Download - Palestra pós nrf na prática com fred rocha
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Fred Rocha
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.PÓS NRF NA PRÁTICA
Fred Rocha
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
1991 1993 1998 1999 2000 2001 2004 2005 2006 2009 2013 2014 2015
Moc Máquinas
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Matriz Produções
FredRocha
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
Quem são vocês?
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
NRF BIG SHOW
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
O Lugar
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
Inovação
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HOME TRY-ON
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
Em frente!
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
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Impostos
Infraestrutra
Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
Educação
Saúde Realidades totalmente distintas
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Fred Rocha
Somos varejistas melhores que os americanos
a diferença é que eles tem um ambiente mais amigável para suas
empresas.
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DESAFIO
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CONSUMIDOR AMERICANO CONSUMIDOR BRASILEIRO
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
PANORAMA
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Um tempo em que o varejo era simples
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
Agora o consumidor é quem dá as cartas.
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
O Novo Consumidor
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
O Novo Consumidor
COMENTÁRIOSDE CLIENTES
TOCAR E LEVAR
70% 50%
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
O Novo Consumidor
1 ILIMITADA OPÇÕES 4
2 COMENTÁRIOS 5
3 LEVAR NA HORA 2
4 COMPARAÇÃO DE PREÇO 3
5 TOCAR E SENTIR 1
RAZÕES DE COMPRA
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
O Novo Consumidor
Tudo se adequa a eles.
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
O Novo Consumidor
Ele não gosta de Propaganda
Tudo se adequa a eles.
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
O Novo Consumidor
Ele não gosta de Propaganda
Tudo se adequa a eles.
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
O Novo Consumidor
Ele não gosta de Propaganda
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
PALAVRINHAS DA MODA
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Curadoria
Personalização
Nicho
Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
EngajamentoExperiência
Cultura
Propósito
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
Propósito
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Engajamento
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Experiência
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Personalização
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Nicho
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Cultura
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Cultura
![Page 128: Palestra pós nrf na prática com fred rocha](https://reader038.vdocuments.pub/reader038/viewer/2022110122/55a5e52a1a28ab2d368b4876/html5/thumbnails/128.jpg)
Curadoria
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
MOBILE
![Page 141: Palestra pós nrf na prática com fred rocha](https://reader038.vdocuments.pub/reader038/viewer/2022110122/55a5e52a1a28ab2d368b4876/html5/thumbnails/141.jpg)
Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
MOBILE
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
MOBILE
66%34%
Não dormem Acordam
NaCama
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
MOBILE
75%
25%
Não vão Banheiro
NoBanheiro
![Page 144: Palestra pós nrf na prática com fred rocha](https://reader038.vdocuments.pub/reader038/viewer/2022110122/55a5e52a1a28ab2d368b4876/html5/thumbnails/144.jpg)
Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
MOBILE
Físico onlineelo
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
MOBILE
50% 50%
mobile Workstation
TráfegoWallmart
50% 50%
mobile Workstation
TráfegoWalgreens
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LUXO FUNCIONAL
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LUXO FUNCIONAL
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LUXO FUNCIONAL
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
PAGAMENTO
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
PAGAMENTO
Applepay
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
PAGAMENTO
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
PERSONALIZAÇÃO
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
AltaConcorrência
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
Personalização
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
BIGDATA
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
• 71% dos consumidores concordam que a personalização torna mais fácil de encontrar os produtos que deseja comprar
• 74% ficam frustrados com sites quando conteúdo / ofertas / promoções / anúncios / etc não tem nada a ver com os seus interesses
• 57% são coniventes com o fornecimento de informações pessoais em um site, desde que seja para seu benefício e sendo usado em responsável maneiras
• 56% dos compradores em linha são mais propensos a voltar a um site que recomenda produtos
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
Importânciadapersonalizaçãoporcanal
80% 69% 53% 49% 45%
E-mail Web Mobile Pdv Social
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
ENTREGARX
PEGAR
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.comprar online para pegar na loja!
4% 64%
2013 2014
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
PORQUESEM TAXAS DE ENTREGA
CONVENIENTE
RÁPIDO
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
MULTICANAL
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
?
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
E-COMMERCE
Ter um site ResponsivoAtualizar o siteOlhar o AnalyticsE-commerce
![Page 173: Palestra pós nrf na prática com fred rocha](https://reader038.vdocuments.pub/reader038/viewer/2022110122/55a5e52a1a28ab2d368b4876/html5/thumbnails/173.jpg)
Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
REDES SOCIAISREDUZA O FOCOACHE O SEU PÚBLICOPARE DE POR PRODUTOCUIDADO COM AS PROMO
SE NÃO TEM BOMCONTEÚDO VÁ COMCALMA
IMPULSIONE
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
LOJAS
VITRINECONVERSÃOATENDIMENTO
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
Ainternetdascoisas
![Page 176: Palestra pós nrf na prática com fred rocha](https://reader038.vdocuments.pub/reader038/viewer/2022110122/55a5e52a1a28ab2d368b4876/html5/thumbnails/176.jpg)
Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
onlineofflinetantofaz
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
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Preço é tudo quando não se oferece nada!Fred Rocha
Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
Fred Rocha31 9339 7616 [email protected]
Obrigado