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WE ARE
CLEVER
BLOGGERS
PINNERS
INSTAGRAMMERS
TWEETERS
FACEBOOKERS
PHOTOGRAPHERS
STORYTELLERS
CONTENT-CREATORS
MOVERS
SHAKERS
TASTEMAKERS
INFLUENCERS
GIRLS
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IT’S 2014.SOCIAL MEDIA HAS SOLVED ALL
OUR MARKETING PROBLEMS!
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(JUST KIDDING)
OF SOCIAL MARKETERS AREN’T SURE WHICH SOCIAL MEDIA TOOLS TO USE
*Source: Social Media Examiner 2014 Report, 2800 Marketers
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Kiwanis slide 6
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#SFBatkid
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#SFBATKID BY THE NUMBERS
President Obama retweets one of
our staff photos!
1,816,783,718 TOTAL
TWITTER IMPRESSIONS
23,793,757 TOTAL
INSTAGRAM IMPRESSIONS
1,840,577,475 OVERALL
SOCIAL IMPRESSIONS
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(A.K.A. “The Secrets of All Social Media Programs”)
THE SIX“SECRETS” OF #SFBATKID
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THE SIX“SECRETS” OF #SFBATKID
1. GOAL
2. AUDIENCE
3. METRICS
4. MESSAGE
5. AGILITY
6. EMOTIONAL STORY
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SECRET #1: GOAL
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WHAT DO YOU WANT TO ACCOMPLISH?
SECRET #1: GOAL
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WHO DO YOU WANT TO REACH?
SECRET #2: AUDIENCE
WHERE ARE THEY?
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Estimated size of the crowd at City Hall: 20,000+
Number of countries where Batkid was discussed: 117
Total Social Impressions: 1,816,783,718
Number of hits per second to all Make-A-Wish websites during peak: 1,400
YOU GET WHAT YOU MEASURE
SECRET #3: METRICS
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*FORRESTER RESEARCH WWW.FORRESTER.COM
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“WHAT’S THE HASHTAG?”
SECRET #4: MESSAGE
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OR IF IT DOES!?
WHAT IF THIS DOESN’T WORK?
SECRET #5: AGILITY
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WHY WILL PEOPLE CARE?
SECRET #6: EMOTIONAL STORY
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(A.K.A. “The Secrets of All Social Media Programs”)
THE SIX“SECRETS” OF #SFBATKID
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QUESTIONS?