Download - Partizaninis Marketingas
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Partizaninis marketingas
Pristato seminarą:
ir
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• Partizaninio marketingo tėvas Jay Conrad Levinson
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• Netradicinių pardavimo metodų sistema.
• Energija ir fantazija vietoje didelio biudžeto!
• Netikėtumo efektas
• Netradicinės vietos
• “Šurmulio efektas”
• “Viruso efektas”
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Partizaninio marketingo formulėNetradiciniai pardavimo metodai
+ Energija ir fantazija
+ Netikėtumo efektas ir netradicinė reklama
= Šurmulys (+/-) Viruso efektas
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Kam skirtas partizaninis marketingas?
• Smulkus verslas• Vidutinis verslas• Stambus verslas
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• Pardavimai vs Pelnas
Klasikinis marketingas vs Partizaninis marketingas
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• Diversifikacija vs Nuoseklumą
Klasikinis marketingas vs Partizaninis marketingas
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• Daugiau klientų vs Daugiau sandorių
Klasikinis marketingas vs Partizaninis marketingas
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• Konkurentai vs Partneriai
Klasikinis marketingas vs Partizaninis marketingas
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• Brukimas vs Sutikimas
Klasikinis marketingas vs Partizaninis marketingas
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• Programa “MAX” vs Programa “AIM”
Klasikinis marketingas vs Partizaninis marketingas
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• “Mano” vs “Tau”
Klasikinis marketingas vs Partizaninis marketingas
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Sėkmės istorijos
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• 31 vieta pasaulyje.• Daugiau vartoja
moterys nei vyrai.• Sukurta strategija
prekinio ženklo vystymui.
• Pirmieji metai – vis dar 31 vieta.
• 2009 – Marllboro yra prekinis ženklas nr.1 pasaulyje.
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Partizaninio marketingo “ginklai”
• Marketingo planas (7 punktai)1. Vartotojo problemos sprendimas2. Konkurenciniai privalumai. Nauda3. Jūsų tikslinė rinka4. Planuojamos naudoti marketingo priemonės5. Jūsų niša ir pozicija6. Jūsų verslo tapatybė7. Marketingo biudžetas
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Partizaninio marketingo “ginklai”
• Marketingo kalendorius;1. Marketingo veiksmų sąrašas2. Priemonių efektyvumo statistika3. Veiksmingiausių priemonių optimizavimas
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Partizaninio marketingo “ginklai”
• Marketingo planas;• Marketingo kalendorius;• Vizitinė kortelė;• Nemokami skelbimai;
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Norėdami gauti pdf failą su 200 partizaninio marketingo “ginklų” sąrašą - rašykite
adresu: [email protected], Tema: 200
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Partizaninis marketingas reklamoje
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Partizaninio marketingo tendencijos
• Internetas• Socialiniai tinklai• Virusinis
marketingas
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