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106年9月14日
郭吟暉 Ceyda KUO
伊斯坦堡台貿中心
土耳其塑膠市場概況介紹
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土耳其整體經貿
土耳其塑膠產業
土耳其機械買主聯誼會
機會與挑戰
拓銷建議
大綱
2
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3
TURKEY 土耳其概況
國土面積 783,562 KM2
(台灣22倍)
人口 7,874萬
(台灣3.4倍)
GDP US 822 Billions
失業率 10.3%
經濟成長率 2.9% (for 2016)
5 % (Q1 2017)
首都 安卡拉(Ankara)
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4
地理位置
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Relationship-Based
• 法制下的人情社會
• 人不親土親(語言與溝通)
5
TURKEY
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Key Points- 投資環境分析(優點)
充沛且年輕勞動人口,工資尚稱低廉
外匯無管制,資金流通自由
歐亞橋樑,進入歐洲、 中亞、中東及北非等市場跳板。 人口眾多,龐大內需市場
6
TURKEY
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Key Points- 投資環境分析(缺點)
電力缺乏,電力供應不及人口發展,偶有斷電情況
文化及語言差異大,日常生活與商旅往來不便
政府行政效率低,行政手續 繁複
外資 將其股票及房價炒高,致經營成本相對提高
7
TURKEY
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喜歡議價
喜歡新產品
推陳出新
重視售後
服務
放帳長達1年
財務風險高
歐洲進口
首選
口碑相傳
8
市場特性
Key Points- 市場環境分析 TURKEY
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Key Points- 市場環境分析
一般市場情況:
1.回教國家中最具自由開放與進步
2.土人熱情,家庭觀念重,故在做生意上講
究關係
3.土人好面子,重排場,階級觀念重
4.消費兩極化
5.長期通貨膨脹
6.市場景氣起伏波動大
9
TURKEY
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土耳其近10年來經濟發展 經濟成長率
10
TURKEY
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土耳其近10年來經濟發展 消費者物價指數
11 2017 The World Bank
TURKEY
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土耳其近10年來經濟發展 通貨膨脹率
12
TURKEY
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土耳其近10年來經濟發展 人均GDP
13
TURKEY
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土耳其近10年來經濟發展 美元兌土耳其里拉
14
TURKEY
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台土雙邊經貿概況
15
TURKEY
,….
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16
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年輕氣盛 商機無限
17
TURKEY
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土耳其塑膠業 土耳其塑膠產業產值為339億美元,居世界第六位。
平均每人消費塑膠為93公斤。
目前有6,500家塑膠加工公司,雇用25萬名員工。
2016年塑膠產品出口為50億美元,進口金額為116
億美元。原物料自製率低於20%。
土耳其塑膠產業
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土耳其塑膠產業產值2011-2016
0
5
10
15
20
25
30
35
40
2011 2012 2013 2014 2015 2016
Production ( Million Ton ) 7.104 7.582 8.313 8.303 8.565 8.9
Production ( USD Billion ) 30.131 31.061 35.182 35.169 32.846 33.9
7.104 7.582 8.313 8.303 8.565 8.9
30.131 31.061 35.182 35.169 32.846 33.9
資料來源:PAGEV 19
