Download - NewMediaBrains Social Media Rollercoaster
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Social Media Rollercoaster
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Remco Bron@remcobron
yubby.comdik.nl
zoomz.nlmarketingfacts.nl
uitgekotst.nlhuldehulde.nl
webarbeider.nlcorporateporting.com
bumbee.nlleafplan.nl
somanythoughts.nl
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Remco Bron?
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Web1.0
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Broadband internetNetherlands leading in Europe
20%
40%
60%
80%
NL DK SE FI LU UK BE DE EE AT FR SI ES LT HU LV PL IE PT CZ SK IT CY BG EL RO
Netherlands: 74% (2007)
2006 2007
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Interuptie
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Interactie
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Wat is belangrijk?
‣authenticiteit
‣transparantie
‣eerlijkheid
‣delen
‣interactie
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De consument wegzetten als onkundig en teveel geld verdienen met een oneerlijk verhaal
Het einde van...
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Het einde van...
...oude business modellen
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Het einde van...
...de grote heren
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Het einde van...
...massa reclame
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De consument is...
‣Slimmer
‣Mondiger
‣Beter geinformeerd
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De nieuwe consument...
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De nieuwe directeur...
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En wat gebruiken ze...?
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1995/1996
1997
1998
2000
2008/2009
2010
2011
2012
early adaptorsearly mass
Later adaptors
later mass
the rest
The Web Social Media
{ }
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Hoe groot is het internet?
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107 biljoenE-mails verzonden in 2010
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295 miljardE-mails verzonden per dag
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89.1% SPAM
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255 miljoenwebsites
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1.9 miljardinternetgebruikers
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14.9 miljoeninternetgebruikers in Nederland
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152 miljoenAantal blogs
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25 miljardTweets in 2010
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100 miljoennieuwe Twitter accounts in 2010
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2 miljoenNederlandse Twitteraars
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10.8 miljoenHyves leden
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91%jongerenactief opsocial media
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30 miljardcontent items maandelijks
gedeeld op Facebook
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3 miljardbekeken video’s op YouTube
dagelijks
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48 uurvideo’s geupload op YouTube
per minuut
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70% interneterskijkenonline video
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Daar moeten we iets mee...
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• Status update website
• Steeds groter bereik in Nederland
• Volwassen doelgroep
• Tools bieden kansen
• Push mogelijk
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Twitter cijfers‣1 miljoen actieve Twitteraars
‣1.45% met meer dan 1000 volgers
‣62% tussen de 10 en 100 volgers
‣57% is man
‣Gemiddeld 27 jaar oud
bron: Twirus.nl
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Hoeveel per week
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Locatie?
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Hootsuite.com Twitter en Facebook samen beheren
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Hootsuite.com Twitter en Facebook samen beheren
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• Profielen website
• Grootste social netwerk in NL
• Brede doelgroep
• Pull mechanisme
• Adverteren mogelijk en is(nu nog) goedkoop
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Targeting• who live in the Netherlands• who live within 25 miles of Rotterdam• between the ages of 25 and 64 inclusive• who like facebook, twitter, social media, etc.• who speak Dutch
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• Profielen website
• Doelgroep is (nu nog) zeer breed
• Interessant voor jongerenmarketing
• Pull mechanisme
• Adverteren mogelijk
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• Zakelijk netwerk website
• Online CV & bedrijfsprofiel
• Groot bereik in Nederland
• Zakelijk en volwassen doelgroep
• LinkedIn groups bieden kansen
• Push & Pull mogelijk
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‣Maak een bedrijfsprofiel
‣Neem deel in een groep
‣ Start een eigen groep
‣ Betrek het hele bedrijf
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Verzorg je profiel
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Ervaring
Websites
Samenvatting
Headline
URL
Aanbevelingen
Foto
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Aanbevelingen
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Aanbeveling
Aanbeveling
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Bedrijfsprofiel
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Introductie
Medewerkers
Tweets
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Video
Contact
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groups
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30.317.131.000vs. 15.500.000.000 zoekopdrachten
US Comscore Video Metrix - videos views April 2010
Hoe groot is online video?
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2 miljard video’s per dag
48 uur video upload per minuut
Bezoekers 15 minuten per dag
2de zoekmachine wereldwijd
In 60 dagen wordt net zoveel geupload als 3 TV kanalen in 60 jaar uitzenden
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3 miljoen leden gebruikenauto-share om video’s te delen
1 Tweet levert 7 bezoekers
Video consumptie per dag:Facebook: 46.2 jaarMySpace: 5.6 jaarOrkut: 12.7 jaarHi5: 1.2 jaar
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SocialMediaStrategie
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1. Rustig aanVoorkom social media burn-out
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2. Wat is je doel?Zorg dat je een doel hebt vastgesteld en hoe je dit kan bereiken. Bijvoorbeeld interactie met klanten, het vinden van prospects of klantenservice.
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3. Vind je publiekEr zijn drie dingen die je moet weten...
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Wie zijn ze?weet waar ze zich online bevinden
Vin
d j
e p
ub
lie
k
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Wat vindenze interessantzoek naar gedeelde
interesses, problemen en waardes
Vin
d j
e p
ub
lie
k
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Wat weten ze?Zoek uit wat ze weten
over je diensten ofproducten
Vin
d j
e p
ub
lie
k
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Wat vindenze interessant
Watweten ze?
Wiezijn ze?
Vin
d j
e p
ub
lie
k
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Bepaal welke social media netwerken je wil gaan inzetten.
5. Social Media driehoek
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Klanten werven
Website
So
cial
Me
dia
dri
eh
oe
k
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Klantenbinding
Weblog
So
cial
Me
dia
dri
eh
oe
k
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Solicitanten zoeken
Website
So
cial
Me
dia
dri
eh
oe
k
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5. Kies je toolsVind de social media tools die voor je beschikbaar zijn, test wat voor je werkt en zet ze in in de organisatie.
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6. EvalueerEvalueer de strategie, doelen en tools altijd en vier de successen.
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Stop met zenden
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Start met deelnemen!
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Afstandsbediening van het (digitale) leven
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AR Drone
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AR Drone
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Social Media Rollercoaster
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