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Innovar en la experiencia: la unión entre Marketing Digital y BTL para
crear relaciones de valor Aprender a construir experiencias de marca de valor para el consumidor.
AGENDA 1. ¿Qué es una experiencia de marca? ¿Cómo lo hacemos en digital? 2. El consumidor buscador de experiencias y el ZMOT 3. Modelizar una experiencia de marca a través de la identificación de touch points. 4. La interacción BTL y digital como clave para la construcción de una experiencia de valor. 5. Ejemplos aplicados a marcas B2B y B2C. 6. Casos prácticos
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TOUCHPOINTS
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TOUCHPOINTS
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TOUCHPOINTS
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TOUCHPOINTS
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TOUCHPOINTS
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Ejemplo
uso de touchpoints mediante Twitter
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RELACION ENTRE DIGITAL Y BTL"Introducción al DIGITAL MARKETING"¿Qué ha cambiado en el Marketing?"Social Media como estrategia"Estrategia de Social Media"
Investigación y escucha"Herramientas de medición"Cuánto valen tus usuarios"Objetivos de negocio"
Social Media Planning, Social Media Director"Decisiones de Mkt Mix"¿Site o Blog?"Arquitectura de información"SEO"SEM"
Políticas & digital Brief"Política de comunicación interna"Política de comunicación digital"generación de contenido"Manejo de reputación"
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Innovar en la experiencia: la unión entre Marketing Digital y BTL para
crear relaciones de valor
4. La interacción BTL y digital como clave para la construcción de una experiencia de valor.
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Por qué BTL
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