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Prof Dr Christoph WegmannProf Dr Helmut Laberenz
Food Marketing and Ethics
Utrecht November 3rd 2011
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Hochschule für Angewandte Wissenschaften HamburgFakultät Life Sciences
Prof. Dr. Christoph Wegmann
Food companies face several ethical challenges all along the value chain
http://www.melaoueh.de/wp-content/uploads/2011/09/hunger.jpg http://www.gutefrage.net/; http://www.planet-wissen.de; http://www.suite101.de/view_image.cfm/324680 ; http://www.merkur-online.de/nachrichten/deutschland/fotostrecke-achtung-mogelpackung-397235.html; http://www.theurbn.com/2011/08/food-vs-sprawl-diary-the-tale-of-a-footprint/ ; http://www.littlewhitefeather.co.uk/2011/04/day-8-detox-diary-countdown/
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Hochschule für Angewandte Wissenschaften HamburgFakultät Life Sciences
Prof. Dr. Christoph Wegmann
…and thus engage in ethical communication and marketing…
http://ambalaj.files.wordpress.com/2008/10/choco-c; http://performancenotes.pepsicoblogs.com/2010/08/tracking-pepsicos-sustainability-achievements/ arbon-footprint.jpg
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Hochschule für Angewandte Wissenschaften HamburgFakultät Life Sciences
Prof. Dr. Christoph Wegmann
…but – how to best communicate ethical topics?
The research so far…
student project 2010/2011
numerous bachlor and master thesis
EU project starting next week
consumer perspective use of seals media analysis
The idea: Investigate impact success factors cross cultural comparison cross industry analysis ?