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Fakulti Agro dan Sumber
Asli
Subject : Business plan Gadis Melayu
Enterprise
BY : Gadis Melayu Enterprise
Date of submission : ! Marc" #$
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Table of content
Page
Executive Summary 3
Introduction 4-5
Purpose 6
Company Background 7
!ner"Partner Background #-$
%ocation o& t'e Business ()-((
rgani*ation p+an (,-(5
arketing P+an (6-,3
perations P+an ,4-,7
.inancia+ P+an ,#
Conc+usion ,$
/e&erences 3)
Appendices 31-34
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1.0 Executive summary
0'e purpose o& 1adis e+ayu Enterprise prepares t'is executive summary is to state out
t'e type o& product !'ic' o&&er to customers2 management o& cost and expect net pro&it o& t'e
proect
1adis e+ayu Enterprise is organi*ed y t'irteen memers and eac' o& t'em !it'
di&&erent positions +ike 1enera+ anager2 ssistant2 Proect anager2 arketing2 perating2 and
.inancia+ &ter spending a !eeks to discuss t'is proposa+2 1adis e+ayu Enterprise 'ad made up
t'e mind to se++ 'kuih-muih' and ice-cream &+oat during t'e usiness activities !eek 0'e purpose
is t'at kuih-muih' and ice-cream &+oat &u+&i++ t'e needs o& t'e customers and t'is usiness is easier
to e conducted i& compared !it' ot'er type o& usiness
1adis e+ayu Enterprise p+ans to se++ t'e products in ataran 89 ecause t'ere are
cro!ded most o& t'e time and many activities o&ten een carried out during t'e usiness
activities In addition2 t'ere are a +ot o& student !i++ pass t'ere
0'e !'o+e proect cost is aout / 5)) 0'is inc+udes t'e tota+ cost o& ice-cream !'ic'
is / ,))2 kuih-muih' cost / ()) and promotion cost / () Besides t'at2 .inancia+ 'as
expected t'at / 35) !i++ e t'e net pro&it t'at gains &rom t'e sa+es
n t'e ot'er 'and2 1adis e+ayu Enterprise !i++ o&&er a etter :ua+ity o& products and
services &or t'e customer to &u+&i++ t'eir needs &rom time to time ;ence2 a++ o& t'e memer o& t'e
1adis e+ayu Enterprise !i++ pu++ up t'e stock to ac'ieve t'e vision2 mission2 and oective
&
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2.0 IT!"#$%TI"
1adis e+ayu Enterprise 'ad operated t'e usiness during t'e Entrepreneuria+ uso&2 t'e proect anager are ?or ki+a kma t I*anim and &i*a I**ati t
at ris2 t'e .inancia+ are ?or .ar'ana t =akaria and ?or'idaya' t =akaria2 arketing are
?or'idaya' t du+ %ati& 2 in *ureenan t ad =ain2
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'ig' :ua+ity o& attitude2 &airness2 understanding and generosity et!een management2 sta&&2
customers
0'ese are some in&ormation aout our usinessD
• ?ame o& company D 1adis e+ayu Enterprise
• ?ature o& usiness D .ood and rinks
• Industry Pro&i+e D .oods and rinks
• %ocation o& t'e usiness D ataran 9o+e 9ediaman 89 • ate o& usiness commencement D ,(t' ,7t' ctoer ,)()
• .actors in se+ecting t'e proposed usinessD
i 0o improve students Eng+is' +eve+eg 0'e meaning and pronounciation o& +anguage
ii Supp+y &ood to student 89
eg Students can eat various o& 'kuih-muih' and ice-cream &+oat
• .uture prospects o& t'e usiness D 0'e usiness estimated !i++ gain pro&it and
experiences
3.0 &urpose of 'usiness &lan
(
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Every usiness p+an is prepared !it' a particu+ar purpose in mind and t'is purpose must
e state in a c+ear2 concise2 and co'erent manner
0'ose peop+e2 !'o desire to start t'eir usiness2 actua++y are concentrating to gain t'e
pro&it &rom t'e usiness in order to make sure t'eir usinesses are eing success
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Correspondence ddress !!!gadisme+ayu-entcomemai+ D gmeFya'oocom
0e+ep'one ?umer )(,-34567#$
.orm o& usinesses Enterprise Company
ain activities Se++ 9ui'-mui' and ice-cream &+oat
ate o& commencement ,("(",)((-,7"(",)((
ate o& registration )(")("((
/egistration ?umer Px-17#$#$-,3
?ame o& ank Bank Is+am
Bank ccount ?umer )4546,67-$#7#7-73#6-#,3
&!"#$%T 'A%*+!"$#
9ui' mui'
• Curry pu&&
• C'icken Samosa
• 'otdog read
• 'Cek Mek'
• 'roti goreng sardin'
Ice-cream &+oat
• Gani++a ice-cream
so&t drink D coke2 stra!erry2 orranges
,.0 'A%*+!"$# " &A!TE!
