Download - Passive Recruiting Strategy
Recruiting SolutionsRecruiting Solutions
Passive Recruiting Strategy2012 LinkedIn Solution
Jaeho Jang ( 장재호 ) Korea Account Director Talent Solutions
Recruiting Solutions
Context
Platform Connections 사용 목적
소셜네트워킹 서비스
친구 & 가족가족과 친구 간의 연락 , 정보 수집과 취미 생활 ,
회사제품 ( 서비스 ) 통보
소셜 네트워킹 & 마이크로
블로그 서비스팬 & 팔로워
사적인 정보 공유 , 사적인 의견교환 ,
비즈니스 정보 공유 비즈니스 의견교환
비즈니스 전문 네트워크
비즈니스 인맥 & 동료
구직 & 채용 , 비즈니스 인맥 확장 ,
전문성 있는 정보 공유 , 회사 제품 ( 서비스 ) 공유
Facebook VS Twitter VS LinkedIn
Recruiting Solutions
Mission:Connect the world’s professionals to make them more productive and successful
Recruiting Solutions
The world’s largest professional network
2004 2005 2006 2007 2008 2009 2010 2011
2 48
17
32
55
90
100+
LinkedIn Members (Millions)
175M+5M+
New Members / month
AllOf the Fortune 500
represented in our members
420,861members (as of 9/26/2012)
Republic of Korea
Asia Pacific 30M+ Indonesia 1.5M+Singapore 870K+Malaysia 1M+Thailand 435K+Vietnam 435K+Philippines 1.3M+New Zealand 670K+Hong Kong 550K+Japan 684K+
Recruiting Solutions
Passive and active candidates require different approaches
Active CandidatesWork on their job search- Search job boards- Seek out many opportunities
Passive CandidatesWork on doing their jobs better- Develop networks- Only listen to the right
opportunities
Talent Pool
( 적극적 구직자 )
( 수동적 후보자 )
Recruiting Solutions
Hire the best candidates, not just the actives
Passive>80
%
175M+
Active<20
%
members
Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group
80
Recruiting Solutions
JobsRecruitment Agencies
Only Active
Job-seekers Expensive
Agency Fees
Recruiting Solutions
Reach the best candidates, not just the actives
Push relevant jobs out to them
Source and contact them
directly
Engage them with your brand
Active
Passive
Recruiting SolutionsRecruiting Solutions
Passive Recruiting Strategy On LinkedIn
Build your brand foundation by giving your audience a destination to learn about your employees &
company culture
Career Page
Social Recruiting Strategy on LinkedIn
Jobs Network LinkedIn Recruiter
Now that your audience is warmed up and aware, advertise all your job
opportunities
Reach out to the most qualified, passive &
active talent for your team while organizing &
collaborating
“Your social media recruitment strategy should be about identifying the addressable market of potential talent and finding a way to connect with them directly. “
Posted on July 10, 2011 on OnlineMarketingAdvisor.net
Recruiting Solutions
Join the team that is transforming the future.We are passionate about what we do.
10
Companies Home | Your Company
Jobs at
Ariel Hsiao
8,593
Amazon
ABOUT Watch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers.
Plus, we’re really excited to show off our newly remodeled office space!
Check out the links below for more about us:
Our Career Site ►
Your Company followers
Your Company
Your Company
VP Business
Todd LoganVP of Finance
Emily MeinhardtAccount Executive
Hillary CarrollManager of Operations
VP Business
VP Business
VP Business
Director of Accounting
Director of Accounting
Senior VP Business
Senior VP Business
Note: company page viewers reflect unique members visiting your company page
Careers
개인화된 콘텐츠와 강력한 고용주 브랜드로 인재 사로잡기
Build a larger ‘Following’
Career Page 를 보는 회원의 LinkedIn 프로필에 따라 다른 내용의 페이지를 표시합니다 .
귀사에 대한 동영상이나 배너 등을 게시하여 귀사를 다른 회사와 차별화
귀사를 팔로우하고 있는 회원의 목록을 확인하실 수 있으며 , 그들에게 채용 정보와 회사 행사 등에 관련된 자동 업데이트를 보내실 수 있습니다
Drive passive candidates to apply
LinkedIn Career Pagespassive candidates research Your Company here to learn about your employees & company culture before deciding to apply or not. Put your best foot forward to hire the best of them.
Recruiting Solutions
Audience: IT Audience: Engineer
Custom Banner
Custom Message
Relevant Jobs
Customize your LinkedIn Career Page: Tailor your message to each target audience
Confidential
Recruiting SolutionsRecruiting Solutions 12Confidential
LinkedIn Job Slots Now that your audience is warmed up and aware, advertise all your job opportunities at Your Company
• Flexibility of Job Slots (rotate postings in your slots)• Rather than purchase 30 day postings, you can purchase year long job slots which allow you to change
description and location at any time• We reveal the best matches (up to 50)• Over 50% of job applicants on LinkedIn come from recommended jobs – not searched• Analytics to see the effectiveness of your postings
CareerBuilder
Monster
TheLadders
CraigslistDice
Y! HotJobs
Other
48%
13%10% 10%
7%2%
10%
Recruiters and hiring managers rated LinkedIn as the top source of quality applicants at
over 3x the rate of the job boards
Recruiting SolutionsRecruiting Solutions 13Confidential
LinkedIn Recruiter Reach out to the most qualified, passive & active talent for your team while organizing & collaborating
• 175M+ 명의 우수 인재의 전체 성명과 프로필 정보를 확인
• 보다 신속하게 최고의 인재를 찾아드립니다
• 헤드 헌터와 제 3 자 기관을 사용하는 필요성 /의존도 낮춤 , 이에 Reduce cost-per-hire and time-to-fill
Recruiting Solutions 14
Recruiting Solutions
ROI– Your LI Relationship Manager will Measure it:
15
Recruiting Solutions 16
12K + Clients: