STOR FÖRÄNDRING MED MÅNGA SMÅ STEG

Maria Alfredéen, TUI Nordic, @mariaalfredeenJohanna Särnå, Valtech, @johannasarna

EN ANEKDOT • EN BILD OM DET SOM VI SKA PRATA OM

• En icebreaker – komma in på ämnet - fånga publiken ”det här bli bra”

• Ex Anna och Annas börjanhttp://www.valtechlabs.se/nytt-ar-nytt-innehall-%E2%80%93-tips-som-ger-dig-en-battre-webbplats

• Trädgården redan här kanske?

MARIA ALFREDÉENTUI Nordic

@mariaalfredeen

JOHANNA SÄRNÅValtech

@johannasarna

• TUI Nordic, del av researrangören TUI

• Fritidsresor, Temaresor

• 50 år– ett företag i förändring

• Idag säljs ca 65% av resorna online

4

Fakta TUI Nordic

VÄDER

Operations Developers

High availabilityon our blue sitesHigh availabilityon our blue sites

Up-to-date versionof web CMS

UptimeUptime

Online visitor

Good design and structure of footer pages

Easy to find infor-mation on my tablet and phone.

Candidates: X% improved ”findability”Y% fewer calls to call center

Candidates: X% improved ”findability”Y% fewer calls to call center

Better online serviceBetter online service

Contact center

Re-formulated need(”... of footer pages” amended)

Web editor

VÄRDESTYRNING

• [] Responsive

VÄRDESTYRNING

Operations Developers

High availabilityon our blue sitesHigh availabilityon our blue sites

Up-to-date versionof web CMS

UptimeUptime

Online visitor

Good design and structure of footer pages

Easy to find infor-mation on my tablet and phone.

Candidates: X% improved ”findability”Y% fewer calls to call center

Candidates: X% improved ”findability”Y% fewer calls to call center

Better online serviceBetter online service

Contact center

Re-formulated need(”... of footer pages” amended)

Web editor

13

HITTA EN TRÄDGÅRDSMÄSTARE

15

VÄRDESTYRNING

Operations Developers

High availabilityon our blue sitesHigh availabilityon our blue sites

Up-to-date versionof web CMS

UptimeUptime

Online visitor

Good design and structure of footer pages

Easy to find infor-mation on my tablet and phone.

Candidates: X% improved ”findability”Y% fewer calls to call center

Candidates: X% improved ”findability”Y% fewer calls to call center

Better online serviceBetter online service

Contact center

Re-formulated need(”... of footer pages” amended)

Web editor

Why? – Business objecitve. What do we want to accomplish?

Legend

Who? – Target group. Who can help us to achieve what we want to accomplish?

What? – Need. What do the target group need to achieve the objective?

How? – Solution/action, how should the business or the system be changed to satisfy the target groups needs.

Point of measurement – Should be defined to follow up on the projects success during the project and after.

CommercialManagers

Better tool for analysing customer behaviour

Web editor

• Metrics setup• X increase in user perception• Basic A/B testing functionality implemented• Business responsible decided

• Metrics setup• X increase in user perception• Basic A/B testing functionality implemented• Business responsible decided

Visitors are inspired and prepared to buy on any online device

Visitors are inspired and prepared to buy on any online device

TBD

Online visitor

• Number of visits on web page•Amount of sharing•Conversion attribution•User perception

• Number of visits on web page•Amount of sharing•Conversion attribution•User perception

Nordic MarketingManager

New effect goal

Better basis (facts) for optimisation of customer experienceBetter basis (facts) for optimisation of customer experience

Re-formulated goal and draft for metrics.

STEG FÖR STEG

VI BLIR ALDRIG KLARA!

• Små steg mot stora förändringar

• Involvera många i verksamheten

• Tänk värde och våga testa!

TACK!

Maria Alfredéen, Fritidsresor, @mariaalfredeenJohanna Särnå, Valtech, @johannasarna

Frågor?

Maria Alfredéen, Fritidsresor, @mariaalfredeenJohanna Särnå, Valtech, @johannasarna