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INTRODUCTION
Strategic
Analysis
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Strategic Analysis
It is the investigation of the objective factorsbeing considered in the process of strategicchoice .Questions such as which industries to
enter and which industries to leave , whichbusinesses to create/acquire , which productand market to retain / grow /divest face thestrategists of organizations during strategic
analysis.
Strategic analysis is meant to answer thesequestions below.
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Types of strategic Analysis
1. Corporate Level strategic analysis
2. Business level Strategic Analysis
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Corporate level Strategic Analysis
1. This analysis focuses on techniques foranalyzing businesses under the corporateumbrella .
2. Corporate level strategic analysis treats acorporate entity as constituting a portfolio of
businesses under a corporate umbrella. Theanalysis focuses on the question of what acorporate entity should do regarding theseveral businesses in its portfolio.
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It is relevant to the case of a diversified
corporation having several businesses .
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Business level Strategic Analysis
1. This analysis focuses on individual businesses
under the corporate umbrella from the perspective
of the industry to which each of those businesses
belong and on the unique competitive situations
they face in their respective industries. For
companies that are singlebusiness entities , a
business level strategic analysis is sufficient.
2. The central theme in business level strategic
analysis is competition .
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3.The arena for analysis is there fore, the
markets and industries where the organization
compete
4.The analysis here focuses on the question of
what means should the organization adopt
with regard to the business that it does .
These means are the Strategic alternative of
cost leader ship , differentiation and focus
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Major Corporate-level & Business
level Strategic Analysis Techniques.1.Corporate Portfolio Analysis
It is a set of techniques that help strategists in
taking strategic decision with regard toindividual products or businesses in a firms
portfolio .
It is primarily use for competitive analysis and
strategic planning in multi product and multi
business firms .
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2. SWOT Analysis
Every organization is a part of an industry
Apart from the external forces that arepresent in the industry and in the competitors
analysis it is use full to look inward and
perform a SWOT analysis .
It is brought together at this stage to explore
the feasible strategic alternatives.
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3. Experience curve analysis
Experience curve analysis is used to explainthe phenomena of how certain types ofbusiness strategies could benefit from itsapplications ,manly in the area of costreduction .
It results from a variety of factors such aslearning effects , economies of scale , productredesign and technological improvements inproduction.
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4. Life cycle analysis
Life cycle analysis is meant to consider the
businesses at the various stages of growth and
tailor strategies accordingly.
Life cycle is a conceptual model that suggests that
products, markets ,businesses and industries
involve through sequential stages of introduction,growth , maturity and decline the main
advantage of this concept is that it can be used to
diagnose a portfolio of products ..
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(or markets , businesses or industries ) in order
to establish the stage at which each of them
exists.
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5. Industry analysis
The industry analysis is based on the Porters five
forces model consisting of five competitiveforcesthreats of new entrants ,rivalry among
competitors ,bargaining power of suppliers
,bargaining power of buyers and threat of
substitute productsthat determine theintensity of industry competition and
profitability.
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6. Strategic Group analysis
Strategic groups are clusters of competitors thatshare similar strategies and there fore,compete more directly with one another thenwith other firms in the same industry.
Strategic group analysis serve the purpose of
identifying the strategic groups and thenanalyzing the industry from the view point ofthe differences in the business strategicemployed.
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7. Competitor Analysis
Competitor analysis focuses on each companywith which a firm competes directly .
Competitor analysis deals with the actions andreactions of individual firms within anindustry or strategic group .
It is important for oligopolistic industries wherethere are a few powerful competitors and eachneeds to keep track of the strategic moves ofthe others.
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8. Contingencies strategies
Contingencies Strategies are formulated to takeinto account unforeseen events occurring
during the strategy implementation ,owing to
which ,mid course corrections might have to
be made .
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Strategic Plan
A strategic plan is a document which providesinformation regarding the different elements
of strategic management and the manner in
which an organization and its strategist
propose to put the strategies into action.
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Thank You
By Tousef Ali10-MBA17
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