Download - Natura Ekos Shampoo
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Eduardo Paiva , Fabio Lima, Felipe Dias, Raphael Mattos, Renato Zerlin
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A EMPRESA
Fundada em 1969
Segmento: beleza e higiene
Vendas diretas (catálogos)
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NATURA EKOS
Lançada no ano 2.000
Modelo pioneiro de fazer
negócios de forma sustentável
Parcerias com comunidades
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LINHA EKOS SHAMPOO
Camomila
Maracujá
Cacau
Andiroba
Mate-Verde
Pitanga
Castanha-do-Brasil
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DEFINIÇÃO DE OBJETIVOS DE COMUNICAÇÃO
Comemoração dos 10 anos da Linha Ekos
Período da campanha: 3 meses (Out, Nov, Dez)
Elevar as vendas da Linha Ekos em 20% em relação
ao último trimestre de 2009.
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PÚBLICO-ALVOMulheres, de 18 a 40 anos, Classe A, B e C
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ABRANGÊNCIA Âmbito Nacional
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OBJETIVOS DE CRIAÇÃO Enfatizar os produtos naturais oferecidos pelaLinha Ekos promovendo sua sustentabilidade eseus benefícios
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POSICIONAMENTO A empresa que mais se preocupacom a sustentabilidade ao trazer ativosda biodiversidade brasileira para alinha de shampoos.
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ESTRATÉGIAS DE CRIAÇÃO
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PROMESSA BÁSICA Realçar a beleza e garantir, ao mesmo tempo, asustentabilidade sócio-ambiental.
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REASON WHYModelo demonstrando a beleza de seus cabelos.
Processos de produção, parcerias com as
comunidades.
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ATRIBUTOS COMPLEMENTARES DE IMAGEM Valorização da biodiversidade e culturabrasileira
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TEMA DA CAMPANHA -Estar
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TOM DE VOZ/ABORDAGEM Abordagem - Institucional/Informativa.
Tom de voz Sutileza, seriedade com um tom
de confiança, mas não ao ponto de ser uma
abordagem política.
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CAMPANHA:NATURA EKOS SHAMPOO
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ANÚNCIO DE REVISTA
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ANÚNCIO PARA O TRADE
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OUTDOOR
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AÇÃO DE EXPERIÊNCIA
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FEIRA EKOS
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MATERIAL DE PDV
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SACOLAS ECOLÓGICAS
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SPOT DE RÁDIO
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CAMOMILA
PITANGA
MARACUJÁ
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COMERCIAL DE TV
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