ur company consists o& t'irteen memers Every memer in 1adis e+ayu Enterprise
1E 'as t'eir o!n posts and :ua+i&ications
)
http://www.gadismelayu-ent.com/mailto:[email protected]:[email protected]://www.gadismelayu-ent.com/
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0'ese are t'e post t'at !e 'o+d in 1adis e+ayu EnterpriseD
&ost 'ac/round
1enera+ anager
?ame
geEducation
Siti isya' t =a'ari
,) yearsegree o& science app+ication
Bioindustri tec'no+ogy
ssistant
?ame
ge
Education
;a'isa' t d>uso&
,) ta'un
egree o& science app+ication Bioindustri tec'no+ogy
Proect anager (
?ame
ge
Education
?or ki+a kma t I*anim
,) years
egree o& science app+ication Bioindustri tec'no+ogy
Proect manager ,
?amege
Education
&i*a I**ati t at =in,) years
egree o& science app+ication
Bioindustri tec'no+ogy
.inancia+ manager (
?amege
Education
?or .ar'ana t =akaria,) years
egree o& science app+ication
Bioindustri tec'no+ogy
ssistant o& &inancia+
manager
?amege
Education
?or'idaya' t =akaria,) years
egree o& science app+ication
Bioindustri tec'no+ogy
arketing
?ame
geEducation
?or'idaya' t du+ ana&
,) yearsegree o& science app+ication Bioindustri tec'no+ogy
*
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?ame
geEducation
in *ureen t d =ain
,) yearsegree o& science app+ication
Bioindustri tec'no+ogy
?ame
geEducation
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Based on .igure 5(2 !e 'ave c'ooses t'is +ocation ecause t'e +ocation is nearer to t'e
source !e need !'ic' is e+ectricity in order to avoid t'e ice-creams me+ts Besides2 t'e reason
!'y !e c'oose t'e +ocation is ecause o& its distance !it' our customer It is t'e most suita+e
+ocation to approac' our customers ecause usua++y students !ait &or t'e us at t'e 'ut e&ore
E+,-A+.E /F 0M1 2/S,E3
2/S,E3 2/S,E3
2/S,E32/S,E3
4
-
E
M
5
S
4
-
E
M
5
S
F0,SA3 ./0-,
Gadis Melayu
Enterprise
20,
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going to c+ass oreover2 t'e +ocation !e c'oose is t'e most strategic p+ace as it is nearest to t'e
entrance o& 89 'oste+ So2 it is easier &or us to attract customer !'o cross t'e passage
5.0 TE "!+AI6ATI" &A
!6 GE+E-A3 B0S5+ESS DES.-54,5/+
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7ision
ur vision is to introduce various o& @kuih-muih’ to 89 student and pu+ic In our
survey2 most o& our student more pre&er to eat &ast &ood t'an ‘kuih-muih’ So2 many student do
not kno! ‘kuih-muih’ +ike @cek mekH 2samosa and ot'ers
(ission
Besides t'at2 our missions are to se++ various ‘kuih-muih’ +ike curry pu&&2 c'icken
samosa2 'otdog read2 @roti goreng sardine ’ and @cek mek’. Besides t'at2 !e a+so se++ ice-cream
&+oat as our main product
"b8ective
ur oective are otained experience &rom t'is operationa+ usiness and our products
s'ou+d e manage to attract a++ 89Hs student to uy it Besides t'at2 !e need to insti++ t'e va+ue
o& co-operation and responsii+ity in a group during t'is period
7, /1?I=0I?% C;/0
/1?I=0I? C;/0 . CP?>
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1E?E/% ?1E/
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SI0I IS>; BI?0I =;/I
;?IS; BI?0I >8S.
-?/ 9I% 9 BI?0I I=?I
-.I= I==0I BI?0I 0 /IS
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5.3 TA* A# #$TIE " +!"$& (E('E!
