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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencialcomo estratégia de construção de marcas
Aula Experiencial – AGOSTO 2012
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
AGENDA
1- Compreensão do cenário2- O que é marketing experiencial3- Tipos de experiências4- Exemplos
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MARKETING EXPERIENCIAL E SENSORIAL
1- COMPREENSÃO DO CENÁRIO
Aula Experiencial – AGOSTO 2012
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
2- O QUE É MARKETING EXPERIENCIAL
Aula Experiencial – AGOSTO 2012
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
3- TIPOS DE EXPERIÊNCIAS
Aula Experiencial – AGOSTO 2012
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
TIPOS DE EXPERIÊNCIAS
1- Sentidos2- Sentimento3- Pensamento4- Ação5- Identificação
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
TIPOS DE EXPERIÊNCIAS: Sentidos
Faz apelo aos 5 sentidos: visão, audição, olfato, paladar e tato.
O objetivo é proporcionar prazer estético, excitação, beleza e satisfação por meio da estimulação sensorial.
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
TIPOS DE EXPERIÊNCIAS: Sentimento
Estratégia de criar vínculo emocional da marca com os consumidores.
Requer que se saiba com clareza como se despertam sentimentos durante os pontos de contato.
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
TIPOS DE EXPERIÊNCIAS: Pensamento
Incentivar o consumidor a envolver-se em um raciocínio elaborado e criativo, que possa resultar na reavaliação de uma marca e seus produtos.
Tentar mudanças de paradigmas.
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
TIPOS DE EXPERIÊNCIAS: Ação
Criar experiências para os clientes relacionadas ao seu corpo, que modifiquem padrões de comportamento e de interação com as outras pessoas.
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
TIPOS DE EXPERIÊNCIAS: Identificação
Relacionar a pessoa com o contexto social e cultural da marca.
Vai além das sensações e sentimentos, trablhando valores, papeis sociais, participação em grupos e comunidades.
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
4- EXEMPLOS
Aula Experiencial – AGOSTO 2012
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
Yellow Tree
House
EXPERIÊNCIAS
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MARKETING EXPERIENCIAL E SENSORIAL
Yellow Tree
House
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MARKETING EXPERIENCIAL E SENSORIAL
Yellow Tree
House
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
Madeleine´s Madteater
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
REGIÃO DE STELLENBOSCH
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing na Economia Criativa
CausabilidadeEngajamento
RelevânciaCocriação
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Marketing Experiencial na ModaMarketing Experiencial e Sensorial
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MARKETING EXPERIENCIAL E SENSORIAL
Aula Experiencial – AGOSTO 2012
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@artur_vasc
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