Download - Ndmc diariosp
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Essa tal de Classe C
Um Novo Olhar
Amyris Fernández, Profa.Dra.
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O QUE VOCÊS ENXERGAM?
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NÓS VIMOS
UMA REVOLUÇÃO
EM ANDAMENTO
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OS COMPORTAMENTOS ESTÃO MUDANDO NO BRASIL (E EM TODA LATAM)
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A DISTÂNCIA ENTRE AS CLASSES SOCIAIS ESTÁ DIMINUINDO ONLINE
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04/13/2023 10
A EXCLUSÃO DIGITAL ACABOU!
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04/13/2023 11
POBRESEM EDUCAÇÃO
RESIGNADA
NADA DIGITAL
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04/13/2023 12
MAIORIACENTRADOS EM MOBILE
EDUCADOSEVOLUÍDOSMUITO DIGITAISSEU CLIENTE
MAIS IMPORTANTE
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É O MAIOR SEGMENTO DA POPULAÇÃO
A NOVA CLASSE MÉDIA DIGITALEM NÚMEROS
GANHO MENSAL
ENTRE 12-35 ANOS – TODOS ESTÃO EM MEIOS DIGITAIS
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A NOVA CLASSE MÉDIA DIGITAL
VISITAS
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A NOVA CLASSE MÉDIA DIGITAL
VISITAS
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VISITAS
A NOVA CLASSE MÉDIA DIGITAL
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A NOVA CLASSE MÉDIA DIGITAL
TÊM HÁBITOS DIGITAIS ÚNICOS
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ATIVIDADES DA NOVA CLASSE DIGITAL NO BRASIL
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04/13/2023 19
A NOVA CLASSE MÉDIA DIGITAL
POSSUI
SEIS SEGMENTOS
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04/13/2023 20
NATIVOS DIGITAIS
URBANOSSEMPRE CONECTADOS
VIVER SEM TECNOLOGIAÉ IMPOSSÍVEL E IMPENSÁVEL
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04/13/2023 21
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04/13/2023 22
+ - 20 ANOS
CENTRADOS NO CELULAR
POUCA EDUCAÇÃO
TECNOLOGIA É O CAMINHOPARA TER MELHORES OPORTUNIDADES
QUE OS PAIS TIVERAM
E-NTUSIASTAS
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04/13/2023 24
VENCEDORES
PAIS/MÃESTECNOLOGIA É A MELHOR
FORMA DE SER EMPREENDEDORCRÉDITO É UM DESAFIO, MAS
A VIDA É ORGANIZADA AO REDORDO CARTÃO DE CRÉDITO
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DONA DO CIBERCAFÉ
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04/13/2023 27
E-APROVEITADORES
TÊM MELHORES OPORTUNIDADES
BOM CONHECIMENTO DE TI
OTIMISTAS E PERDULÁRIOS
INVESTEM EM EDUCAÇÃO
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04/13/2023 29
ESFORÇADOS
TRILHARAM UM LARGO CAMINHO
NEM SEMPRE ENTENDEM A TECNOLOGIA, MAS
CIDADÃO DE “SEGUNDA CLASSE”
CONHECEM SEU VALOR
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04/13/2023 30
A NOVA CLASSE MÉDIA DIGITAL
GASTA E NÃO POUPA
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ELES DEPENDEM DO CRÉDITO
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04/13/2023 32
A NOVA CLASSE MÉDIA DIGITAL
A INTERNET É A NOVA ESCOLA PARA
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TECNOLOGIA É SUCESSO NO BRASIL
38% VAI PARA AS UNIVERSIDADES
& NA ARGENTINA
80% CONSEGUE EMPREGO ANTES DO FIM DO CURSO
SÓ 10% DE TAXA DE ABANDONO
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A NOVA CLASSE MÉDIA DIGITAL
USA TECNOLOGIA PARA
TRÊS GRANDES ATIVIDADES
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O ALCANCE É O DOBRO DOS ESTADOS UNIDOS
DA EUROPA E DO MUNDO
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VISITANTES ÚNICOS
DIÁRIO (COOKIE)
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CRESCEU 5X NO ANO PASSADO NO MUNDO
CRESCEU 13X NO ANO PASSADO EM LATAM
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39
CRIANÇAS NO CENTRO DE INCLUSÃODIGITAL, NA REGIÃO DE
LUGANO, EM BUENOS AIRES
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04/13/2023 40CATALIZADOR DE NOVOS NEGÓCIOS
CRESCIMENTO
AJUDOU QUE TECNOLOGIA SEJA O GRANDEO APRENDIZADO COM MÍDIAS SOCIAIS
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TECNOLOGIA TRANSFORMAPESSOAS
...E VICE VERSA
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04/13/2023 42
EMPREENDEDORES SURPRENDENTES
ESCOLAS (MUITAS)
DE CONSERTO
DE CELULAR
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MUDANÇA DE COMPORTAMENTO
ENGAJAMENTO E MUDANÇA
MÍDIAS SOCIAIS E TECNOLOGIAS DIGITAISPERMITEM E PROMOVEM ATIVISMO SOCIAL,
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04/13/2023 44
DIA DE NO IR A LA ESCUELA
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MANEIRA DIFERENTE
ESTÁ USANDO O CELULAR
A NOVA CLASSE MÉDIA DIGITAL
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04/13/2023 48
APRENDERAM A USAR O BLUETOOTHPARA EVITAR OS CUSTOS DAS OPERADORAS
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04/13/2023 49DE UM NOVO MERCADO / NEGÓCIO
ISSO PERMITIU A CRIAÇÃO
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NA NOVA CLASSE MÉDIA DIGITAL
USAM MAIS, DE FORMA MAIS PRODUTIVA
MULHERES ADOTAM TECNOLOGIA E
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HOMENS = MULHERESPRESENÇA ONLINE
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NO BRASIL, ELAS SÃO AS EMPREENDEDORAS
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DA NOVA CLASSE MÉDIA DIGITAL
O CORAÇÃO
É FEMININO
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Amyris Fernandez, Profa. Dra.Fone: (0XX11) 8122 1723
Skype/Facebook = Amyris FernandezTwitter: amyrisf
http://www.usabilityexpert.com.br
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Alguns clientes
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Mini Curriculum:
Doutora em Ciências da Comunicação pela Universidade Metodista - SBC (2007), com a tese: A Comunicação Mediada por Interfaces Digitais: a interação humana com os jogos digitais em celulares, onde estudou a jogabilidade de games em aparelhos celulares. Bolsa sanduíche durante o doutorado na University of Copenhagen, no Center of Computer Games Research em 2006. Mestrado em Comércio Eletrônico pela University of Rochester, Estados Unidos de 97 a 99.
Consultora em usabilidade, trabalha com:Usabilidade e Experiência do Usuário em meios digitais - games, aparelhos celulares, TV Digital Interativa e softwares, bem como comunicação em meios digitais.
Amyris Fernandez, Profa.Dra.