+eneral (anaer
&
SSIS0?0
P/EC0 ?1E/
.I??CI%/9E0I?1
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0'e 1enera+ anager2 Siti isya' t *a'ari2 is in c'arge to p+an and monitor t'e strategic
progress o& t'e usiness .or instance2 'e is assign t'e duties to a++ t'e group memers Besides
t'at 'e is accounta+e &or t'e overa++ per&ormance o& t'e usiness
Assistant
0'e duties o& assistant2 ;anisa' t d >uso& to keep an up-to-date +ist o& names2 addresses and
te+ep'one numers o& group memers in t'e organi*ation Besides t'at2 s'e is responsi+e to
giving advice to 1enera+ anager and prepares a report o& t'e usiness proposa+ to t'e CE2 P
r o'amed a'+an Ira'im
&ro8ect (anaer
0'e proect manager are t!o peop+e2 ?or ki+a kma t I*anim and &i*a I**ati t at ris are
arrange organi*ation c'art to present t'e position and t'e duties o& t'e organi*ation memers In
addition2 s'e a+so need to assign tasks and duties to t'e a++ memer o& organi*ation during t'e
usiness activity !eeks .urt'ermore2 s'e need to consider t'at t'e remuneration o& a++ t'e
memers2 'ence s'e necessary to prepare a remuneration p+an to +ist out sa+ary o& t'e memers o&
organi*ation
inancial
'
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0'e .inancia+2 ?or .ar'ana t =akaria and ?or 'idaya' t =akaria2 t'ey duties are
determining t'e tota+ proect costs are needed2 c'oice o& sources o& &inancing and preparation
o& &inancia+ proection in terms o& statements2 !'ic' inc+ude cas' &+o! 2income statement and
a+ance s'eet .or instance2 a &inancia+ proect p+an inc+udes +isting out capita+ expense2 tota+
revenue and expanses2 and expected t'e net pro&it t'at !i++ gain &rom t'e products
(ar/etin
0'e arketing2 ?or'idaya' t du+ %ati& 2 in *ureenan t ad =ain2
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customerHs needs and !ants !i++ e meet ut a+so 'o! t'e marketing e&&orts !i++ +ink !it' t'e
operationa+2 administration and &inancia+ p+ans o& t'e same venture 0'ese p+ans s'ou+d e c+ear2
:uanti&ied2 &ocused2 rea+i*e and agreed
9.1 Introduction to t:e &roducts
t 1adis e+ayu Enterprise2 !e se++ing 'kuih-muih' +ike curry pu&&2 c'icken samosa2
'otdog read2 and @roti goreng sardine Hand@cek mek .
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compete !it' ot'er groups !'o se++ ice-creams &+oat too So2 to compete !it' t'em !e tried
variety our product in se++ing ice-cream in order to attract more customers
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t'e is 1adis e+ayu Enterprise nearer to t'e students 'oste+ and it is easier &or t'em to get our
product
(ar/et s:are after entry of +adis (elayu Enterprise
#6 ales orecast
ur sa+es target are to &u+&i++ customersH needs and !ants as !e++ as ring pro&its
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money and manpo!er 0'ese are our sa+es target &or a !eekK
'kuih-muih'
=A> I%E-%!EA(
.+avor & Ice-cream ?uantity @ 1 day ?uantity or 5 day
#
0ypes & 'kuih-muih' ?uantity @ 1 day ?uantity or 5 day
Curry pu&& # 56
C'icken Samosa () 7)
'otdog read 3 ,(
'Cek Mek' 4 ,#
'roti goreng sardin' () 7)
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C'oco+ate 4) cups ,#) cups
Peppermint 4) cups ,#) cups
Gani++a 4) cups ,#) cups
>am 4) cups ,#) cups
Stra!erry 4) cups ,#) cups
9.5 (ar/etin trateies
##
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arketing executive periodica++y &aces urgent strategic marketing c'a++enges t'at can
a&&ected t'e &uture o& usiness &or one !eeks ai+y decision t'en &it into t'e usiness group
overa++ strategic marketing goa+s
Sa+es strategies are needed in order to run t'e usiness as p+anned 0'e strategies are
&ormu+ated ased on t'e product to e o&&ered2 t'e price to e c'arged2 and t'e promotion and
distriution re:uired to ac'ieve t'e &orecasted sa+es
Product
It is not easy to produce a product2 t'us !e try to make our product +ook de+icious in
order attracted our costumer
