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Quy Trnh Bt u Mt Chin Lc Email Marketing Hiu Qu1o to seo uy tnEmail hin nay c nhiu doanh nghip s dng tuy nhin mang li hiu qu thc s cao th bn cn u t kh nhiu thi gian, cng sc v c mt khon chi ph kh kh na, tuy nhin nu bn nm bt c quy trnh ca n mi chuyn s n gin hn. V bn bit ccbt u chin dch Email Marketing nh th no cha? Cng tm hiu quy trnh vi 5 bc khng th thiu to ra mt chin lc thnh cng.
2o to seo uy tnBc 1. Hiu v Quy trnh Email Marketing tng quanXc nh mc ch ca chin dch Email MarketingNhng l do quan trng nht thc hin mt d n nh vy gm gii thiu sn phm dch v mi, ngh gim gi tng doanh s hoc gii phng sn phm d tha, hoc cng c thng hiu v a tn tui ra ngy cng nhiu nhng ngi mua hng tim nng.Xy dng danh sch EmailTp hp mt danh sch gi email gm cc khch hng tim nng. V nn tng ca thnh cng chin dch nm phm vi khch hng n c th tip cn, l mt bc kha to ra mt chin dch email marketing thnh cng. C rt nhiu cch mt danh sch gi email c th c xy dng. Bn c th dnh mt khu vc trn website m khch gh thm c th nhp a ch email nhn u i. Bn c th s dng dch v cung cp danh sch email hp php ca bn th ba tit kim thi gian v cng sco to seo uy tnXc nh hnh thc Email MarketingEmail xc tin thng mi v bn tin l nhng chin dch email marketing ph bin nht. Mt email xc tin thng mi qung co sn phm v dch v v thng km nhng khong u i/gim gi c bit gi n ngi nhn. Nhng email xc tin thng t thng xuyn hn cc bn tin, l hnh thc truyn thng ph bin gi cho c s khch hng ca bn lun c cp nht v cc sn phm, cho hng v thng tin mi ca cng ty.Thit k cc yu t trong emailTrong vic hc cch to ra mt chin dch email marketing mn, bn c th s dng mt vi cch khc nhau thit k. Bn c gi mt email phong cch tiu chun vi giao din, kiu cch n gin. Hoc bn cng c th thit k mt chin dch bng by hn s dng HTML hoc phn mm thit k c bit to ra phong cch c o d bt mt v th hin b mt cng ty hoc dch v mt cch kh qun.o to seo uy tn2. Xy dng c s d liu khch hngTo mu ng k kt ni vi phn mm email marketingThng thng, mt ngi lp trnh c th d dng vit c m HTML to mu ng k email a ln website. Tuy nhin, khi s dng phn mm email marketing, bn nn s dng cng c t ng cp nht email ng k vi c s d liu ca phn mm.a mu ng k ln website ti cc trang chThng thng cc website c mt hp ng k nhn bn tin. Bn cng c th a mu ng k ln bt c khu vc no nh di bi blog, trn mt trang sn phm/danh mc c th. Trn website, ty vo mc ch, mc chn lc danh sch m bn c th hin th nhng trng thng tin cn thit yu cu ngi dng cung cp. Tuy nhin, Linkleads khuyn bn ch cn mt trng bt buc l Email, v trng Tn ty chn. Sau qu trnh xc nhn email, bn c th yu cu khch hng b sung thm cc thng tin cn thit khc.o to seo uy tnTo ra cc li ch hp dn khch hngKhi a mu ng k ln website, bn nn a ra ngn gn cc quyn li m ngi dng c th nhn c khi in vo bn ng k kch thch. Hoc bn cng c th c nhng li cho mi min ph ngay lc (v d: mt cun cm nang, mt coupon gim gi, ) ngi dng khng ngn ngi cung cp a ch email c c.X l danh sch emailSau khi c danh sch email v cc thng tin khc, bn phn loi, chn lc theo cc tiu ch a vo nhng chin dch nht nh, v d nhng chin dch ring theo vng min, chin dch dnh cho nhng ngi thuc nhm tui nht nh, hoc nhng bn tin nh k c c nhn ha theoo to seo uy tnCc cch thu thp a ch email khcC rt nhiu mo bn thu thp email:- Nhng form hoc gi link ng k trn website, blog, trn cc mng x hi.