L’oreal vlogger
Popular Youtube vlogger invited to present and recommend l’oreal products to viewers.
![Page 4: L'oreal campaign](https://reader036.vdocuments.pub/reader036/viewer/2022062401/586e81931a28aba0038b566f/html5/thumbnails/4.jpg)
L’oreal vlogger
Popular Youtube vlogger invited to present and recommend l’oreal products to viewers.
![Page 5: L'oreal campaign](https://reader036.vdocuments.pub/reader036/viewer/2022062401/586e81931a28aba0038b566f/html5/thumbnails/5.jpg)
Video marketing campaign
A normal day of famous l’oreal brand ambassador Doutzen was filmed with Doutzen presenting her day from waking up until going to the gym and asking you to join her in her day in Amsterdam.
![Page 6: L'oreal campaign](https://reader036.vdocuments.pub/reader036/viewer/2022062401/586e81931a28aba0038b566f/html5/thumbnails/6.jpg)
Results
Increase of 3.6% in sales from 2015 to 2016
Brand awareness was increased
Social shares were increased by 4.2%
Directly purchase online was encouraged because
trusts were built through video marketing campaign
![Page 7: L'oreal campaign](https://reader036.vdocuments.pub/reader036/viewer/2022062401/586e81931a28aba0038b566f/html5/thumbnails/7.jpg)
By ANYWAY