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Pakistan ASEAN Workshop on Halal Food Production & Certification System
10 &11 March 2009
Presentation ByMunir HussainHalal Certification Strategic UnitIslamic Religious Council of Singapore (Muis)
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© 2008 Majlis Ugama Islam Singapura 2
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Majlis Ugama Islam Singapura
Muhajirin Mosque
Al Irsyad Madrasah
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• Overview – Singapore Halal Industry
• Impetus of Growth
• Singapore Halal Certification
• Singapore Muis Halal Quality Management System
• Halal Certification Framework
• Conclusion
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Four-fold increase in Halal-certified establishments since 2000
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Percentage Resident Population by Religion
Total Population: 4.59 million
Source:Singapore Statistics Department
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533
1102 1150 12571512 1440
18942012
2549
2000 2001 2002 2003 2004 2005 2006 2007 2008
No. of Halal Certified Premises in Singapore (2000 – 2008)
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Givaudan Singapore Pte Ltd CERTIFIED SINCE : 1999
Barry Callebaut Asia-Pac Pte Ltd CERTIFIED SINCE : 2001
Nestle Singapore (Pte) Ltd CERTIFIED SINCE : 1995
Sin Hwa Dee Foodstuff Ind. Pte Ltd CERTIFIED SINCE : 1998
Jumain Sataysfaction Pte Ltd CERTIFIED SINCE : 2001
Country Foods Pte Ltd CERTIFIED SINCE : 1997
McDonald’s CERTIFIED SINCE : 1992
Kentucky Fried Chicken (KFC) CERTIFIED SINCE : 1994
Burger King CERTIFIED SINCE : 1996
Pizza Hut & Taco Bell CERTIFIED SINCE : 1998
Delifrance CERTIFIED SINCE : 2001
Old Chang Kee CERTIFIED SINCE : 2004
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MARKET POTENTIAL
• Global US$560 billion
• Muslims 1 in 4 world population
• Certified Companies >15% increase in profits
McDonald’s CERTIFIED SINCE : 1992 PROFIT MADE (est %) : 15 - 25
Kentucky Fried Chicken (KFC) CERTIFIED SINCE : 1994 PROFIT MADE (est %) : 20
Burger King CERTIFIED SINCE : 1996 PROFIT MADE (est %) : 20
Pizza Hut & Taco Bell CERTIFIED SINCE : 1998 PROFIT MADE (est %) : 40
Delifrance CERTIFIED SINCE : 2001 PROFIT MADE (est %) : 30
Old Chang Kee CERTIFIED SINCE : 2004
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CHANGING LIFESTYLE
• Love for dining• Singapore ranked 2nd for
dining & night life (Futurebrand survey 2006)
• Top 10 Cities for Foodies (Forbes 2007)
• Well-travelled Singaporeans• Variety of Halal cuisines
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CHANGING LIFESTYLE
• Working parents• Affordability • Convenience
How many evenings per week do Singaporeans have home-cooked meal?
Source: ACNielsen – Shopper Trends 2004
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TOURISM INDUSTRY
• 10.3 million foreign visitors in 2007 (5.4% growth)
• Top 5 visitor-generating markets (51%)• Indonesia, China, Australia, India, Malaysia
• F&B – 13% of tourism expenditure• 3rd largest tourist expenditure item
• Annual food events • World Gourmet Summit• Singapore Food Festivals• FoodHotelAsia
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Muis - Sole custodian of Halal certification
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Majlis Ugama Islam Singapura (Muis)
‘Islamic Religious Council of Singapore’
Statutory board under Ministry of Community Development, Youth & Sports
Established in 1968
Administration of Muslim Law Act (AMLA)
Regulate Halal certification© 2009 Majlis Ugama Islam Singapura 15
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Key Functions
1. Shape religious life through Islamic education
2. Set the Islamic agenda through policy studies & research
3. Develop & manage mosques
4. Formulate Fatwa (religious rulings)
5. Provide financial relief & empowerment programmes for the needy
6. Other key functions:
- Zakat (tithe)- Waqaf (endowment)- Haj (pilgrimage) affairs- Baitulmal (islamic treasury)- Halal Certification
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Sole custodian of Halal certification since 1978
Wide recognition worldwide
Strong network internationally
Achieved ISO9001:2000 & Singapore Quality Class certifications
Broad Halal services include certification, training & public education
Various schemes of Halal certification
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Internationalisation
Provision of international Halal services through a division of Warees Investments Pte Ltd, wholly owned subsidiary company of Muis
Services include: Overseas certification Local consultation & training
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LICENSED BY MAJLIS UGAMA ISLAM SINGAPURASTD. NO. MUIS-HC-S001/2005 & S002/2005
CERTIFICATE NUMBER:WH/6000-00/000-000
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Regulatory Provisions
