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Marketing, Funding,
&Partnerships
for STEM
in Libraries
Engineering/2 by Flickr user Howard Stanbury
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Marketing for STEM
More than a pretty flyer or packaging
Do your research&
know your Community
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Great Example- Fayetteville Free Library
http://conferences.infotoday.com/documents/219/D205_Considine.pdf
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Community Led Programs
Engage your community!
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Funding
• Donations
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Recyclables Make Great
STEM Resources!
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Funding
• Donations • Grants
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In FY 2013 and 2014, IMLS awarded more than $23 million in grants for
STEM-related projects.
http://www.imls.gov/about/stem.aspx
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Funding
• Donations • Grants• Sponsorships
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Reach Out via Social
Media
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Funding
• Donations • Grants• Sponsorships• Crowdfunding
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Funding
• Donations • Grants• Sponsorships• Crowdfunding• Beta Testing
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http://www.evolveproject.org
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Building Partnerships
• Determine Your Need• Timing• Give Back What You Take• Evaluate
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Schools & Libraries Together!
• Extended Reach• Project Collaboration• Shared Resources• Kids Win!
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Elevator Speech
• Brief, no longer than 30-60 seconds• Not a sales pitch• Engaging • Motivating• Impressionable • Think Simon Sinek’s book Start with Why
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Jennifer HopwoodMS Library and Information ScienceBA English & Education
@jhopwood80
about.me/jenniferhopwood