![Page 1: Mining product maps for new product development Shu-Hsien Liao, Chia-Lin Hsieh, Sui-Ping Huang ScieneDirect 2008 Vipin Saini M964011062 許博淞 M964020009](https://reader034.vdocuments.pub/reader034/viewer/2022052214/56649d805503460f94a63d5a/html5/thumbnails/1.jpg)
Mining product maps for new product developmentShu-Hsien Liao , Chia-Lin Hsieh, Sui-Ping Huang
ScieneDirect 2008
Vipin Saini M964011062 許博淞 M964020009 陳昀志 M964020043
![Page 2: Mining product maps for new product development Shu-Hsien Liao, Chia-Lin Hsieh, Sui-Ping Huang ScieneDirect 2008 Vipin Saini M964011062 許博淞 M964020009](https://reader034.vdocuments.pub/reader034/viewer/2022052214/56649d805503460f94a63d5a/html5/thumbnails/2.jpg)
Outline
• Introduction
• Research Design
• Data mining and Result
• Discussions and future works
• Conclusion
![Page 3: Mining product maps for new product development Shu-Hsien Liao, Chia-Lin Hsieh, Sui-Ping Huang ScieneDirect 2008 Vipin Saini M964011062 許博淞 M964020009](https://reader034.vdocuments.pub/reader034/viewer/2022052214/56649d805503460f94a63d5a/html5/thumbnails/3.jpg)
Introduction
• NPD(new product development) is critical for long-term firm performance and competitive advantages.
• How to effectively process and use customer data is becoming increasingly important.
• Research issues : the development of new cosmetic products.
![Page 4: Mining product maps for new product development Shu-Hsien Liao, Chia-Lin Hsieh, Sui-Ping Huang ScieneDirect 2008 Vipin Saini M964011062 許博淞 M964020009](https://reader034.vdocuments.pub/reader034/viewer/2022052214/56649d805503460f94a63d5a/html5/thumbnails/4.jpg)
Research design
• Research problems– With demand side consideration, develop a
product map of customers’ demands .
• Data collection
• System framework
• Relational database design
![Page 5: Mining product maps for new product development Shu-Hsien Liao, Chia-Lin Hsieh, Sui-Ping Huang ScieneDirect 2008 Vipin Saini M964011062 許博淞 M964020009](https://reader034.vdocuments.pub/reader034/viewer/2022052214/56649d805503460f94a63d5a/html5/thumbnails/5.jpg)
Data mining
• Association rules– The simplest way to judge the standard is to
use the lift judgement.
• Data mining tool – SPSS clementine– The most powerful enterprise data mining
workbenches
• Data mining process
![Page 6: Mining product maps for new product development Shu-Hsien Liao, Chia-Lin Hsieh, Sui-Ping Huang ScieneDirect 2008 Vipin Saini M964011062 許博淞 M964020009](https://reader034.vdocuments.pub/reader034/viewer/2022052214/56649d805503460f94a63d5a/html5/thumbnails/6.jpg)
Data Mining Results
• New product development analysis Personal care products
• 1.Basic personal care - complicated skin type
• 2.Basic personal care - oily skin type
• 3.Basic personal care – normal skin type
• 4.Special personal care Cosmetics products
![Page 7: Mining product maps for new product development Shu-Hsien Liao, Chia-Lin Hsieh, Sui-Ping Huang ScieneDirect 2008 Vipin Saini M964011062 許博淞 M964020009](https://reader034.vdocuments.pub/reader034/viewer/2022052214/56649d805503460f94a63d5a/html5/thumbnails/7.jpg)
Data Mining Results
Product mapMining results for NPD 1.NPD pattern A: basic personal care-
oriented product collection. 2.NPD pattern B: specific personal care-
oriented product collection. 3.NPD pattern C: cosmetics-oriented product
collection.
![Page 8: Mining product maps for new product development Shu-Hsien Liao, Chia-Lin Hsieh, Sui-Ping Huang ScieneDirect 2008 Vipin Saini M964011062 許博淞 M964020009](https://reader034.vdocuments.pub/reader034/viewer/2022052214/56649d805503460f94a63d5a/html5/thumbnails/8.jpg)
Data Mining Results
Mining results for price effects
1.NPD pattern D: price effects for basic personal care-oriented product collection.
2.NPD pattern E: price effects for cosmetics-oriented product collection.
![Page 9: Mining product maps for new product development Shu-Hsien Liao, Chia-Lin Hsieh, Sui-Ping Huang ScieneDirect 2008 Vipin Saini M964011062 許博淞 M964020009](https://reader034.vdocuments.pub/reader034/viewer/2022052214/56649d805503460f94a63d5a/html5/thumbnails/9.jpg)
Discussions and future works
• New Product Development– Reach the enterprise’s sales goals.
• Demand chain management– Market segmentation ,customer satisfaction , and
customization.
![Page 10: Mining product maps for new product development Shu-Hsien Liao, Chia-Lin Hsieh, Sui-Ping Huang ScieneDirect 2008 Vipin Saini M964011062 許博淞 M964020009](https://reader034.vdocuments.pub/reader034/viewer/2022052214/56649d805503460f94a63d5a/html5/thumbnails/10.jpg)
Discussions and future works
• Demand chain and Supply chain– Understanding the market and enhance innovation
capabilities.
• Database approach– Knowledge of supplier’s capabilities, customer’s
requirements, and providing decision support.
• Product map– Visualization of association rules.
![Page 11: Mining product maps for new product development Shu-Hsien Liao, Chia-Lin Hsieh, Sui-Ping Huang ScieneDirect 2008 Vipin Saini M964011062 許博淞 M964020009](https://reader034.vdocuments.pub/reader034/viewer/2022052214/56649d805503460f94a63d5a/html5/thumbnails/11.jpg)
Conclusion
• The customer’s experiences and preferences should considered in developing the product.
• Fulfilling customer demands and provide friendly service brings the loyalty from customers.
![Page 12: Mining product maps for new product development Shu-Hsien Liao, Chia-Lin Hsieh, Sui-Ping Huang ScieneDirect 2008 Vipin Saini M964011062 許博淞 M964020009](https://reader034.vdocuments.pub/reader034/viewer/2022052214/56649d805503460f94a63d5a/html5/thumbnails/12.jpg)
Thanks For Your Listening!