Download - MLOL Prospectus v1
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Michigan League of Legends ClubMLOLFall 2013/Winter 2014 Prospectus
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Contents
Overview Organization
Membership
Part 1: Dues and event registration
Part 2: Attendance reward system
Part 3: Competitive teams Results and Statistics
Part 1: General results and statistics
Part 2: Competitive teams results and statistics
Part 3: Exposure results and statistics
Current Sponsorship Partners Sponsorship Benefits
Upcoming Events
Photos
Contact Information
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Overview
Founded in Fall 2011, officially charted in Fall 2012
Based at the University of Michigan, Ann Arbor campus
Open membership, including students/faculty/community
Primary organization goals include: Create online/offline local community centered around
League of Legends
Host events/tournaments to grow interest/player base
Facilitate involvement with local community events
Represent the University of Michigan as a leadingnational collegiate organizer within the Riot Gamescollegiate program
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Organization
President: Eric Zhang
Officers:
Sam Li: Finances
Patrick Huang: eSports teams coordinator
Mitchell Wong: Marketing, Public relations
Christopher Oo: Tournament logistics
Andrew Sylora: Sponsorships Liaisons:
John Spiher: Local events, event Host/MC
Steve Jaworski: Riot Games representative
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Membership (Part 1)
Currently no annual membership dues
Addition to email list, moderated Facebook group
In-game chat room to find local gaming partners
Bi-weekly group meetings for free play/workshops
Offline events subject to online pre-registration
Event fees are dependent on the event type: Social (bi-weekly group meetings): no charge
Semi-competitive (all random tournament): up to $10 per person
Competitive (arranged team tournament): up to $25 per person
Miscellaneous (trip to MLG event): dependent on interest
Club takes 15% of admit fees for prizing, room fees, hardwareand other associated costs (i.e. video photographers for events)
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Membership (Part 2)
Event attendance rewarded with point system
1 point for attending and participating in an event
added point for every friend brought to an event
1 point for participation in marketing/fund-raising
Points can be redeemed for end-of-year prizes
Riot Points
Gift certificates to local restaurants/shops Lessons from professional/semi-professional player
Small sponsor prizes (posters, stickers)
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Membership (Part 3)
Premier team (A team, 1 team, tryouts required)
Serves as the premier competitive representativefor the university in online and offline tournamentsand leagues
Amateur teams (B teams, 1-2 teams, pre-arranged)
Serve as additional competitive representatives forthe university in online and offline tournaments and
leagues All teams supervised by MLOL eSports coordinator
Controls league/tournament registration, scheduling
Practices/scrimmages arranged within teams
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Results and Statistics (Part 1)
Total Membership:
196 members in moderated Facebook group
109 student/faculty members under MaizePages
** members on email list
Social events (through Fall 2013):
Average bi-weekly meeting attendance: ~20 participants
First central campus mass meeting (Fall 2012): 50 participants
North campus mass meeting: 80 participants Season 2 finals viewing party (Fall 2012): 50 participants
All-random all-mid tournament (Fall 2012): 70 participants
Pizza House fundraiser (Winter 2013): 20 participants
MLG Anaheim viewing party (Summer 2013): 10 participants
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Results and Statistics (Part 2)
Competitive events (through Fall 2013):
5v5 captain's draft tournament (Fall 2013): 10 teams, ~80 total participants
Michigan vs. Michigan State (Winter 2013): 30 participants
5v5 pre-made draft tournament (Winter 2013): 14 teams, ~120 total participants
Competitive teams (through Fall 2013): Premier team
1st at Digital Ops tournament (Winter 2013)
8th nationally (out of 256 colleges) in Collegiate Star League (online)
1st at UM-Flint tournament (Winter 2013)
1st
at Gamers for Giving 2013 (Winter 2013) B teams
2nd at Digital Ops tournament (Winter 2013)
4th at UM-Flint tournament (Winter 2013)
3rd at Gamers for Giving 2013 (Winter 2013)
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Results and Statistics (Part 3)
Website
*** unique hits over 8-month period
Youtube promotional video
632 unique views of 5v5 draft tournament highlights Twitch.tv
*** unique views over 8-month period *** unique views of saved tournament replays
Peak simultaneous tournament viewer numbers: 205 (Winter2013)
In-game moderated chat room
Average population of chat room: ~25 participants
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Recent Sponsorship Partners
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Sponsorship Benefits
Large student base with community benefits
Exposure to the UM student body (~64k students) as well as visitors from other nearbyMichigan-based colleges and universities (Michigan State, Eastern Michigan, CentralMichigan, Wayne State, Albion College). We also occasionally work with local businessesand charities to help fund raise and co-sponsor events.
Wide market and media exposure
Our club has received coverage in the student body newspaper and several videogame-centric news outlets. We circulate material throughout campus via posters, leaflets,emails, social media and word of mouth.
Real eSports experience
League of Legends is currently among the most popular games on college campuses.But our officers have long followed eSports from previous games and have direct
experience in the eSports scene as both players and personnel. We know how to runevents, and guarantee the utmost professionalism from start to finish.
Work with one of the top League of Legends clubs in the nation
This summer, our president was directly invited by Riot Games to their first-evercollegiate summit in California as a representative for one of the top 20 League ofLegends clubs in the nation. Partner with us and see what we can do for your brand!
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Upcoming Events (Fall 2013)
September 14: First mass meeting
September 28: All random, all mid tournament
October 4: Season 3 Finals viewing party
November 16: Michigan vs Ohio State LAN
November 22-24: MLG Columbus trip or on-campus viewing party (pending announcement
of League of Legends tournament)
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Photos (casual events)
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Photos (competitive events)
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Contact Information
Official website: http://www.m-lol.com
Facebook group: https://www.facebook.com/groups/UMichLoL/
Twitch.tv channel: http://www.twitch.tv/umichlol
Eric Zhang (President): [email protected]
Sam Li (Finances): [email protected]
Patrick Huang (eSports teams): [email protected]
Mitchell Wong (Marketing/PR): [email protected]
Christopher Oo (Tournament logistics): [email protected]
Andrew Sylora (Sponsorships): [email protected]
http://m-lol.com/https://www.facebook.com/groups/UMichLoL/http://www.twitch.tv/umichlolmailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.twitch.tv/umichlolhttps://www.facebook.com/groups/UMichLoL/http://m-lol.com/