Download - Nxt deconstructing ux_in_ereading
Recent trendsin new publishing
Harri HeikkiläM.Soc.Sc., graphic designerAalto University, School of Art and DesignResearcher
on tunnuksen symboli-osa. on tunnuksen tekstiosa.
Merkki ja logo muodostavat yhdessä Aalto-yliopiston .Deconstructing User Experience
in eReadingti 9. 2013()
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”The Kindle Killer” Building blocks of
eReading UX
2. Device3. Reading software4. Book itself
1. Ecosystem
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”The Kindle Killer”
1. EcosystemWHAT IS NEEDED:
‣ Abundance of content
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”The Kindle Killer”
1. EcosystemWHAT IS NEEDED:
‣ Abundance of content
ti 9. 2013()
”The Kindle Killer”
1. EcosystemWHAT IS NEEDED:
‣ Abundance of content
ti 9. 2013()
”The Kindle Killer”
1. EcosystemWHAT IS NEEDED:
‣ Abundance of content
ti 9. 2013()
”The Kindle Killer”
1. EcosystemWHAT IS NEEDED:
‣ Abundance of content‣ Good shopping UX
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”The Kindle Killer”1. Find all ebooks 2. Choose bestseller in ePUB-format 3. Buy (add to basket, sign in and pay)
Harlequin9 CLICS
Libreka7 CLICS
AMAZON6 CLICS
ELISA 10 CLICS
SK OVER18 CLICS X
POTTER-MORE11 CLICS
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”The Kindle Killer”(add to basket, sign in and pay)
X
POTTER-MORE11 CLICS
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”The Kindle Killer”
1. EcosystemWHAT IS NEEDED:
‣ Abundance of content‣ Good shopping UX‣ Easy, transparent DRM
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”The Kindle Killer”User-friendly DRM?
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”The Kindle Killer”User-friendly DRM?
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”The Kindle Killer”Common DRM?
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”The Kindle Killer”Common DRM?
�
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”The Kindle Killer”
1. EcosystemWHAT IS NEEDED:
‣ Abundance of content‣ Good shopping UX‣ Easy, transparent DRM
How to create better UX for DRM outside of the walled gardens? – Streaming, Social DRM, Light DRM
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”The Kindle Killer”
2. DeviceWHAT IS NEEDED:
‣ Portability
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”The Kindle Killer”Portability?
Soft Book 2000
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”The Kindle Killer”Portability? �Kindle Touch 2011
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”The Kindle Killer”Portability? �Kindle Touch 2011
Kindle 3, 2010
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”The Kindle Killer”
2. DeviceWHAT IS NEEDED:
‣ PortabilityBetter displaysFast, non-glare screenGood contrast, high resolutionRead in dark
‣ Not good, but excellent usability‣ Durability
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”The Kindle Killer”Better displays? �
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”The Kindle Killer”Better displays? �
BARNES & NOBLE | NOOK Simple Touch with GlowLight
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”The Kindle Killer”
3. Reading softwareWHAT IS NEEDED:
‣ Standards, please‣ Up-to-date support for CSS3/HTML5‣ High quality font support‣ Social reading implementation‣ Not good, but excellent usability)
(navigation, browsability
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”The Kindle Killer”
3. Reading softwareWHAT IS NEEDED:
‣ Standards, please‣ Up-to-date support for CSS3/HTML5‣ High quality font support‣ Social reading implementation‣ Not good, but excellent usability)
(navigation, browsabilityBooken Odyssey has easy to usereading sofware, UI based on menus,23 languages, hyphenates even Finnish
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”The Kindle Killer”
3. Reading softwareWHAT IS NEEDED:
‣ Standards, please‣ Up-to-date support for CSS3/HTML5‣ High quality font support‣ Social reading implementation‣ Not good, but excellent usability)
(navigation, browsabilityBooken Odyssey has easy to usereading sofware, UI based on menus,23 languages, hyphenates even Finnish
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”The Kindle Killer”
4. BookWHAT IS NEEDED:
‣ Better standards for rich content‣ Better lay-out and typography
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”The Kindle Killer” ePub 2.1 best practices check list
Form a form! ”God is in details”!
✓ Cover page has been proofed on e-readers to ensure control of gray shades, no marginals (B&W)
✓ Even eBook has a title page, copyright page and TOC page
✓ Major headlines start from new page with generous white space
✓ Subheads stand out clearly in body text
✓ Spacing and indentions of paragraphs are thoughtfully designed, aim is to provide coherent set of visual clues ands avoid clutter, feeling of mass of unformulated text.
✓ Some white space in margins is provided by design, not all eReaders provide easy ability to adjust it
✓ Consider using three centered dots or similar (black square, diamond) to tell reader, that h/she has reached end of some entity
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”The Kindle Killer”
‣ Better lay-out?CSS3’s new Paged Media spec
margin
border
padding
content
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”The Kindle Killer”
‣ Better lay-out?CSS3’s new Paged Media spec
margin
border
padding
content
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”The Kindle Killer”
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”The Kindle Killer”
Deconstruction of UX
2. Device3. Reading software4. Book itself
1. Ecosystem
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”The Kindle Killer”
Deconstruction of UX
2. Device3. Reading software4. Book itself1. Ecosystem
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”The Kindle Killer”
Deconstruction of UX
I have content
Што?
Pour moi?
So what?
2. Device3. Reading software4. Book itself
1. Ecosystem
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”The Kindle Killer”
Deconstruction of UX
1. Ecosystem2. Device3. Reading software4. Book itself
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”The Kindle Killer”
Deconstruction of UX
1. Ecosystem2. Device3. Reading software4. Book itself
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DISCUSSIONTHE FUTURE
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”The Kindle Killer”
eBook integration still a far hope
‣ Platforms are drifting apart instead of integrating‣ Epub 2.1, Epub 3.0, !xed lay-out ePUB, Apple
additions, Amazon .azw and KF8-versions, di"erent DRM-schemes, BiB-services, print replicas... and apps.
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”The Kindle Killer”
Apps, books as programs
‣ Heaven is the limit‣ Standards according platform‣ Concept of the book blurring
When book becomes a multimedia?‣ Policy of Random Penguin?‣ OMG, where is the page?
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”The Kindle Killer”Books are not created equal in new digital world.
Novels Childrens books, travel guides Futuristic poem
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”The Kindle Killer”Books are not created equal in new digital world.
VI
SU
AL
IT
Y
L I N E A R I T Y
Novels Childrens books, travel guides Futuristic poem
ti 9. 2013()
”The Kindle Killer”Books are not created equal in new digital world.
VI
SU
AL
IT
Y
L I N E A R I T Y
Novels Childrens books, travel guides Futuristic poem
ti 9. 2013()
”The Kindle Killer”Books are not created equal in new digital world.
VI
SU
AL
IT
Y
L I N E A R I T Y
Novels Childrens books, travel guides Futuristic poem
ti 9. 2013()
”The Kindle Killer”Books are not created equal in new digital world.
VI
SU
AL
IT
Y
L I N E A R I T Y
Novels Childrens books, travel guides Futuristic poem
ti 9. 2013()
”The Kindle Killer”Books are not created equal in new digital world.
VI
SU
AL
IT
Y
L I N E A R I T Y
Novels Childrens books, travel guides Futuristic poem
ePUB
ti 9. 2013()
”The Kindle Killer”Books are not created equal in new digital world.
VI
SU
AL
IT
Y
L I N E A R I T Y
Novels Childrens books, travel guides Futuristic poem
ePUBApps
ti 9. 2013()
”The Kindle Killer”Books are not created equal in new digital world.
VI
SU
AL
IT
Y
L I N E A R I T Y
Novels Childrens books, travel guides Futuristic poem
ePUBApps
HTML5
ti 9. 2013()
”The Kindle Killer”Books are not created equal in new digital world.
VI
SU
AL
IT
Y
L I N E A R I T Y
Novels Childrens books, travel guides Futuristic poem
ePUBApps
HTML5Printreplica
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”The Kindle Killer”
• Social reading can be huge, but there is no integration policy for features
• Sharing (not only SoMe & eMail, but within the book)• Annotating (not only for myself, but for sharing – and
receiving & !ltering annotations of the others) • Recommending, book clubs• Creating content• Saving for clip book, combining clips • -> Textbooks as learning environments. Atlas.ti-like
tagging?
New tech integration?
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Do we have to abandon all hope?ti 9. 2013()
No, in digital bookswe have just started the journey.
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Questions?
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