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OPEN DESIGN
Gabriel Albo + Samantha Rosa TDC Porto Alegre 2015
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Ou: por que designers não colaboram tanto
quanto desenvolvedores?
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Ou então: vamos colaborar mais?
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Gabriel Albo + Samantha Rosa
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Problema
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Por que designers não colaboram tanto quanto
desenvolvedores?
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Design ≠ Arte
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Hipótese
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Enquanto designers…
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Designer Herói
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Dieter Rams
"As designers, we have a great responsibility."
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Designer Premiação
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Designer Unicórnio
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Já os desenvolvedores…
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Pair Programming, Mob Programming…
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Frameworks, bibliotecas abertas…
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"É ótimo poder aproveitar o que os outros já fizeram,
assim eu foco no que é mais importante.”
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Experiências
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designers vs.
desenvolvedores
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Proposta
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Se todos trabalhamos pelos mesmos
objetivos…
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… a melhor solução é aprendermos a colaborar :)
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Open design pode auxiliar a melhorar a
situação atual.
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Design Multidisciplinar
Design Open Source
Design Colaborativo
OPEN DESIGN
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1/3
DesignMultidisciplinar
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Tendo designer ou não, tudo que é feito
tem "design".
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Frequentemente, funciona. O Google não tinha designers
até 2006.
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...as vezes, não funciona.
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Mas pode melhorar, se trabalharmos juntos!
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UMA VISÃO DEFINIDA
UM PRODUTO REFINADO
Output esperado
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2/3
DesignColaborativo
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Tim Brown
“O design se tornou importante demais
para ser deixado exclusivamente para
os designers.”
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Quanto mais pontos de vista, melhor!
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Sessões de sketching
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Pairing entre designers e desenvolvedores
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3/3
DesignOpen Source
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Não precisamos reinventar a roda,
toda vez.
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Web fonts
Font icons
Frameworks de CSS
Repositórios abertos
Portfolios abertos
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O resultado do trabalho é aberto
para todos.
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O processo de trabalho é aberto
para todos.
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E na prática?
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Metodologiaságeis
Colaboração Multidisciplinaridade
Comunicação constante
Pareamento
Open source
Iterações
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Experimentos
Pesquisa
Avaliação
• Movimento noPSD • Style guides vivos • Princípios de design
• Testes de usabilidade • Testes A/B • Dados analíticos
• Entrevistas de guerrillla • Ideação em hipóteses • Critérios de sucesso
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Trabalhar juntos não quer dizer apenas sentar na mesma mesa.
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Compartilhe o processo de design
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Trabalhe em paresE não apenas entre desenvolvedores e designers
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Defina a visão em conjunto
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No final das contas……somos todos desenvolvedores e designers.
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• "Lean UX” - Jeff Gothelf e Josh Seiden
• "Change by Design", Tim Brown
• Open Design Now - opendesignnow.org
• "Design do dia a dia", Donald Norman
• "Open Design Manifesto", Ronen Kadushin
• Design Livre - www.designlivre.org
• Hack Design - www.hackdesign.org
Quer saber mais?