I dedicate this presentation to

Ravi S Iyer

HR and Organization Development Consultant For making so many rewarding comments on my posts

Measurable Assignable Realistic Time-Bound Specific

SMART Goals Require…

The face in the mirror moves only if the lady moves

The shadow of the tree moves only if the tree moves

Howaboutemo+ons?Whataretheirshadows?

Eventhoughwedon’tseeemo+ons;yetweseethemovementsoftheirac+ons

Moveheartstomovehandsinpockets

MoveheartstomovehandsinpocketsWedon’tseeemo+ons,butareabletoseetheirac+ons(handsinpockets)

Theseleadersrealizethatemo+onsarethebridgebetweengoalsandac+ons

Emo+onsarea'Powerhouse'forseveralthingslike,crea+vity,anger,passion,compassion,excitement,joy,thrill,happiness,sadnessetcandinyourcarseatexampleIwouldsaythatsome+mesevenreligioussen+mentsplayaroleindecidingwhetheracustomerchoosesaleatherseatcoverornot

RaviSIyer

Moveheartstomovehandsinpockets

Measurable Actions

Assignable Actions

Realistic Actions

Time-Bound Actions

Specific Actions

SMARTGoalsRequire…SMARTAc+ons

Ads have SMART goals towards targeted customers that must lead to:

SMART ACTIONS

Say you want to advertise bottled water to sports people You assign certain employee to increase sales by 10% over three months

The groups decide to do that by advertising

The group members realizes that they need to trigger emotions

FEAR is a great emotional trigger

Sports people fear dehydration The stronger the fear is, the greater the action is

You are not selling water; you are selling emotions for good health or negative emotions of bad health

Selling Emotions

Some foods like garlic in pizza make you feel thirsty

Young women care for their good shapes. Sell bottled water where they exercise

Link drinking water emotionally to a social cause

Link drinking water emotionally to a social cause

Do you want to enjoy good health alone while children suffer? 10% of profit go for the treatment of children infected with cancer

Add the emotions of guilt to trigger action

Don’t want to share your delight?

Value Addition

"If you find a better water to keep you well, we’ll buy it for you"

Value Addition

There is a growing tendency to get more in less time

IN

Thirsty for a great body

Drink the Walk

Water Your Success

Run and drink fun in the sun

Health running in your body BOTTLED WATER IS

Go from SMART emotions to SMART Actions

Thank you