Download - Presentation Supo
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Presentatie interactieve communicatie
Chapter 5: E-tools
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• Interactive digital TV • Digital Radio • Mobile devices • Interactive self-service kiosks • Convergence • Integrated campaigns
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E-tools are important!
• Meer mensen gebruiken e-tools • Belangrijk voor marketeers
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Interactive digital TV
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KLASSIEKE RECLAME VERDWIJNT!!
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Digital radio
Digitale radio & webradio
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SERVE: extra info via buttons
SPEAK: dialoog met luisteraar
SIZZLE: brand-builder
SELL: koopknop
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Lagere geloofwaardigheid
Hoe meer luisteraars hoe meer streaming
kost
Versnippering door vele zenders vereist meer mediaplanning
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Webradio
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Mobile devices
Bluejacking
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Mobile applications
• Parkeermeter • WAP • Voting • Quizzes • Games • Ect.…
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Interactive self-service kiosks
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SERVE: Info geven
SPEAK: dialoog
SIZZLE: ondersteuning merkimago
SELL: verkoop producten en diensten ondersteunen
SAVE: minder personeelskosten
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Vandalisme
Regelmatige update van
software
Duur qua ontwerp en installatie
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Convergence
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Convergence at home
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Integrated campaigns
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Zijn er nog vragen