Precog Digital’s Por/olio 50+ Thoughtleader Presenta8ons
& Keynote Topics
We Accelerate Your Digital Maturity
Our Lead Thoughtleaders/Speakers:
Sean MoffiE Global Guide to Your Future
@seanmoffiE
Eric Weaver Veteran Brand Innovator
@weave
Our Promise: We provide one of the leading global sources of inspira1on, educa1on and prac1cal applica1on to your organiza3on’s biggest current problems,
shi;ing threats and most interes3ng future opportuni3es & areas of value crea3on ... live
and in-‐person.
WHAT WE FOCUS ON IN OUR DAY JOBS:
Transform your Digital Now. Accelerate your Digital Future.
Check us our at www..precog.digital
Seven common client needs:
#1 EARLY WARNING RADAR: “Big cultural/behavioral shiFs in the marketplace” #2 DISRUPTION ALERT: “The potenPal future marketplace/new economy” #3 PRAGMATIC HELP “Reality check on how digital operaPons work” #4 OUTSIDE PERSPECTIVE “External evaluaPon/validaPon on your company”
Seven common client needs (CONT.):
#5 RELEVANT VALUE “CompePPve advantage due to threat/opportunity” #6 CUSTOMER EXPERIENCE “The voice of the customer needs to be embraced” #7 MOBILIZING OPINION “Need to sway a skepPcal audience to change”
Five Precog Digital presenta8on traits we always deliver on: • Customized Format/Content to your Audience
• Credible, Hands-‐on Experience
• Energe@c & Empathe@c Performance
• Prac@cal Advice & Valuable Takeaways
• Fresh & Up-‐to-‐date Insights
Our Precog Digital Presenta8on Topic Por/olio:
4 Topics Areas, 12 Sub-‐Topic Areas, 50+ Presenta8on Titles
A. “Futureproofing and Disrup@on” Presenta@ons & Workshops
-‐ Looking at Your Next New Market Entries, Pivots & Futures: q Emerging Trends q New Business Models & Strategies q Startups, Entrepreneurship & Incubators
#1 The World is Faster & Blurrier – Driving Change for a Very Fast Future
#2 Futureproofing Your Brand – What’s Foreseeable Forces are Heading Your Way &
30 Effective Ways to Combat Them
#3
#4 Mining The Future of “Your“ Industry : Picturing Your Business 3 Years From Now
#5 Reinvention: New Business Models and Strategies to Reframe
Your Business
#6 15 Platforms – Learnings from the Most Successful
Internet & Technology Business Models
The 2016 Edi3on
#7 Creative Disruption – How Game-Changing Innovation Will Happen BY You
or TO You
#8
#9 Innovating the Innovators: How to Build a Sustainable Innovation Ecosystem
as Incubators, Accelerators and Ventures
#10 Bootstrap Branding – Success for Entrepreneurs in the Connected Age
#11 The Crowd Unicorns – How the Best Startups Got Crowdfunded
B. “Connec@ng with Customers, Ci@zens and Stakeholders” Presenta@ons and Workshops -‐ Crea@ve World Class Engagement & Experiences: q Marke@ng & Brand Engagement q Customer Experience & Insights q Branded Content & Social Business
#12 THE ENGAGED BRAND: Branding in the Era of the Empowered Consumer
#13 The Brand Periodic Table – The Future of Brands, Marketing and Digital
“Here Comes the Crowd Economy”
#14 Wikibrands:
The 12 Key Wikibrand Factors to Reinventing
Your Company in a Customer-Driven
Marketplace
#15 The New CMO– The 7 Evolving Roles of Your
Key Customer-Facing Executive
#16 Measuring and Monitoring Conversations – The 10 Somewhat Immutable Laws of Measuring
Your Audience Involvement
#17
#18 Mapping Your Customer Experience: Auditing and Improving Your Customer’s Pleasure and
Pain Points
1
4
8 9 7 6
15 16 14
33 34 32
51 52 50
31
49
19 20 18 17
37 38 36 35
55 56 54 53
23 24 22 21
41 42 40 39
59 60 58 57
25
43
61
28 29 27 26
46 47 45 44
64 65
30
11 12 13
5
48
66 67 63 62
3
ExperienceEntertainmentCurationConnectionInnovationSpeedEfficiency
1.
2.
3.
4.
5.
6.
7.
FreedomCustomizationCollaborationAuthenticityValueGlobalization
8.
9.
10.
11.
12.
13.
