Guess the Cereal?
Cap’n CrunchFruit Loops Honey Smacks
Guess the Cereal?
Cocoa PuffsLucky Charms Honey Smacks
Guess the Cereal?
Frosted FlakesHoney NutCheerios Trix
Guess the Cereal?
Count ChoculaCinnamon ToastCrunch
Rice Krispies
“Breakfast of Champions”“Like a Good Neighbor”“Melts in Your Mouth, not…”“They’re Grrrreat!”
Why do we know these slogans
so well?
We are bombarded with marketing messages everyday.Over 5,000 per day.
Consumer Society(Market Economy)
Consumer Societies are driven to attain purchasing power to buy goods & services.
Marketing is a big deal in
consumer societies.
Marketing StrategyTo Satisfy Consumer Needs and Wants
Let Mikey try it!
Give Them What They Want
The fundamentals of marketing
Marketing is…• Satisfying customer
needs & wants through:Designing PromotingSellingDistributing
• A Product or Service
Marketing Mix is a Strategy
Target MarketPriceProductPlacePromotion
Target Market
A specific group of consumers at which a company aims its products and services
Price
Value?Location?How much does customer care about price?Competition?
ProductWhat to make?When to make it?Level of quality?How many?How to package and label?
PlaceWhere sold?What kind of store?Distribution?Salespeople?Competition?
PromotionWhere Promote?How Promote?Radio? TV?Billboards?Social media?When?Competition?
Product Price
Promotion
Place
•Sweet & crunchy
•Whole grain•Healthy, delicious Excellent source
of B-vitaminsBright packaging, different size boxes•TV Commercials
•Coupons•Sweepstakes•Offers•Recipes•Nutritional Info
•Homemakers are cost conscious
•Looking for value
•Very competitive
•Convenience storesmore expensive
•Retail stores•Supermarkets•Entire aisles•Marketing battlefieldFriendly, helpfulsalespeople
Marketing Mix Graphic Organizer