SAP Bankacılık Zirvesi10 Eylül 2015, PerşembeRaffles Otel, İstanbul
Yeni Nesil Online Kampanya Sistemi: Anlık Karar Verme ve Uygulama Bulut Altıntaş
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Ajanda
• Biz Kimiz?• Analitik dünyadaki değişimler• Yeni nesil vaka tabanlı analiz• SAP Event Stream Processor (ESP)• Yeni Nesil Online Kampanya Sistemi: Anlık Karar Verme ve Uygulama • Demo
Biz kimiz?
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Eastern Europe
Middle EastAfrica
45+ years of Experience in IT 4500+ Employees in 30 countries across 3 continents 150+ companies unified under the group 100+ top resellers awards from global IT Leaders Leading Innovation & Customer satisfaction since 1967 A 3 billion USD Leader offering stability & high Integrity in
Technology & Solutions
MDSap Tech Overviewa MIDIS Group Company
Over 21 Years of in depth experiences helping customers Manage, Integrate, Analyze and Mobilize Business Mission critical Data across the enterprise; Exceptional track record providing Turnkey IT Solutions across Middle East & Europe.
A Unique Partnership with SAP; Implementing Excellence; Optimizing Application Management
Strategic long term partnerships with our customers; Focusing on Customer Satisfaction and Technology Innovation
Help customers better use their data assets to improve business performance and make smarter decisions
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MDSap TechCorporate Background
1993 – Setup first Sybase Products Middle East (SPME) in UAE
1997 – SPME extended to 6 more countries in M.E.
1998 – SPTR, Extension to Turkey (Istanbul and Ankara)
2002 – SPCE, Expanding into CE (SK, HU, SR, HR, SI), then AT, CZ & PL
2010 – MDSap setup, Expanded our Portfolio to cover the Entire SAP Business Analytics portfolio
2013 – Derga Middle East Setup, Expanded our Portfolio to cover the Entire ERP, CRM, HCM, SCM portfolio
100+ Business & Technical Consultants focusing on SAP Software Implementation and Support 400+ Customers covered by Support and Services in over 12 countries Network of 25+ Partners, ISVs and OEMs in CE, TK and ME
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Data Management
Data Integration Business Analytics
Business Intelligence
Enterprise Architecture
Tools & Mobility
• OLTP & Real Time Database
• High Performance Analytic database
• Data Archiving• Data
Replication• Data
Connectivity• Security &
Auditing• Disaster
Recovery• Big Data
• Change Data Capturing
• Heterogeneous Data Replication
• Data Integration & Transformation
• Data Distribution
• Complex Event Processing
• Data Streaming• Data Quality
Management
• Business & Analytical Reporting
• Executive Dashboards
• Predictive Analysis
• Data Discovery & Visualization
• Enterprise Performance Management
• GRC
• Data Modelling• Data Cleansing
& Quality• Enterprise Data
Warehousing• Metadata
Management• Enterprise
Information Management
• Data Modeling• Business
process• Zachman
framework• TOGAF
methodology
• Mobile Device Management
• Device Security• Development &
Deployment platform
• Mobile Database
• Mobile Applications
• 4GL Development tool
MDSap TechPractices Overview
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Analitik dünyadaki değişimler
Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.
Source: Brian Solis’ Future of Business
TWEET THIS!
High Volume10,000’s of events/sec
Scale Sources1,000’s of data sources
Business Networks
1000’s of Companies
Scale Users10,000’s of consumers
Our world is simply too busy – too many things happen too fast.
You need to be able to analyse, understand and react to change.
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İş Zekası Değişimi ve Gelişimi Paradigma değişikliği
İş Fokusu
Öncelikli kullanıcılar
Zaman Aralığı
Kullanım Şekli
Veri
Source: Intelligence Solutions Inc.
Operasyonel İZ
Günlük iş operasyonunu yönetmek ve optimize etmek
İş Birim Yöneticileri,CRM, Pazarlama, Operasyon,ADK
Gün içi kısa aralıklar
Vaka(Event) tabanlı, işlenmiş vaka verisi
Gerçek zamanlı, farklı veri kaynaklarından,büyük hacimli, kısa aksiyon
zamanı, akan veri, tarihsel veri
Stratejik İZ
Uzun vadeli organizasyonel hedefler
Üst Düzey, analistler
Haftalar, Aylar, yıl
Sorgu/cevap tabanlı
Tarihsel metrikler,Az sayıda kaynak ,ETL
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Information Management LandscapeIntegration, Federation, Operational BI
Tarihsel
Vaka TetiklerKullanıcı Tetikler
Gerçek Zamanlı
Kısmı VeriFederasyonu
Veri Entegrasyonu
Bazlı Raporlama
Operasyonel İş Zekası
AnındaFarkındalık Anlık öneriler
5X+ daha etkili
Sorularınıza , sürekli akan veriler nezdinde anlık cevap alma lüksüne sahipsiniz !
Sadece tarihsel verilerinizin cevapladığı soruları sormak ile limitli değilsiniz
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Faster Time To ValueReact Quicker, Create Better Value
Action Taken
Time
Value
Latency
Event Happens
Data StoredAction
Value
What is Complex Event Processing?
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What is Complex Event Processing?
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Example of Complex Event Processing
17
Traditional BI: “How manyFraudulent credit card transactionsoccurred last week in Istanbul?”
1 2 3 4 5 6 7 8 9
time
Complex Event Processing: “when three credit card authorizations for the same card occur in any five secondswindow, deny the requests and check for fraud.”