Administration of Muslim Law Act (AMLA)
Section 88A(1):
“The Majlis may issue Halal certificates in relation to any product, service or activity and regulate the holders of such certificates to ensure that the requirements of the Muslim law are complied with in the production, processing, marketing or display of that product, the provision of that service or the carrying out of that activity”
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Administration of Muslim Law Act (AMLA)
Section 88A(5):
“Any person who, without the approval of the Majlis:
a) issues a Halal certificate in relation to any product, service or activity; or
b) uses any specified Halal certification mark or any colourable imitation thereof, shall be guilty of an offence and shall be liable on conviction to a fine not exceeding $10,000 or to imprisonment for a term not exceeding 12 months or both”
Regulatory Provisions
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Legal Proceedings under AMLA
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Composition of Halal Certification Offences
Ensures significant reduction in financial & administrative burden on Muis
Adopted New
Enforcement
Instrument
Adopted New
Enforcement
Instrument
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Certification Schemes
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Certification Schemes
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Muis Halal Certification Process
1. Enquiries
2. e-Application
3. Processing
4. Certification
5. Post Certification
6. Renewal
Application proceduresHalal Requirements
Submission of new Halal Application via MeS
Verification of documents, Audits / Inspections
Issuance of Halal Certificate (Valid 1 or 2 years)
Unannounced inspections, Update of information via MeS
Submission 2 months before expiry date
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Muis eHalal System (MeS)
Web based software manages all Muis Halal applications (incl. front & back end)
Implemented Aug 2006
Value-add features Cashless transactions User friendly Fast processing time Real time information
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Int’l Showcase of Muis’
Pro-Enterprise Initiative
Int’l Showcase of Muis’
Pro-Enterprise Initiative
The MeS, known as a pro-enterprise measure, was selected to represent S’pore in the Asia Pacific ICT Awards (Apicta) 2008 in Jakarta
“Muis has leveraged on technology to facilitate Halal
applications via MeS”
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Listing of all Muis Halal-certified products & establishments
Industry & consumer focused
First published Jan 2007
Hardcopy & online version
Search functions Street/location name Company/brand name Product type Establishment type
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Halal Standards & Requirements Mandatory compliance with the Singapore Muis Halal
Standards
Religious Component Technical Component
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Systems-based & proactive approach towards Halal certification
Benchmarked against ISO & HACCP
Rigorous consultation process
Conceptualizations – Halal standards committee; SPRING Singapore; general public
Implementation process – Halal certificate holders (w.e.f. March 2008)
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1. Establish the Halal team
2. Define the product / nature of
business
3. Construct & verify flow chart
4. Identify Halal threats & their
control measures
5. Determine Halal Assurance
Points (HAPs), their allowable
limits & prescribed practices
6. Establish monitoring system
for each HAP
7. Establish corrective actions for
each HAP
8. Establish documentation &
record-keeping system
9. Verification of the Halal system
10. Review of the Halal system
10 Principles of HalMQ
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Formal
ASEAN Work Group on Halal Food
MABIMS (Unofficial Meetings of Religious Ministers in Brunei, Indonesia, Malaysia & Singapore)
Informal
Bi-lateral meetings Exchange visits International conferences/
seminars
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Forged Formal
Recognition
Forged Formal
Recognition
Formal recognition of Muis Halal certification by UAE, Qatar & Kuwait through the GCC-Singapore Free Trade Agreement
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Singapore Halal Certification
Muis - Regulator cum facilitator of the Singapore Halal industry
Key factors for better management of Halal industry:
Sound regulatory framework Excellent system Extensive network Wide experience
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Halal Certification Strategic UnitMajlis Ugama Islam SingapuraNo. 1 Lorong 6 Toa PayohSingapore 319376
Tel : (+65) 6359 1167Fax : (+65) 6259 4733Email : [email protected] : www.muis.gov.sg / www.halal.sg
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Thank You For Your Attention