78 79 82 83 84 81 80
96 97 100 101 102
10
99 98 87 88 86 103 92 90 89 95 93
69 70 68 73 74 72 71 77 76 75
91 94
Original graph crafted by Blinds.com
114 115 116 105 106 104 110 108 107 113 111 109 112
2
85
PERIODIC TABLE OF MARKETING ELEMENTS
114 115 116 105 106 104 110 108 107 113 111 109 112
#19 What Customers Want - The Ever-Changing Basket of Customer Expectations
#20 Engaging Your Influencers – Some of these people are not like the others…
#21 Generational Values and Breakdowns– How Your Generational Tribe Determines Your Beliefs,
Habits and Differences
#22 Extraordinary ecommerce – Connecting and Converting Online Purchasers
#23 Once Upon a Company Time … The Science and Art of Storytelling in a Digital Age
#24 Consumer Digital Behavior – Why We Do What We Do Online?
#25 Welcome to the Impact Age – - Understanding a More Personalized, Immersive,
Smarter, Sophisticated & Private Media World
“The 5 Core Drivers, 14 Megatrends and 122 Subtrends that are Driving Communication & Media Forward”
#26 The Joys & Perils of Unpaid Media - The 15 Ways to Generate Earned, Shared and
Owned Media …and 7 Big Caveats
#27
#28 If The Customer is King, Content is Queen: How to Deliver Inbound and Repeat Business
#29 The Professionals’ Guide to Social Media
- How to Navigate Social Networks, Customer Forums and Connected Content, even if you aren’t a Ninja
#30 The Future of Content: What’s Driving our Attention & Conversion Funnel in
the Future
#31 Your Social Efforts are Worth… $10,206,357
Metrics, Analytics and Returns in Social
#32
C. “Leading Winning Business” Presenta@ons and Workshops -‐ Pulling the Most Effec@ve Levers in Our Fast-‐Changing Economy: q Technology & New Media q Product & Service Innova@on Process
Improvement q Culture, Talent & Leadership
#33
#34 Digital Maturity– The 10 Essential Ingredients to Transforming Your
Business Through Technology
#35 The Digital Playground It’s a Lot Bigger Than You Thought
#37 The Short History of Modern Digital– What We Cared About 1985-2020
#38 Media Drivers – Top Meta and Microtrends in the Media Marketplace
#39 Tech Werks - Capitalizing on the True Promise of Technology in
Organizations
#40 Augmented & Virtual Reality– New Dimensions of Applications and Experiences
#41 The Internet of Things – How to Integrate and Connect in a Network-Sensing World
#42 Innovation Ideastorming: Identifying and Incubating the Best Ventures Inside
Your Company
#43 Launching for Success: Hitting Product & Service Innovation Doubles, Triple
and Home Runs
#44 Place-Based Innovation – Smarter Cities, Smarter Countries, Smarter Citizens
#45 The Changemakers– Intrapreneurs Working to Transform Business
From the Inside Out
#46 The Future of Work … How the Workplace Disrupts Itself into a
Much Different Future
#47 Personal & Employer Branding in the Snapchat Age
#48 The Social Organization: Thriving and Surviving as a Business in Social
Media
#49 The Digital Workout – How to Get Digitally Buff at 6 Hours or Week or Less
#50 Employee Engagement Pow– Getting the Most out of Your Talent in
the Age of Experience
#51 THE CHIEF DIGITAL OFFICER (CDO) THE NEW BUSINESS TRANSFORMATION LEADER
#52 Leadership 2020: Effective Leadership and Reputation Mgmt. in
Change & Transformation
D. “Hot Passion Topics” Presenta@ons and Workshops: -‐ Things We Just Can't Stop Thinking About q The Crowd, On-‐Demand and Sharing
Economy q Digital Innova@on & Transforming Beaer
Worlds q The Future of Sports & Technology
#53
#54
#55 Here Comes the Crowd Economy:
New Business Model Threats and Disruptive Opportunities
#56 Wiki Causes – The Best Engagement & Technology Practices
of the Most Loved Causes
#57 Digiball: How Technology is Transforming the Sports we
Watch, Fan, Follow and Play
#58 Wiki Sports – The Best Engagement & Technology Practices
of the Most Loved Active & Sports Brands
Some of the brands we’ve performed with and transformed for
Get Connected to Precog Digital and Sean MoffiE & Eric Weaver
www.Precog.digital @PrecogDigital
For all presenta8on and workshop enquiries, please contact: Brandie McCallum at (914) 621-‐6854 [email protected]