- T chc cuc thi- Khuyn mi, gim gi- Ti im bn hng- Thu thp ti cc hi tho, s kin- T danh sch khch hng ciu cn thit sau khi c c nhng a ch email ny l bn xin php c gi email cho h, v phn loi theo cc b lc c bit khc gi nhng ni dung c bit ha lin quan n lch s m h c vi cng ty.o to seo uy tn3. Hoch nh chin dch email marketingXc nh c giTrc khi bt u thit k, vit v gi i cc chin dch, bn cn xc nh khn gi. Khi nm bt nhng ngi c email, s d dng hn xc nh cn ni g vi h.Xc nh ni dungKhi bit mnh chun b ni chuyn vi ai, gi l lc ngh v iu bn s ni vi h. y chnh l ni dung. Ngh v l do khn gi ng k, tp trung vo vic mang li iu cho h. S rt hu ch lp dn nhng loi ni dung chung bn c th km vo tng chin dch. Sau , khi a ht vo bn tin, dn ny s l mt phn tham kho c ch m bo bn i ng ng.o to seo uy tnXc nh tn sut v mc tiu giKhng phi tt c email u c tn sut gi u nhau. C nhng email cn ngy no cng gi, cng c nhng email gi u n hng tun nh bn tin hng tun. Quan trng nht bn phi quyt nh th no tt nht cho bn v khch hng.T , xc nh bn s mun t c g t chin dch email marketing. Bn ang mun thc y lt truy cp? Gip thc y doanh s? Tng khch tham d cc s kin? Hy lp mc tiu c th nh th cho cc chin dch, sau theo di tin mt cch lin tc.Lp lchKhng phi ai cng gi theo mt lch u n c, nhng vi nhiu ngi gi email, vic c mt tin c th rt hu ch, t nht vic ny s to cho cc bn lin quan: bn lm ni dung, thit k, v qun l mt hn cht tun th.o to seo uy tn4. Thit k ni dung emailTi u ha thng hiu- Trng T: Gn tn thng hiu vo trng T- a ch T: S dng mt a ch d nh danh.- Trng Ti: Trng email nn c c nhn ha theo tn ngi nhn, khng phi a ch email ca h.- Dng tiu : S dng dng tiu nhiu thng tin, ngn gn v d nhn bit. Khng VIT HOA TON B hay s dng t rc, mc d yu t quan trng nht trong b lc spam l uy tn tn min. Tuy nhin, cc dng tiu c vai tr quan trng khi uy tn thp. Ch s dng cc biu tng k t c bit trong dng tiu khi ph hp.o to seo uy tnu th- Phin bn Online: Km mt lin kt ti phin bn trc tuyn ca email ca bn.- Vn bn trch dn: Mt vi my khch nh Gmail/Outlook/iPhone cho php tnh nng xem trc/trch dn (thng gii hn trong 100 k t hoc t hn) Khi on ch s c y ra t nhng dng u ca ni dung email. S dng ti sn v gi ny h tr dng tiu .
o to seo uy tnB cc email- B rng l tng ca email 500 n 650 px- B c dc c a thch hn b cc ngang- Ch v nh nn c s dng theo t l ph hp- S dng mc lc nu bn cn bao qut qu nhiu ni dung- Nu c nhiu sn phm/danh mc hin th, nn c thm thanh iu hng- S dng 4-5 khu vc iu khin to im nhn dn mt ngi c n cc ngh quan trng- CTA cn r rng bt mt.o to seo uy tnNi dung email- S dng cu v on vn ngn.- S dng cc khong trng v cch dng phn bit cc khu vc ni dung vi nhau.- S dng ch m, tiu con lm ni bt quan trng.- S dng gch u dng dn cc li ch.- S dng cc font chun m Unicode nh Arial, Tahoma, Times New Roman, v Verdana- C ch chun cho ni dung email l 14px v tiu ti thiu 22px th d c trn c cc in thoi di ng.- Kim tra nhiu ln cc li chnh t v ng php.
o to seo uy tnHiu qu th gic- Phn hnh nh/ ha phc ha r rng cc khu vc ni dung. nh mang nhiu ngha hn t.- Cn thm mu nn v th alt cho bt c bc nh no c s dng.- C gng trnh nh nn xp lp vi ch. Nhiu my khch khng h tr nh nn.- a lin kt hp l vo header hoc ngh sn phm.Cui email- Cung cp chi tit lin lc hon chnh ca T chc.- Khng giu nt hy ng k.- Km lin kt ti khu vc chnh ca website hoc cc danh mc sn phm/dch v nu c th.- Km cc nt chia s mng x hi/Chuyn tip cho bn b tng hiu ng lan ta.- Thm mt dng Bn nhn c email ny v... trnh b phn nn th rc.
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