Download - Ppt final tugas Studi Kelayakan Bisnis (SKB)
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BENEDICT 2010120224
R.RR MEGITTA 2011120001
FIRNANDA DRYANA 2011120266
YVONNE JOHANNA 2012120048
WILLIAM SUMARLI 2012120079
ROSIANE WIDJAYA 2012120146
KYU
STUDI KELAYAKAN BISNIS
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VISIONBeautify the wooden laser engraving creation
MISIONWe craft the wood with patience and
profesionalism
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BUSINESS IDEA
PRODUK: ❶ Grafir kayu binder ❷ Hiasan dinding grafir kayu
UNIQUENESS : ❶Art & Culture ❷Customer experience (+ Workshop)
BIDANG INDUSTRI : Wood Engraving
JENIS KAYU: Mahoni
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PRODUCTS
KYU
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PRODUCTSKYU
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Why wood engraving?
Understanding the demand
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Keunikan produk berbahan dasar kayu
Bernilai seni tinggi
Demand atas produk yang menggabungkan art dengan culture
Peluang bisnis
1
2
3
4
Why wood engraving?
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Market Analysis KYU
Melihat
banyak
kompetitor
melalui
Google Search
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Understanding the competition (using 5 Forces)
❶SubstitusiTinggi, contoh barang subtitusi: ukisan, figura foto, evernote, tablet, buku tulis
❷New EntrantsRendah, karena penjual binder kayu sedikit Tinggi, karena penjual hiasan kayu banyak
❸Ancaman PesaingRendah, karena modal untuk memasuki industri tinggi
❹Bargaining power of(Supplier) Tinggi karena supplier bahan baku sedikit ❺Bargaining power of (Konsumen)Rendah karena harga produk kami fixed price
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Kenapa Kayu Mahoni?
Competitive Advantage
Mudah dipotong, serat menarik
Dapat dipaku dengan mudah&kokohBisa di finishing&plitur agar menarik
Tahan lama yang akan mencegah kerusakanKayu seperti retak atau terbelah
Tahan terhadap hama kayu
Tahan terhadap noda& kerusakan air
Particle Board
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Industrial Value Chain
KYU
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Product Life CycleTahap pertumbuhan (growth)
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Competitive Advantage
Hiasan kayu digrafir menggunakan mesin (otomatisasi) sehingga kualitas produk terjaga.Produk berkualitas dan tahan rayap
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KYU
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Operational
Strategy• Jam operasional: 08:00-13:00 dan 14:00-18:00
• Lokasi: Jalan Braga• Capacity planning: 100 binder kayu dan 50
pajangan kayu / bulan• Max stockout sblm produksi lagi: 50 binder kayu
dan 25 pajangan kayu• Peak season: weekend dan hari libur karena
banyak wisatawan • Low season: weekday
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LOKASI
• Kami membeli ruko karena : ❶ memproduksi kayu, menggrafir ❷ memperlihatkan workshop ❸ sulit apabila pabrik dipindahkan
• Jalan Braga merupakan salah 1 tempat wisata yang ramai dikunjungi oleh turis domestik maupun asing
• Walaupun terdapat beberapakompetitor hiasan kayu, namun jumlah pengunjung yang tinggi menguntungkan.
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Quality Management• Conformance
• Durability
• Features
• Aesthetics
• Perceived quality
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Quality Control
❶ QC Bahan Baku
❷ QC Bahan Setengah Jadi
❸ QC Bahan Jadi
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Blueprint KYU
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MESIN UNTUK MEMPROSES
KAYU:
3 circular saw/ gergaji2 gerinda
1 alat penghamplas
Harga : Rp 414.000 H&L HL9035 Sander
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Red sail Laser Cutting MachineHarga $14,190 → Rp 286.865.040Suitable for cutting Wood, Plastic, Paper, AcrylicAir Assisted, Water Cooling System
SPECIFICATIONSBed Size: 900 x 1200mm Resolution: 2500DPIControl System: 32Bit Image : PLT, DXF, BMP, AI, DSTIncludes PC Interface, USB + USB 2.0 Power: 220-240V/50-60HzOverall Machine size: 1800 x 1360 x 1070mm Gross Weight: 480kg
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Ukuran galeri: 2,7 m x 9 m Kapasitas galeri: = 68 orangAsumsi jumlah orang datang 50% = 34 orangAsumsi pengeluaran/orang = 259k, 499k, 1.490k
❶ Omzet binder 8 jam x 34 orang x Rp 259.000 X 365 hari= Rp. 25.079.488.000 ❷ Omzet hiasan besar 8 jam x 34 orang x Rp 499.000 X 365 hari= Rp 49.540.720.000 ❸ Omzet hiasan kecil8 jam x 34 orang x Rp 1.490.000 X 365 hari= Rp 144.279.680.000
PERKIRAAN OMZET
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Product Market
Structure
MESIN LASER
HIASAN DINDING GRAFIR
MANUAL
PENGGARISBINDER BOLPOINPENSIL KOTAK PENSIL
ALAT TULIS
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Asumsi untuk tahun 2015-2017K♠yu akan didirikan di Jl. Braga Bandung dan akan menjangkau seluruh penduduk kota Bandung. Target pembelinya adalah para penduduk Bandung dan para pembeli dari internet.
MARKET ANALYSIS
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MARKET ANALYSIS
Rasio antara masyarakat yang akan membeli produk K♠yu ini dan market potential-nya untuk 3 tahun ke depan adalah
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Proyeksi biaya keseluruhan K♠yu perbulanMARKET ANALYSIS
Dari = 749,333,333*Asumsi harga dinaikan 10% per tahun
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MARKET ANALYSIS
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PRODUCTION1 Production manager1 Bagian quality control + packaging2 Designer+ Machine Operator 1 Warehouse Supervisor2 Wood Worker
STORE1 Cashier + Finance Manager1 Website Operator1 Marketing Manager1 Courier 1 Office Boy2 Security
HUMAN RESOURCE
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MARKETING
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Social Media
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