Download - Outils du Lean Startup
Outils du Lean Startup
Franck Debane
90% of startups failOnly 4% make it to $1 million turnover
How startups are built?
Start with an idea and vision☟
Write Business Plan☟
Raise $$☟
Hire the best☟
Build an exceptional product☟
Marketing☟
90% chance to fail
A startup is a temporary organization formed to search for a repeatable and scalable business model.
Steve Blank - 2010
Test & Learn
Lean Startup Mindset
IgnoranceCustomer PerspectiveLearn Fast
What to test?
Search Validate Grow
Problem / Solution Product / Market Scale
Customer Discovery Customer Validation Company Building
Customer/ProblemSolution
Delivering ValueRetention
ChannelsGrowth Engine
PricingVirality, CAC, CLTV
Sales ExecutionScale OrganisationScale Operations
Scale Delivery
☞☞
How to test & learn?
1. Identify testable hypothesis2. Define experiment and success
criteria3. Run and decide
Example: Testing Customer / Problem fit
GET OUT OF THE
BUILDING
Get stories on past events
has the problem
aware of having the problem
looking for solutions
hacked a solution
pays for a solution
Possible Experiments
Experiment to reduce uncertainty about your customer
To test your idea with real users with, no capital, reduced risk, no coding and no design.
Minimum Viable Product(MVP)
Hotels Direct SolutionsDianePhoto
An MVP should not be perfect.
Test your offer
Landing page
Headline 3 benefits or features.
Visual showing the hero. Social proof
Call To Action
Traffic ➽ CTA ➽ Reach out
5 second test
5 seconds test + perform task
Test early version of your solution
Test demand at scale: crowdfunding
Market validation ➽ reduce risks
Prototype
2 ways to decide on your MVP
Take the full scope and reduce itDecide on what you want to test
Define your MVP