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MÍDIAS SOCIAIS, PLATAFORMAS VIRTUAIS E SITES DE RELACIONAMENTO
O que são? E o que não são?
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SLIDE DO AUGUSTO
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48 horas após os atentados de 11 de março
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TTúnisia – março 2011
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Small-world e swarming
Revolução do Facebook? Nem tanto…
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REDES SOCIAIS NÃO SÃO AS MÍDIAS SOCIAIS
E O QUE SÃO AS MÍDIAS SOCIAIS?
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PENSA-SE LOGO EM
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200 MILHÕES DE USUÁRIOS
600 MILHÕES DE USUÁRIOS
MILHÕES DE USUÁRIOS
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IMAGEM DE PAGINA FACEBOOK
O que fazem as pessoas nestes sites?
CONVERSAM
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Compartilham fotos das suas viagens
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Compartilham vídeos de produtoscom mal-funcionamento
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Buscam respostas para perguntas
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Fazem perguntas sobre empresas
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Recomendam filmes aos amigos
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Recomendam e criticam produtos aos amigos
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Reclamam de quem gosta de gatos
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Reclamam de empresas
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MARCAM PARA SE ENCONTRAR NA FESTA JUNINA
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OU NA PRAÇA TAHIR - EGITO
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NORMALMENTE COMO AS EMPRESAS ESTÃO AINDA (RE)AGINDO?
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NA PRÁTICA TRATANDO COMO QUESTÃO DO MARKETING E RELAÇÕES COM CLIENTE
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A Internet dos “sites, blogs, busca e programas”
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A Internet dos “sites, blogs, busca e programas” SOCIAIS
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E sempre que pessoas podem interagir, conversar, trocar ideias
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O inesperado pode acontecer
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Novos produtos e soluções para problemas podem ser criados
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O QUE NÃO FAZER?
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INÚTIL1. Porque é inútil
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INÚTIL2. Porque consome muitos recursos e é inútil
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3. Por que você faria isto com você?!
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O QUE FAZER?
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POTENCIALIZAR INTERAÇÕES E AS TROCAS
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PLATAFORMAS DE NETWEAVING
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Ning� Junto
Elgg� LovdByLess
BuddyPress� SocialGO
Noosfero� Spruz
Drupal� Stoa
Diaspora� Grou.ps
Boonex� WikimediaBrasil
A.m.i.g.o.s� ColaboraCom
Meezoog� Posterous
Wackwall� GoogleDocs
Bubbl.us� GoogleGroups
Socialwok� GoogleSites
Yuku� Grouply
Groupsite� Sugarlabs
CubeTree� Jabbster
ShoutEm� Edmodo
Kunigo� PeopleMovers
Confluence� Junto
�
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Diferenças
• Flexibilidade
• Extensibilidade
• Prazo para implantação
• Acesso direto aos dados
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Em pesquisa e desenvolvimento soluções mais baseadas na conversação e no “tempo”
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Resumindo
• Redes sociais NÃO SÃO as plataformas digitais sociais
• As plataformas digitais sociais NÃO SÃO apenas os sites de relacionamento
• O sites “sociais” NÃO SÃO apenas Facebook Orkut e Twitter
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Resumindo
• O componente “social” tende a se espalhar por toda a Web, incluindo aí mecanismos de busca
• Fazer campanhas publicitárias e interagir com clientes nos sites de relacionamento É MUITO POUCO para as transformações sociais e econômicas em curso
• Há várias plataformas tecnológicas que podem ajudar o processo
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Resumindo
E TUDO ESTÁ EM CONSTANTE MOVIMENTO
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