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2016年部分塑膠製品進口金額
HS Code 產 品 名 稱 IMPORT %CHANGE
3916
橫切面直徑超過1公厘之塑膠單絲、棒、杖及定型,除表面外未經其他加工者
56 8%
3917 塑膠管及附件,例如接頭、肘管、凸緣 207 5%
3918
塑膠製成捲或磚形之地面覆蓋物,不論是否為自粘性;塑膠製牆或天花板覆蓋物
89 29%
3919
塑膠製自粘性板、片、薄膜、箔、帶、條及其他平面形狀,不論是否成捲
333 3%
3920
塑膠板、片、薄膜、箔及扁條,非多孔性及未經以其他物質加強、積層、支持或與其他物質類似結合者
907 -2%
3921
塑膠板、片、薄膜、箔及扁條,以其他物質加強、積層、支持或與其他物質類似結合者
250 -2%
3922
塑膠製浴缸、淋浴缸、洗滌槽、臉盆、坐浴盆(bidets)、馬桶墊及蓋、馬桶水箱及類似品
41 -15%
3923
塑膠製供輸送或包裝貨物之製品;塑膠製瓶塞、蓋子或其他栓塞體
270 22%
3924
塑膠製餐桌用餐具、廚房用具、其他家庭用製品及盥洗用具(浴缸、淋浴缸、臉盆除外)
67 -17%
3925 其他建築用塑膠製器具 40 -15%
3926 其他塑膠製品及第3901至 3914節之其他材料製品 665 1%
單位:百萬美元
20 資料來源:土耳其統計局
#1
#2
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單位:百萬美元
HS Code 產 品 名 稱 EXPORT %CHANGE
3916
橫切面直徑超過1公厘之塑膠單絲、棒、杖及定型,除表面外未經其他加工者
252
-15%
3917 塑膠管及附件,例如接頭、肘管、凸緣 555 -23%
3918
塑膠製成捲或磚形之地面覆蓋物,不論是否為自粘性;塑膠製牆或天花板覆蓋物
26
-14%
3919
塑膠製自粘性板、片、薄膜、箔、帶、條及其他平面形狀,不論是否成捲
114
-1%
3920
塑膠板、片、薄膜、箔及扁條,非多孔性及未經以其他物質加強、積層、支持或與其他物質類似結合者
926
1%
3921
塑膠板、片、薄膜、箔及扁條,以其他物質加強、積層、支持或與其他物質類似結合者
402
4%
3922
塑膠製浴缸、淋浴缸、洗滌槽、臉盆、坐浴盆(bidets)、馬桶墊及蓋、馬桶水箱及類似品
100
-7%
3923
塑膠製供輸送或包裝貨物之製品;塑膠製瓶塞、蓋子或其他栓塞體
811
0%
3924
塑膠製餐桌用餐具、廚房用具、其他家庭用製品及盥洗用具(浴缸、淋浴缸、臉盆除外)
354
2%
3925 其他建築用塑膠製器具 217 -18%
3926 其他塑膠製品及第3901至 3914節之其他材料製品 361 3%
2016年部分塑膠製品出口金額
資料來源:土耳其統計局 21
#1
#2
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2016 土耳其塑膠機械進口金額
22 資料來源:Turkish Statistics Institute
HS Code Product 2015 (USD$) 2016(USD$) % Change
847710
Injection-moulding machines for working rubber or
plastics
191.646.960
172.302.895 -10%
847720 Extruders for working rubber or plastics
111.431.732
114.681.143 3%
847730
Blow-moulding machines for working rubber or
plastics
17.465.122
22.802.844 31%
847740
Vacuum-moulding machines and other thermoforming
machines for working rubber or plastics
9.464.449
14.839.159 57%
847751
Machinery for moulding or retreading pneumatic tyres
or for moulding or otherwise forming inner tubes of
rubber or plast
20.837.431
3.577.961 -83%
847759
Machinery for moulding or otherwise forming
products from rubber or plastics (excl. injection-
moulding machines, extrude
32.506.484
35.243.699 8%
847780
Machinery for working rubber or plastics or for the
manufacture of products from these materials, not
specified or inclu
144.167.843
171.066.102 19%
847790
Parts of machinery for working rubber or plastics or
for the manufacture of products from these materials,
n.e.s.
