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AgencyPresenta-on
25.10.13 Copyright2013byMEXPERTSAG
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MEXPERTSMediaRela-onsforTechnology
25.10.13 Copyright2013byMEXPERTSAG
! Mediarela?onsagencysince1993,Ak?engesellschaFsince20! High-techclients:electronics,IT,communica?ontechnology,m
engineering,automa?onindustries,bioandsolartechnology,! Wecombinetechnicalknow-howandindustryknowledgewithexper?seandexcellentmediacontacts.
! Budget-op?mized:CompletespectrumofPRtools! Scalable:rompuremediainterfacetofull-serviceagency! Mediarela?onsfortheGerman-speakingregions(Germany,A
Switzerland)andtherestofEurope
! Interna?onalPressServiceswithpartneragencies
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CustomerReten-on(examples)
25.10.13 Copyright2013byMEXPERTSAG
Na-onalSemiconductor/TexasInstruments(18years)
Alps(10+years)
Altera(13years)
ERNI(14+years)
IARSystems(6+years)
Infineon,formerlySiemensSemiconductors(17+years)
IPETRONIK(7+years)
Lan-q(4+years)
Maxim(2+year
MesseMuenchenInterna-onal(8years)
MentorGraphics(8+years)
Pfaffsilberblau(15+years)
Plasmon(13years)
Tektronix(5years)
Qimonda(4years)
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L
wit
ExperiencedSeniorConsultants
25.10.13 Copyright2013byMEXPERTSAG
inIndustry1
inConsultancy1
inJournalism1
22YEARS
36YEARS
72YEARS
1
1)accum2)inaver
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ServicesOneStopShopping
25.10.13 Copyright2013byMEXPERTSAG
! DevelopmentofPRstrategiesandconcepts! Classicpressrela?ons,publicrela?ons,andonlinePRmeasure! Wri?ngofpressreleasesandjournalis?ccopy(technicalar?cle
successstories,corporateportraits)
! Crea?onandedi?ngofpressphotographsandillustra?ons! Transla?onofpublica?onsandpressreleases/ar?cles! Crea?onandmaintenanceofadedicatedmediadistribu?onli! Developmentandproduc?onofpresskits
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ServicesOneStopShopping
25.10.13 Copyright2013byMEXPERTSAG
! Cul?va?onofrela?onshipswithrelevantjournalists! Distribu?onofpressreleasesviae-mail,thepostalsystem,orf! Handlingofrequestsfromeditorialoffices! Organiza?onandimplementa?onofvisitstoeditorialoffices,i
mee?ngswithmediarepresenta?ves,pressconferencesandp
! Organiza?onofproducttests,handlingandmanagingofpress! Recordingofpresseventsusingprofessionalvideoequipmentvideoedi?ngandonlinepublica?on
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Tradi-onalPRTools
25.10.13 Copyright2013byMEXPERTSAG
! Pressreleases Copywri?ngofpressreleases,op?mizedforthetargetmedia Weunderstandyourtechnology Selec?onandcrea?onofarac?vepressphotographs
! Featurear-cles,interviews,guesteditorials Weproac?velyiden?fypublishingopportuni?esintheformoffe Wesupportormanagethecompleteprocessofcopywri?ng
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Tradi-onalPRTools
25.10.13 Copyright2013byMEXPERTSAG
! Roundtables,presstours,pressconferencesWehandlealltheorganiza?onaltasksandallformats:intervietradeshow,visitstoaneditorialoffice,localmee?ngswiththeround-tablediscussions,interna?onalpresstoursorpresscon
! Graphicsdesign Arac?vepressimagesforillustra?ngwhatisoFencomplexcon Completecopyandimagerealiza?onfor
customer/companymagazines
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Tradi-onalPRTools
25.10.13 Copyright2013byMEXPERTSAG
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Tradi-onalPRTools
25.10.13 Copyright2013byMEXPERTSAG
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NewsDistribu-on
25.10.13 Copyright2013byMEXPERTSAG
! PressContacts Wehavedevelopedourownpresscontactdatabase Over2,000journalistsfromthetradepress,generalmediaandb Withoure-newleerforthepressweconnectwiththerelevant
groupwithinseconds
! Onlinepressportalpresseagentur.com Clientsec?onsonouronlinepressportal Contentofpressportalcanbeintegratedintoyourcompanysw
! WiredNewsServicesDistribu?onvianewsserviceproviders,suchasBusinessWire
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NewsDistribu-on
25.10.13 Copyright2013byMEXPERTSAG
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PressClippings&OnlineMonitoring
25.10.13 Copyright2013byMEXPERTSAG
Onrequestweofferacomprehensiveclippingservice,e.g.within
loginsorasRSSfeeds,providedbyourinhousedevelopedonline
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NewMedia
25.10.13 Copyright2013byMEXPERTSAG
MEXPERTSofferscomprehensiveservicesfromcontentmanagem
websitehos?ngtoe-mailmarke?ngsolu?onsandonlinesurveys,videoproduc?onforyourYouTubechanneltoanintegratedinterTwieroracebookaccount.
