Download - Maruti Suzuki (1)
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Made by: SAKSHI ARORA
(55)
MARUTI SUZUKI
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Table ofcontent
History Vision and core values.
Objectives of Maruti Suzuki
Cars in market
Current profile of Maruti Suzuki SWOT analysis
Business Strategy
Best innovation
Future plans
Awards and achievements.
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HISTORY
Maruti Suzuki India Limited (MSIL, formerly Maruti UdyogLimited) is a subsidiary of Suzuki Motor Corporation ofJapan.
In 1981, only 2 car models running on the Indian roads:Ambassador and premier Padmini.
Company was setup that had a stake from the Indiangovernment and a small Japanese manufacturer gave thebirth to the Automobile revolution in India.
Maruti Udyog started manufacturing cars from 1983.
With over 15 models has been launched so far by Maruti. In 2007 , the Suzuki motor corporation increased its
stake in the share holdings and Maruti udyog wasrenamed as Maruti Suzuki.
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VISIONAND CORE VALUES
CORE VALUES
Customer Obsession.
Fast, Flexible, & Fast Mover.
Innovation and Creativity.
Networking and Partnership.
Openness and Learning
The leader in the Indian automobile Industry,
Creating Customer Delight and Share holders Wealth;
A pride of India
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Objectives ofMarutiSuzukis
Modernization of the Indian Automobile Industry.
Production of fuel-efficient vehicles to conserve
scarce resources.
Production of large number of motor vehicles.
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Cars in market
800 (Launched 1983) *Omni (Launched 1984)
Gypsy (launched 1985) *WagonR (Launched 1999)
Alto (Launched 2000) *Swift (Launched 2005)
Estilo (Launched 2009) *SX4 (Launched 2007)
Swift DZire (Launched 2008) *A-star (Launched 2008)
Ritz (Launched 2009) *Grand vitara(launched 2009)
Alto K10 (Launched 2010) *Eeco (Launched 2010)
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MarutiSuzukis Current Profile
Maruti Suzuki India is India's leading maker of automobiles.
A partnership with Suzuki, the company makes models such as
the Alto, Gypsy, and Swift. One of its newest models, the Swift
Dzire, is a compact, entry-level sedan that offers a variety of
modern features.
Maruti Suzuki also exports selected models to many European
markets.
Annual capacity of about 650,000 cars.(Gurgaon, Delhi,
Manesar) Maruti Suzuki enjoys just over a 50% share of its domestic
market.
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SWOTANALYSIS
Strength
1. Brand Loyalty
2.Service andDistrbution Network
3. JapaneseTechnology
Weakness
1. ChangingCustomer
Preferences.
2. Appears DaddysBrand.
Opportunities
1. Attraction Of Youth.
2. Increasing MiddleClass Income.
3.Export Small Cars.
Threats
1. Foreign Brands.
2.Fuel Prices.
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Businessstrategy ofMarutiSuzuki
Maintain and enhance their product range.
Increase reach and penetration.
Increased availability of automobile finance.
Secure repeat purchases by offering a 360 degree
customer experience.
Continue to benchmark their manufacturing capabilities.
Continue to reduce costs to offer more competitive
products.
Cost Leadership
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Currentand Future MarketStrategies
Design
Design small cars suitable for the Indian conditions as a strategy to beat
the stiff competition with the entry of global auto makers.
Company would capitalize on Suzukis research and development capabilities and
internal resources to finance its expansion, thereby cushioning itself from the
higher interest rates and borrowing costs and become cost competitive.
Companys plan to stay away from the ultra low-cost segment.
Maruti Suzuki is looking to make India an exclusive base to manufacture small
cars for Europe.
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Awards and Achievements
Maruti Suzuki is the only Indian Company to have crossed the 10
million sales mark since its inception.
In 2011-12, the company sold over 1.13 million vehicles
including 1,27,379 units of exports.
In 2010, Maruti won the CNBC-TV18 Overdrive and Autocar
Manufacturer of the Year Award.
In 2005-2006, It won Car of the Year award by the Automotive
Researchers' & Journalists' Conference at Japan.
Alto won the Car of the Year and Most Exciting New Car ofthe Year by Indias automobile magazine in 2000.
In 2000, Company was awarded as the Highest Exporter Award
in New Delhi.
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MarutiSuzuki's revenue overtheyear
year
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
Net sale(rs. in million)
1,45,922
1,78,603
2,03,583
3,01,198
3,58,490
3,47,059
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Thankyou