RED  OCEAN  

BLUE  OCEAN  

Present  (“As  Is”)  

Where  currently  are  you?   Where  must  you  go?  

Future  (“To  Be”)  

How  should  you  get  there?  

q  Core  Purpose/Mission  q  Vision  q  Core  Values  q  Goal:  Successful  Life  q  ObjecFves/“Jobs”            (Physical/Intellectual/                Emo=onal/Spiritual)  

President  Obama’s  1-­‐Page  APEX  Lean  Adap/ve  Planning  &  Execu/on  (APEX)  for  Projects  Under  Great  Uncertainty  

Business  Model  Resources/  Value  Factors  &  ProposiFon  q  S:  Strengths  (1-­‐10)  q  W:  Weaknesses  (1-­‐10)  q  O:  OpportuniFes  (1-­‐10)  q  T:  Threats  (1-­‐10)  

q  R.O.D.  Strategy/TacFcs/Targets  -­‐  Minimize  Weaknesses/Threats/                  Pain/Risks/Disadvantages  -­‐  Maximize  Strengths/OpportuniFes/

Delight/Rewards/Advantages  -­‐  Rapidly  Experiment  &  Learn  (4  Heuris=cs):  •  OODA:  Observe  SWOT;  Orient;  Decide;  Act  •  BML:  Build-­‐Measure-­‐Learn  Loop  •  ARONP:  Ac=on;  Risk  Minimiza=on;  

Opportunity  Maximiza=on;  Networking;  Pilo=ng  

•  ERIC  (R.O.D.  DisrupFon):  Eliminate;  Reduce;  Increase;  Create  

q  Reality/Facts              (External  &  Internal)