49.370.214
46.168.037 -6%
TOTAL
576.890.235
580.681.840 1%
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2016塑膠機械進口國比重
23 資料來源:Turkish Statistics Institute
China 25%
Germany 20%
Italy 18%
Japan 8%
Austria 6%
Taiwan 5%
S. Korea 2%
UK 2%
Switzerland 2%
France 2%
USA 2%
Canada 1%
Spain 1%
[類別名稱]
[百分比]
Others 5%
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2016向台灣進口塑膠機械類別與金額
24 資料來源:Turkish Statistics Institute
HS Code Product 2015 2016 % Change
847710 Injection-moulding machines for working rubber or
plastics
12.133.406
7.546.832
-38%
847720 Extruders for working rubber or plastics
4.405.615
5.666.537
29%
847730 Blow-moulding machines for working rubber or plastics
175.150
1.103.686
530%
847740 Vacuum-moulding machines and other thermoforming
machines for working rubber or plastics
1.449.419
2.806.000
94%
847751 Machinery for moulding or retreading pneumatic tyres
or for moulding or otherwise forming inner tubes of
rubber or plast
514.528
612.068
19%
847759 Machinery for moulding or otherwise forming products
from rubber or plastics (excl. injection-moulding
machines, extrude
1.850.159
407.650
-78%
847780 Machinery for working rubber or plastics or for the
manufacture of products from these materials, not
specified or inclu
7.501.820
9.211.576
23%
847790 Parts of machinery for working rubber or plastics or
for the manufacture of products from these materials,
n.e.s.
979.128
1.411.759
44%
Total 29.009.225 28.766.108 -1%
#1
#2
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土耳其機械買主聯誼會
服務
資訊
客戶忠
誠度
25
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定期與機械進口商進行資訊交換
提供我國產業最新資訊和資源
了解買主採購需求和問題,提供協助
蒐集當地市場發展趨勢和最新情報
推廣台灣機械業及台灣國際專業展
洽邀赴台觀展及採購
26
土耳其機械買主聯誼會
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重要大城
• ISTANBUL
• ANKARA
兩地五展
• MAKTEK
• PLAST EURASIA
• MT DUO
• TAIPEI PLAS
• PLASCOM
商公會
• TIAD
• PAGEV
• AIMSAD
• TEMSAD
• ITO
• ATO
• more
電子報
• 產業資訊
• 展覽資訊
• TMP
• 活動報導
27
土耳其機械買主聯誼會
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• 2016/4/21伊斯坦堡首站
• 台土77家業者
• 土耳其機器公會副理事長、塑膠公會理事長、流行服飾聯合會理事長、木工機工會副理事長等重要人士皆蒞臨致詞,高度肯定台灣機械品質,期許與台灣機械業者有更密切的合作。
• PAGEV / GSO / KMTSO/OSTIM組團參觀
28
土耳其機械買主聯誼會
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29
售後服務 代理制度 付款條件
價格競爭 銀行資源 中國品質
產品多樣 出貨交期 在地投資
台灣機械之挑戰與機會
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拓銷建議與方式
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匯率 關稅 價格 創新 付款
思考問題
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產品定位 產品策略 行銷方法
拓銷建議與方式
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• 參加土耳其專業展
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展覽日期 展覽名稱 展覽地點 主辦單位 網址 E-MAIL
2017
12/6-9
Tüyap Fuar ve
Kongre Merkezi,
İstanbul
1.Tuyap
2.PAGEV
www.plasteur
asia.com
sales@tuyap
.com.tr
拓銷建議與方式
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參、拓銷建議與方式
• B2B網站
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alibaba.com.阿里巴巴網站:最受歡迎的B2B網站。 YellowPages.com.tr 黃頁網站:工商名錄,目前有84萬筆公司資料。 TradeTurkey.Com貿易網站:共有來自各國家55萬商家資料。 Turkfreezone.com土耳其自建的國際網站:土耳其10萬筆商家資料,還有國際廠商
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• 參加貿協各式活動
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全球採購大會 貿易訪問團
視訊採購會議 台灣精品活動
拓銷建議與方式
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• 人際網絡(介紹客戶)
• 相關機械產業公會網站,蒐集資訊
• PAGEV 塑膠公會
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拓銷建議與方式
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伊斯坦堡台貿中心服務介紹
貿易 協助
市場資訊
商務中心
參展協助
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Suna Chen
Aysin Gulsen Murat
Ceyda
Kuo
2015.2.1
2017.7.1
▓1989.10.1 ▓2007.06.18 ▓2009.08.1
人力編制
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• Taiwan Trade Center, Istanbul
• Tel:(90)212-290 40 00/01-02-03
• Fax:(90)212-290 40 05
歡迎多加利用
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TURKEY
YES!