ClassicWebServices
Designandprogrammingofstate-of-the-artwebsiteswithclearlyandcrea?velyeditedcontent ConceptandprogrammingofContentManagementSystems Immediateimplementa?onofeventorpromo?onwebsites,e.g.
launchesortosafeguardbrandnamesontheweb
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VideoCommunica-ons
25.10.13 Copyright2013byMEXPERTSAG
Makingknow-howvisibleinmovingimagesandtobroadcastthos
newdisciplineincommunica?ons.MEXPERTShasitsownvideopteamtopresentcompanies,products,applica?ons,eventsandexstatementsaccordingtothetargetgroupsrequirements.
Examplesofourvideoproduc?onsareavailableonourYouTubecwwww.youtube.com/mexpertsag
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Organizing,promo-ngandbroadcas-ngevent
25.10.13 Copyright2013byMEXPERTSAG
AudioPresenta-on
PowerPointpresenta?onswithintegratedaudiostream Recordingofyourevents,audioedi?ngandalloca?onasaudiostrea
VideoPresenta-on
PowerPointpresenta?onswithintegratedvideostream Recordingofyourevents,videoedi?ngandalloca?onasvideostream
VideoLivestreaming Werecordeventswithtwohighlyprofessionalvideocameras,sound
equipmentpluslivebroadcastontheweb
WearchivethelivestreamandmakeitavailableonyourYouTubechyourwebsite
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SocialMediaBlogs,Twier,Facebook&Co.
25.10.13 Copyright2013byMEXPERTSAG
romstrategicalplanningtofinalimplementa?onofsocialmedia
Wecantellyouwhatshotandwhatsnot.MEXPERTSsupportsyourcommunica?oninallchannels:Eitherwexpertsblog,yourownchannelonYouTubeoryourTwierandaccount.
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WrapUp:WhyMEXPERTS?
25.10.13 Copyright2013byMEXPERTSAG
Wehavetoadmitthatthereare,indeed,manyPRagenciestochoosefrom.Howe
alsomanycompellingreasonsforselec?ngMEXPERTS,ifyouarelookingforreliabandbudget-op?mizedpresssupport.orinstance,MEXPERTS:
! Isanowner-operatedandindependentfull-servicemediarela?onsagency! Specializesinspecificindustriesandtopics! Hasahighlyqualifiedstaffwithbothindustryandeditorialexperience! Maintainsexcellent,long-termrela?onshipswithjournalistsforregional,na?
interna?onalmedia! Workswithitsownproprietary,op?mizednewsdistribu?onsystem! CalculatesitsfeesonthelowendoftheaverageraterangesspecifiedbytheP
associa?ons,andthusoffersfairpricingandabsolutetransparency
! Haslong-termclientswhosesa?sfac?onandloyaltyspeakforMEXPERTS
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Whoweworkfor
25.10.13 Copyright2013byMEXPERTSAG
CurrentCustomers
! ADLEmbeddedSolu?ons! ALPSElectricEurope! CaltestInstruments! Canway! ColumbusMcKinnon! Eltec! EmbeddedOffice! Epcos/TDK! ErniElectronics! IARSystems! InfineonTechnologies
Exper-se
Acturion,Acu
AKElektronikCyrix,Enea,DDruckChemieutureElectroInovaSemicoInstrument,MMnchen,MM
Na?onalSemData,Plug-InQimonda,Sci-Spansion,SpoTemia,TexasWoodhead,Z
! Interac?veWear! IPETRONIK! Kalray! Lan?q! MaximIntegrated! MentorGraphics! Peripherie.Daten.Systeme! productware! Suyin! VAREP
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CustomersAboutUs
25.10.13 Copyright2013byMEXPERTSAG
"Ivebeenworkinginthepressdepartmentat
Infineonforaboutnineyearsnow,and
throughoutthat;meIhavealwaysbeenable
tocountontheprofessionalsupportfrom
Mexperts.The"Mexperts"areestablishedexpertsintheirfield,andtheyareverywell
connectedwiththejournalistswhocoverthe
Europeanelectronicsindustry.Evenatshort
no;ce,theMexpertsreliablyandquicklyhandle
theworkthathastobedone."
