Download - Publicaffairs Generatingideas Sept2008
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Generating Story IdeasGenerating Story IdeasUniversity of North Texas
Department of JournalismSeptember 22, 2008
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Where Do You Begin?Where Do You Begin? Newspapers Web News Television News Blogs Press Releases FaceBook, MySpace Comments/
Feedback/ Letters to the Editor
Observation Sources Events’ Calendar Anniversaries of
local, regional, national events
Brainstorming Story Mapping “Story Tree” Scenarios – ‘What
if?’
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Story MappingStory Mapping
Source: http://poynter.org/column.asp?id=52&aid=17432
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‘‘Story Tree’Story Tree’
Source: http://poynter.org/column.asp?id=52&aid=17432
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Once You Have An Idea, Now Once You Have An Idea, Now What?What?
Key questions to ask yourselfa) Why is this news?
i) Timeliness? Trend? Celebrity? Human Interest?b) What’s the ‘so what’?c) Who wants to read the story?d) Why is it important?e) Can I localize it?f) Can I make it into a regional? National story?
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Civic Sources – ‘Layers’Civic Sources – ‘Layers’
Private
Official* Politicians and institutions in a community. * City council meetings and public hearings.
Quasi-officialCitizen associations, local municipal leagues, advocacy groups and other groups.
IncidentalWhere people interact informally on sidewalks, at the market, in backyards.“Bumping into” someone you know
Third PlacesWhere people gather to talk and do things together. Churches and synagogues, community socials, barber shops, diners, child care centers.
PrivateAt home
Source: Pew Center for Civic Journalism - Framework 1: Seeing the Layers of Civic Life - http://www.pewcenter.org/doingcj/pubs/tcl/framework1.html
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Now What…..Now What…..
Once I have an idea, what’s next?a) Who are my sources? b) Where do I find them?c) How much research do I have to do to better
understand the background of the story, the person I’m going to interview?
i) Newspaper/magazine articles/archivesii) Documents – reports, public filingsiii) Other individuals
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Now What…..Now What…..
d) What questions do I need to ask?i) Assess for each source: You may need sets of
questions for each source, depending on the story
ii) Constantly remind yourself: “What’s this story about? What’s the ‘so what’”?
e) Evaluate what graphic/interactive elements you need to bring the story alive
i) Photosii) Chartsiii) Mapsiv) Audio and/or video
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Creating a ‘Budget Line’Creating a ‘Budget Line’
‘Selling your story’Capturing the ‘so what’/’who cares’Very short, clear and accurateHelps editors understand what stories are
available from all reporters
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The Inverted PyramidThe Inverted PyramidThe Lead
Backing Up the Lead
The Nut Graph – ‘So What Graph?’
Lead Quote
Impact
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