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CEP is used in different ways
Situation DetectionAnalyze live event streams for patterns which identify business critical situations
Examples:• Fraud Detection• Service Level Targets outside bounds• Customer Behavior Patterns indicate a
problem
Automated responseContinuously adjust business processes to reflect current conditions
Examples:• Automated pricing based on the
market• Real-time Resource allocation
Stream TransformationCleanse, filter and enrich live data streams, turning raw data into data that can be used by other applications
Examples:• Market data cleansing & enrichment• Order trends feeding production
systems
Continuous IntelligenceLive dashboards that show actionable information for better decision making
Examples:• Real-time P&L, Limits, & Exposure Mgmt• Online marketing and offer performance• System monitoring vs target performance
SAP Event Stream Processor
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The SAP Event Stream Processor
• Unlimited number of input streams
• Incoming data is processed as it arrives, according to the business logic defined using high level authoring tools
• Send output to apps, dashboards
• Capture data in SAP HANA, Sybase IQ, Sybase RAP for historical analysis, compliance
?
INPUT STREAMS
Sensor Data
Transactions
Events
Reporting Tools
Applications
Studio(Authoring)
Reference Data
SAP® Event Stream
ProcessorSAP HANA, Sybase IQ
Dashboard
Message Bus
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Integration Development Performance Scalability
A wide range of adapters
Custom adapters with SDK and Adapter Toolkit
Adapt to existing data models
Cut implementation/ deployment time by 80%
Improve business agility
Reduce/eliminate dependence on specialist programming skills
Multi-threaded, distributed architecture for extremely high throughput
The only CEP technology to have independent (STAC) benchmarks
Hot standby with auto failover
Mature Cluster Management
Key Capabilities
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Kompleks Vaka İşleme konusuna 2 temel yaklaşım
KuralMotorları
Sürekli Sorgulama Motorları
(CEP,ESP)
Event Detection: tell me when something happens
Stream Transformation, Data Aggregation
Continuous Intelligence
Event Detection: tell me when something happens
1. Filtering 2. In-memory caching 3. Aggregation over windows 4. Database lookups 5. Database Writes 6. Correlation (Joins) 7. Event pattern matching 8. State machines 9. Hierarchical Events 10. Dynamic Queries
Online Kampanya Sistemi
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Kampanya Sistemi - İhtiyaçlar
Müşteri360 Derece Görünüm
Kampanyalar (Online/Offline)
Ürünler/Hizmetler
Hedefler/Gerçekleşenler
Segment, Subsegmet
ÇalışanlarHedefler/Gerçekleşenler
Kampanyalar
Analiz ve Fırsatlar
Ziyaretler
KPI’lar
İş KurallarıDinamik adaptasyon
Hızlı geliştirme ortamı
Çok kanallı entegrasyon
Anlık takip ve raporlama
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Online Kampanya Sistemi - Terminoloji
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Online Kampanya Sistemi
Senaryo-1K3
K2K1
Senaryo-2K6
K5K4
Senaryo-nKx
KmKn
SkorlamaK3
K5
K9K5
..
Online Kampanya Sistemi
Kn
Response_Log Offline Kampanya
Export
…
…
…
…
K5
Kx
Ky
K1
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Online Kampanya Sistemi – Çözüm Mimarisi
KampanyaData Mart
DWH
KampanyaData Tables
OLTP
KampanyaÖnceliklendirme
(Skorlama)
MüşteriGeridönüşleri
SenaryoMonitörlemesi
ProgramlanmışDışaktarımlar
Online Kampanya Sistemi
Şube
ATM
Internet
Call Center
Mobil
Kanallar
Webservice
Message Queue
Sockets
Database
Custom Adapters
BağlantıYöntemleri
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Online Kampanya Sistemi – Database Altyapısı
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Online Kampanya Sistemi – Bağlantı Yöntemleri
ATM
Şube
Internet Bankacılığı
DB Event Watcher
Replikasyon
SAP SYBASE Event Stream Processor
• Hızlı entegrasyon ve proje geliştirme imkanı
• İşlemin gerçekleşmesi sonucu müşteriyi analiz etme ve aksiyon alma (latency)
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Online Kampanya Sistemi – Bağlantı Yöntemleri
ATM
Şube
Internet Bankacılığı
SAP SYBASE Event Stream Processor
• Müşteriyi işlemini tamamlamadan algılamak, analiz etmek ve kampanya önerebilmek
• Entegrasyon süreci daha yavaşWebService, MessageQueue, Socket, Custom Adapters
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Fatura Ödeme Yapan Müşteriler – Senaryo1
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Fatura Ödeme Yapan Müşteriler – Senaryo1
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Şubeden Para Çeken Müşteriler – Senaryo2
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Şubeden Para Çeken Müşteriler – Senaryo2
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Şubeden Para Transferi Yapan Müşteriler – Senaryo3
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Şubeden Para Transferi Yapan Müşteriler – Senaryo3
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Kampanyaların Önceliklendirilmesi
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Offline Sistemlere Kampanya Çıkılması
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Gerçek Zamanlı Kampanya Takibi
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Gerçek Zamanlı Kampanya Takibi
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Gerçek Zamanlı Kampanya Takibi
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Gerçek Zamanlı Kampanya Takibi
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Yeni Nesil Teknolojiler ve TECRÜBE
Müşteri360 Derece Görünüm
Kampanyalar (Online/Offline)
Ürünler/Hizmetler
Hedefler/Gerçekleşenler
Segment, Subsegmet
ÇalışanlarHedefler/Gerçekleşenler
Kampanyalar
Analiz ve Fırsatlar
Ziyaretler
KPI’lar
İş KurallarıDinamik adaptasyon
Hızlı geliştirme ortamı
Çok kanallı entegrasyon
Anlık takip ve raporlama
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DEMO
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Bulut ALTINTAŞSenior Technical [email protected] +90 212 351 27 71