GnterGaugler
InfineonTechnologiesAG
SeniorDirectorMediaRela;ons
"TheMexpertsagencyisanoutstandingexampleof
professionalcompetenceandstrongserviceorienta;on.
Thankstotheircomprehensiverangeofservicescoveringall
areasofPR,wealwaysknowthatweareingoodhands
whethertransla;ngcomplicatedtechnicalar;cles,crea;ng
coverpages,graphicsandevenlarge-formatillustra;ons,
ororganizingandhandlingpresseventsandsuppor;ngthe
designofwebpages.Intheseandmanyotherservicesthe
agencyisalwaysprofessional,fastandabsolutelyreliable.
Mexpertshavebeenanexcellentpartnerinour
interna;onalagencynetworkformanyyearsnowandwe
alwaysenjoyworkingwiththem."
SolveigLsch
Na;onalSemiconductor
PRandMarcomManager,Europe
"Tipsfromjournalistsi
firstcalledouraOen;o
mean;me,wehavegr
serviceandtheuncom
collabora;onwiththecoveringmorethanfiv
providestopsupportfo
Thecombina;onofthe
theiraccesstoalledito
publica;onsthatarere
professionalstyleofwo
CarstenElgert
MentorGraphics
EuropeanMarke;ngD
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JournalistsAboutUs
25.10.13 Copyright2013byMEXPERTSAG
"WorkingtogetherwithMexpertsisvery
efficientforusaseditors,becausetheycombine
technicalunderstandingwitheditorial
exper;se.Thelong-standingstaffmembersatMexpertsnotonlyknowtheirclients
technologiesandproducts,theyalsoknow
basedontheirownpersonalexperiencewhat
informa;onweneedandwhatformand
formatweneedtohaveitin."
HeinzArnold
ChiefEditor,Markt&Technik
"EversinceMEXPERTSAGwasfoundedin1993as
PR&Elektronik,wehavebeenworkingcloselywith
KurtLfflerandhisskilledteam.FewPRand
adver;singagenciesintheworldhaveasmany
experiencedstaffmemberswiththeright
electronicsknow-howandPRskillsfortheB2Bsectorasthisfull-serviceagencyfromMunich.
Whetheritstheirconstantmediarela;onsefforts,
crea;vedesignwork,orwell-developedwebsites,I
canhear;lyrecommendMEXPERTSAGtoany
electronicscompany."
JohannWiesbck
PublisherandChiefEditor
ELEKTRNIKPRAXIS
"Mexpertsareseenbytechn
friendly,knowledgeablegro
excellentjobfortheirclients
DavidMannersEditor,ElectronicsWeekly
"Theskillofthestaff,thekn
manyyearsofeffec;vework
sectorofhightechnologyco
humanrela;onshavemade
leadingEuropeanPRagenci
FilippoFossa-
EditorinchiefEleronicaOg
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TheTeam
25.10.13 Copyright2013byMEXPERTSAG
Experiencedteamwithbothtechnicalandjournalis?cbackground
! KurtLffler,ounderandCEO! PeterGramenz,DirectorMediaRela?ons! RolfBach,DirectorMediaRela?ons! CatherineSchneider,SeniorConsultantMediaRela?ons! StefanLenz,ConsultantMediaRela?ons! lorianLffler,DirectorNewMedia! lorianSchppe,Programmer,NewMedia! OditaSachisthal,OfficeManager! BesidesthecoreMEXPERTSteam,theagencyworkstogetherwitharegularte
freelancespecialists.
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Thankyouverymuchforyouraen-on!
25.10.13 Copyright2013byMEXPERTSAG
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