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Promotion
0'is tactic can 'e+p us to introduce our product as soon as possi+e in !'o+e 89Hs
territory It can de+iver our in&ormation sa+es as good as possi+e 0ype o& promotion t'at !e used
are advertising2 pamp'+ets2 simp+e message service sms or ust y mout' to mout' Besides2
!e a+so use t'e internet to spread up our usiness to ot'ers
#&
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D e a l s 8 i t " t " e
u p p l i e r o n g e t t i n g
" e p r o d u c t s o f
o n 9 r m
i t " t " e
u p p l i e r
u a l i t y
i n s p e c t
i o n
e l l
" e
t o r a g e o f t " e p r o d u c t s i n
r e e ; e r 6 4 r o d u c t s 8 i l l b e k e e p
l 6
.0 "&E!ATI" &A
9.1 Process Flow Chart
Figure 9.1.1 : ctivity chart for supplier 'kuih-
muih'
#'
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Figure 9.1.!: Process Flow Chart for "kuih-muih’
ea+s !it' supp+iers
Con&irm !it' supp+ier
Lua+ity inspection
Se++ to t'e customer entrepreneur !eek
Storage o& product a&ter sa+es
#(
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D e a l 8 i t " t " e
s u p p l i e r o n g e t t i n g" e p r o d u c t < i c e =
c r e a m >
c o n 9 r m
i t " t " es u p p l i e r
g e t s t " e
p r o d u c tr o m
s u p p l i e r
t o r a g e o f
" er o d u c t s
e f o r e
a l e t " e p r o d u c t t o
u s t o m e r d u r i n gn t r e p r e n e u r i a l ? s
e e k
t o r a g e
f
r o d u c tf t e r s e l l
Figure 9.1.# : ctivity chart for ice$cream supplier
#!
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Figure 9.1.%: &he Flow Chart of the 'ce$cream
Deals 8it" t"e supplier on
getting t"e products
.on9rm 8it" t"e supplier
Gets t"e products
from t"e supplier
Storage of t"eproduct
uality of inspection After
sales
Sell t"e products
Storage of t"e products after
sales
#)
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10.0 IA%IA &A
,"e capital 8e needed to operate our business is -M'$$6 Eac" group
member s"ould paid -M'$ as t"e capital to e@pense t"e materials7 euipments and
ot"ers 8ere needed in our business6
Project Implementation Cost:
Capita+ Expenditure
• ac'ine "e:uipment D /,)))
• .urniture D
• Ge'ic+e D
-Su tota+ D /,)))
B
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-Total pro8ect < !( 33.90
11.0 %onclusion
%$
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12.0 !eferencess
>"ttp:8886sba6goCcategorynaCigation=structurestarting=managing=
businessstarting=business8riting=business=plan
#> "ttp:8886businesslink6goC6ukbdotgaction"ome
%> "ttp:88868isegeek6com8"at=is=business=et"ics6"tm
&> "ttp:8886e"o86cominfo!)'($'&risk=Cs=pro9t=business6"tml
'> "ttp:8886e"o86com"o8!*#)#'&prepare=balance=s"eets=statements6"tml
%
http://www.sba.gov/category/navigation-structure/starting-managing-business/starting-business/writing-business-planhttp://www.sba.gov/category/navigation-structure/starting-managing-business/starting-business/writing-business-planhttp://www.businesslink.gov.uk/bdotg/action/homehttp://www.wisegeek.com/what-is-business-ethics.htmhttp://www.ehow.com/info_7856054_risk-vs-profit-business.htmlhttp://www.ehow.com/how_7928254_prepare-balance-sheets-statements.htmlhttp://www.sba.gov/category/navigation-structure/starting-managing-business/starting-business/writing-business-planhttp://www.sba.gov/category/navigation-structure/starting-managing-business/starting-business/writing-business-planhttp://www.businesslink.gov.uk/bdotg/action/homehttp://www.wisegeek.com/what-is-business-ethics.htmhttp://www.ehow.com/info_7856054_risk-vs-profit-business.htmlhttp://www.ehow.com/how_7928254_prepare-balance-sheets-statements.html
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Appendix
,"ere is some of our product
."ocolate mun
%#
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puding
samosa
%%
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.urry pu
/ur banner
%&
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