Download - Portfolio-Linn Behrendt-Medtronic Driver
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Medtronic DriverCorporate Design | Awareness campaign | DMsMedtronic’s Driver stent was considered as the “gold standard” but needed a fresh image. The developed identity and campaign compares Driver to everyday objects such as a paperclip. Each object is simple yet powerful, each one a great masterpiece just like Driver.
Packaging for give-away
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© B
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Banner
Leporello fl yer ‘5 simple facts about a great masterpiece’
Just another winning design
Stet
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…and we’re not done yet
How do you know you have a winning design?With nearly 2 000 000 drivers there’s really no mystery, it’s all down to the modular design.
Nearly2 000 000 driversand we keep on driving
Just another winning design…
Just another winning design
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MED28339_Driver_advert_A4.indd 1 19-11-2008 09:58:23
Advertisement
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Butt
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s Val
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ca. 2
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0 BC
Slid
e-on
pap
er c
lip,
inve
nted
by
Will
iam
Mid
dleb
rook
, 189
0
Just another winning design
MED28339_bookmarker_WT2.indd 1 24-10-2008 09:38:42
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Nearly2 000 000 driversand we keep on driving
MED28339_bookmarker_WT2.indd 2 24-10-2008 09:39:00
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Medtronic DriverCorporate Design | Awareness campaign | DMs