Download - Promo campaign evaluation
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Promo campaign evaluation(by newies)Fall RCTM 2012
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Number of respondents
• Brno 29/31
• České Budějovice 9/9
• ČZU Praha 19/33
• Hradec Králové 13/15
• Karviná 15/23
• Olomouc 18/20
• Ostrava 11/23
• Plzeň 14/17
• Praha 33/48
• Zlín 22/29
• Altogether 183/248
* 248 = current # of newies in Oct
31
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BRNO29/31 = 94%
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BRNO
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BRNO
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BRNO
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BRNO
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BRNOWhat changes of promo campaign / materials would you suggest?
• More promo materials,
especially at ESF MU!!!
(mentioned many many
times)
• Concrete information
about what members do
• „new cool idea“
• More „live“ promotion
• Be more visible at VUT –
nobody knows about @ there
• Focus on media partnerships
• More presentations at schools
• No changes, I liked it ;)
• Original answers in czech / slovak:
https://docs.google.com/a/aiesec.cz/
spreadsheet/ccc?
key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGx
DNURodkV0ZUE#gid=1
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ČESKÉ BUDĚJOVICE9/9 = 100%
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ČESKÉ BUDĚJOVICE
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ČESKÉ BUDĚJOVICE
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ČESKÉ BUDĚJOVICE
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ČESKÉ BUDĚJOVICELeaflets and posters were visible and well
placed
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ČESKÉ BUDĚJOVICEWhat changes of promo campaign / materials would you suggest?
• Be more visible – notice boards at better places, use more promo materials (also in dormitories and student cafeteria), do more roadshows,…
• Deliver not only the information, but also fun• No changes, I liked it• THUMBS UP ;) (2x)
• Original answers in czech / slovak: https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=2
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ČZU PRAHA19/33 = 58%
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ČZU PRAHA
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ČZU PRAHA
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ČZU PRAHA
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ČZU PRAHA
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ČZU PRAHAWhat changes of promo campaign / materials would you suggest?
• Be more visible!!!• Posters and leaflets at better places in the campus• More noticeable posters• Use more „natural „ photos for the promo materials• Have an @ stand• Improve messages on the posters (some things
repeated many times
• Original answers in czech / slovak: https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?
key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=3
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HRADEC KRÁLOVÉ
13/15 = 87%
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HRADEC KRÁLOVÉ
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HRADEC KRÁLOVÉ
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HRADEC KRÁLOVÉ
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HRADEC KRÁLOVÉ
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HRADEC KRÁLOVÉWhat changes of promo campaign / materials would you suggest?
• Involve more „old“ @ members + sharing how they exercised their experience in their jobs
• Bring leaflets to class pres. • Longer class presentations
+ explain there what members concretely do (not just general info about @)
• Add more information• Broaden the promo
campaign
• Promote the name of @ more in the campaign itself
• Emphasize the DDL for sending the AF
• Choose concrete motif which would be associated with @ (apple = Career Days)
• Original answers in czech / slovak:
https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=4
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KARVINÁ15/23 = 65%
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KARVINÁ
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KARVINÁ
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KARVINÁ
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KARVINÁ
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KARVINÁWhat changes of promo campaign / materials would you suggest?
• Promo materials at more
visible and various places
• Use bolder (odvážnější)
design
• More promotion at
Prvákoviny
• Promotion at university
web and facebook
Something for our ego ;)• The promotion was
irresistible =)• No changes, it was perfect
the way it was• No changes, it was great /
super / I liked it
Original answers in czech / slovak:
https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=5
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OLOMOUC18/20 = 90%
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OLOMOUC
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OLOMOUC
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OLOMOUC
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OLOMOUC
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OLOMOUCWhat changes of promo campaign / materials would you suggest?
• Promo materials at more visible places, bigger posters, special @ notice boars
• Less aggressive campaign• Cooperation with UNI in terms
of promotion @ at university events and promo materials for potential new students
• Presentation at events organized by city
• More videos • Stories of successful people
who were in @
• More colorful and vivid promo materials
• Info at web pages more clear, easier for orientation
• Posters with clear message what is the membership about
• Better description of what @ is• Use spots – bigger infuence
then leaflets
Original answers in czech / slovak:• https://docs.google.com/a/aiesec.cz/
spreadsheet/ccc?key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=6
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OSTRAVA11/23 = 48%
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OSTRAVA
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OSTRAVA
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OSTRAVA
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OSTRAVA
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OSTRAVAWhat changes of promo campaign / materials would you suggest?
• Bigger contact with students
(talk to them at corridors, …)
• Better graphics and messages
on leaflets
• More events as „Jak přežít
prvák“
• Do class presentations
• Some posters too formal
• More noticeable design,
bigger and more colorful
posters
• More information on posters
and leaflets
• Quantity
Original answers in czech/slovak:
https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=7
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PLZEŇ14/17 = 82%
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PLZEŇ
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PLZEŇ
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PLZEŇ
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PLZEŇ
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PLZEŇWhat changes of promo campaign / materials would you suggest?
• Get promo materials closer to the target group
• Organize bigger promo events to draw attention
• Have promo materials at other places then just in the university buildings
• Deliver more clear message about what @ does during the class presentations
• Campaign was „amazingly non-aggressive“ =)
• Campaign was really well-done ;)
Original answers in czech / slovak:
https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=8
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PRAHA33/48 = 69%
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PRAHA
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PRAHA
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PRAHA
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PRAHA
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PRAHAWhat changes of promo campaign / materials would you suggest?
• More videos (esp. with internationals)
• Be more visible• Stronger physical promo• More massive promotion• Promo materials which
say more about @• Stronger promo on FB
before DDL• More colorful and brighter
promo materials
• Unity of promo materials (so everybody can match the poster / leaflet with @)
• Bigger leaflets • No changes – good idea,
well-realized ;)
Original answers in czech / slovak:
https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=9
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ZLÍN22/29 = 76%
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ZLÍN
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ZLÍN
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ZLÍN
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ZLÍN
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ZLÍNWhat changes of promo campaign / materials would you suggest?
• Promo campaign more visible at FMK
• Graphic and design of higher quality
• More information at leaflets• Promotion at high schools• More promotion and promo
materials• Direct contact with students• Information about what @
does
• More versions of promo materials
• Something more crazy =)• Posters were too
profesional• More interesting class
presentations
Original answers in czech / slovak:
https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=10
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CZECH REPUBLIC183/248 = 74%
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LCs Participation
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CZECH REPUBLIC
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CZECH REPUBLIC
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CZECH REPUBLIC
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CZECH REPUBLIC
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Overall points for improvement • More information + concrete info about what members do on the
posters• Improve messages on the posters (some things repeated many times • More noticeable posters, more colorful and vivid promo materials• Use more „natural „ photos for the promo materials• Involve more „old“ @ members + sharing how they exercised their
experience in their jobs, Use stories of successful people who were in @• Broaden the promo campaign, use more videos …• Promote the name of @ more in the campaign itself• Choose concrete motif which would be associated with @ (apple = CD)• Use bolder (odvážnější) design , bigger leaflets (got lost among the
others)• Better graphics (higher quality) and messages on leaflets• Unity of promo materials (so everybody can match the poster with @)• More versions of promo materials (more than 2)• Posters were too profesional / formal
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HOPE YOU ENJOYED THIS AS MUCH AS I DID! =D
LUCY ;)