Download - Merchan & Marketing Promocional
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Um breve passeio pelo mundo das gôndolas. Filme de referência da Empresa PDV Ativo.
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Alguns Conceitos >>
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Regina Belssa diz: :: Técnica, ação ou material promocional usado no ponto-de-venda; :: Proporcionar informação que gere melhor visibilidade a produtos ou serviços; :: Propósito de motivar e influenciar as decisões de compra dos consumidores.
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:: Conjunto de operações efetuadas dentro do ponto de vendas; :: Qualidade certa, com preço certo, no tempo certo; :: Com impacto visual adequado e dentro de uma exposição correta;
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Pode-se dizer que é a reunião de todos os esforços possíveis destinados a valorizar o produto aos olhos do consumidor, cujo principal objetivo é estimular a venda no próprio local de exposição.
Julio Cesar S. Santos Livro: Promoção e Merchandising Eficientes Para Pequenas Empresas
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:: Aumento considerável do poder de compra de todas as sociedades; :: Urbanização acelerada; :: distribuição de bens de consumo as populações;
Revolução Industrial
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Revolução Industrial
Origem da distribuição em massa; Auto-serviço;
Merchandising
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:: Embalagem; :: Material Promocional; :: Posicionamento.
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Merchandising é o tempo do verbo merchandise, o qual pode ser traduzido por mercadoria.
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Merchandising pode significar: :: Operar mercadorias; :: Administrar mercadorias; :: Usar mercadorias para operar sua própria venda.
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Trata-se de uma atividade mercadológica, a qual se insere no contexto das operações destinadas a fazer fluir os bens de consumo, através dos canais de marketing.
Julio Cesar S. Santos Livro: Promoção e Merchandising Eficientes Para Pequenas Empresas
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:: Ampliação do conceito; :: Aplicação externa (pode ser interna); :: Não oferece o impulso da compra.
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A propaganda trabalha com a mudança de atitude do consumidor, enquanto o marketing promocional trabalha numa etapa seguinte, ou seja, com a mudança de comportamento.
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:: desejo; :: inspiração; :: motivação; :: despertando interesse.
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Comportamento
Atitude e comportamento do consumidor diante de marcas e/ou de produtos.
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:: promoções de vendas; :: projetos de relacionamento; :: incentivos à produtividade; :: congressos, convenções, feiras e exposições; :: assessoria de imprensa; :: relações públicas;
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:: marketing direto; :: patrocínios esportivos, culturais ou sociais; :: displayagem; :: degustação, amostragem e experimentação; :: vitrinismo, decoração e lojismo, entre outras.
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Vídeo 001: Wilkinson | Smooth Valentine's Day http://www.youtube.com/watch?v=_gm35ccGI8k
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Vídeo 002: Ação da Zurich Seguros - Palmeiras x Santos com "São Paulo x Corinthians" http://www.youtube.com/watch?v=9zU2lcwpzXs
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Vídeo 003: Os embalos da Brastemp Inverse Maxi http://www.youtube.com/watch?v=0kGwKDVXxN4
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