Download - Mobilink Relaunch
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A time when…
• Pakistan only had 2 channels• Cordless phones were
considered the coolest gadgets
• Owning a cell phone was as rare as black diamonds
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• 4 new players in the market• Aggressive price wars• Business cost• Maintaining sub-brands• Fighting for customer
acquisition
The teaser was launched across all mediums throughout the country.
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Pakistan followed the link
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The teaser spread like wildfire, generating tremendous word of mouth and noise.
#Whatsthelink was the top trend in Pakistan on twitter and the third in global twitter trends.
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The platform was set, the link was made, and for three days, there was only one question on every Pakistani’s mind…
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But it was not just the external audience who were asking the question,
The internal team was getting restless too!
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And for the first time ever,
A TVC was introduced by leading hosts from the industry including
Waqar Younis & Danny Morrison
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Over 30 leading dailies were selected for the launch day advert with a combination of sizes where the leading being front full page on top English and Urdu newspaper i.e. The News and Jang.
Newspapers
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Website
Website is developed with the responsive design functionality to enhance the user experience through mobile and handheld devices.
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Local Blog Reviews
Moremag – “Rebranded Mobilink present a positive outlook” http://bit.ly/14HgqQq
“The TVC compares opposing or complementing aspects of life in each statement and visuals that accompany narration synchronize perfectly
with each other. Taking different aspects of life side by side, different personalities, natures, locations and events, the split screen effect gives the feeling
as if each of them are connected with one another via Mobilink.
The connection is what makes the ad conclude perfectly with the company’s
new tagline “Har Dil, Har Din” (Every Heart, Everyday).”