Nimble DevicesPowering your location aware experience
Agenda● Company introduction
● Product description
● Current project and the future
● Customer segments
Nimble Devices
Easy indoor positioning and navigation for Apps
Company● Established in 2013 by three founders
● 17+ years of background in Bluetooth
● Hardware, software and international business experience
● Thesis on indoor positioning, two M.Sc.s in robotics including sensor fusion.
● Technology provider i.e. B2B market
Motivation
Driving in a new city is easier than
finding ketchup in your local supermarket.
MotivationBring navigation everywhere
○ Where GPS fails, isn’t accurate or there is no internet connection
○ Allowing easy, fast and affordable location awareness for applications and services where it has not been available before
It’s what we do :)
Indoornavigationfor Apps
What we provide● Easily add indoor positioning to your app
○ Indoor map view to add to your App○ User position displayed on the map○ Guided navigation to destinations○ Easy triggers on entering and exiting zones
● Easy to update and maintain○ The map can be updated without updating the App○ No site surveying required - just place the beacons
Basic features● GPS compatible coordinates
● Altitude and automatic floor switching
● Geofencing: Events on entering and exiting areas
● Geofences tied to movable beacons (aka. tags)
● Documented, ready to drop into project framework for iOS 6 and above
● Customizable map widget to speed up development
Unique selling points● No site survey: Easy and cost effective deployment● Core library is completely platform independent
● Platform independent map data
● “GPS” coordinates for seamless transitioning indoors
● Offline mode supported for all features
● Easy to integrate - APIs closely match native GPS APIs
Brief technology overview
Indoor positioning for Apps
● Bluetooth 4.0 beacons○ Same technology as iBeacons
● Beacons are simple and not networked● Multiple vendors
○ Battery powered versions last up to 2 years○ USB powered ones are maintenance free
● Bluetooth 4.0 widely supported○ iOS 5+, Android 4.3+
● Phone uses beacons and map to calculate position
Technology
Current projects and the future
CustomersThe following are our customers in production:
● National Sports museum with Guidio
● NYC Grand Central station, MTA hackathonhttp://2014mtaappquest.challengepost.com/http://pix11.com/2014/11/12/mta-to-use-new-technology-to-keep-new-york-city-up-to-date/
● Slush 2014 - Official App on iOS and Androidhttp://qvik.fi/en/slush-app-analytics/
● Aalto Open Innovation HouseFor other projects that may exist, please refer to the “Applications section” in our product brief ;)
National Sports museum with Guidiohttp://www.guidio.com/
Slush 2014
“Slush is the focal point for European and Asian startups and tech talent to meet with top-tier international investors, executives and media. The two day Slush 2014 event was held on November 18-19th in Helsinki with more than 12.000 attendees.”
More than 10 000 app downloads
Over 20 000 square meters
Nimble Devices provided the indoor navigation and positioning for the Android and iOS versions of the official Slush application (iOS screenshots on the right)
http://qvik.fi/en/slush-app-analytics/
New in latest release● Android support
○ Positioning
○ Zone triggering
○ Navigation
○ Map Widget
Near future● PhoneGap plugins for HTML5 apps
● Background modes
● Android moving trigger zone support
Who would use indoor positioning?
Customer segments
Targeting verticals● Our technology is flexible & multipurpose,
but:○ Verticals allow us to talk about solutions rather
than than technology○ Verticals make the benefits of indoor positioning
concrete○ Verticals don’t necessarily make our solution less
flexible, only easier to understand.○ Helps us target our focus
Targeting verticals● Culture
○ Movie theaters, galleries, museums, events○ We bring contextually relevant information, guidance
● Retail○ Shopping centres, hardware stores, cruise lines○ We bring product search, location based suggestions,
guidance● Industrial
○ Factories, shipping yards, public transport ○ Guidance for maintenance workers, location aware
information, worker safety
Customer types● Companies with a mobile app product
○ Indoor positioning as value add○ One customer has many sites○ For example Guidio - Cultural venue audio guide
● Mobile software houses○ Indoor positioning as part of competence portfolio○ For example QVIK - Creators of the Slush app
● Beacon vendors○ Hardware companies value add to sell more HW
Thank you