Download - Radar (ims) jul14
Transcript
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Equipe Radar | Torrent do Brasil
Inteligência de Mercado - SIM
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Flash(IMS - PMB)
Edição: Julho/2014
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Avaliação dos Mercados – IMS - PMB
Avaliação em tablets dos produtos em queda nos últimos 6 meses.
Análise dos principais concorrentes que crescem nos nossos mercados.
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Market Share em Tablets – TORRENT (%)
Ganhamos Market Share no Mercado Ético em Jul/14
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Classes Terapêuticas TOTAL Tablets - PMB (%)FONTE: IMS PMB JUL/14
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Classes Terapêuticas TORRENT Tablets - PMB (%)FONTE: IMS PMB JUL/14
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Moléculas TORRENT Tablets - PMB (%)FONTE: IMS PMB JUL/14
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Produtos TORRENT Tablets - PMB (%)FONTE: IMS PMB JUL/14
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Cenário dos produtos Promovidos TORRENT em Tablets em Julho/2014: