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BY
RAKESH JHAhttp://shivagroup.org.in4/20/2012 1
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Food SecurityAs the Global population is raising day by day- 1/3rd of
area under water, arable land is shrinking
There is need to increase the productivity of crops Change in food pattern
Balance in nutritional value of food materials
Proper storage and transport mechanism
Allow access to food to all citizens by proper System Control Export and Import / Trade of Food articles
considering the requirements/ consumption of localproducing areas.
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Present Trends Research & Development in the areas of Seed, crop
protection, nutrient management, processing andstorage is carried by many institutions
Area, production and productivity of different foodmaterial is growing but are challenged by severalreasons like macro and micro level policies and
infrastructure The number of New Agriculture graduates passing out
every year is increasing but not sufficient to fulfill therequirement of Agribusiness Industry
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Emerging Opportunities Increase Farm Area, production and Productivity
Increase Farmers Income and developing a croppingpattern to produce sufficient food
Diversification/ Shift in cropping pattern based onresearch on consumer behavior and Farm Economics
Farm Mechanization to deal with upcoming labor scarcity
New Farming Technologies
Food Processing, Storage and Logistics Solution
Agri Produce Marketing and Branding
Agribusiness Consultancy/ Advisory Services
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Sustainable Approach Any Technology in research laboratory is useless till it
reach to the final beneficiary/ user.
Anything given free of cost to anybody does not have valueof it
Branding and Marketing gives long time effect of Product
Any Product/ technologies developed must be tested forlong term impact on Ecology/ Environment
Active Involvement / encouragement of Agri Graduates toJoin Farming as a Profession
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Technology Research & Development at Different Govt & Private
Institutions as well as in remote area
Focus in Approach for R&D in Agricultural TechnologyWhats a common citizen want from new technology
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Agriculture Technologies Hybrid & Improved Seeds
New molecules of pesticides
New combination and product Mix in fertilizers Improved Micro Irrigation Technologies
Food Processing and Storage Solutions
Improved Machineries for Farm Operations
Advance farming Technologies
Green House/ Shade House etc..
Hydroponic Farming
Composite Farming/ Precision Farming/ Mixed farming4/20/2012 http://shivagroup.org.in 9
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Commercialization of Agri TechWhat does commercialization means for technology?
Which type of Agricultural Technologies to be
Commercialized?Why to commercialize the technologies?
What will be gain to researcher for commercializationof Technology?
What are the support required from policy makers foreffective commercialization of the technology?
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Affordable Commercialization The value of technology
The price benefit preposition for consumer
Market Research and Analysis on adaptability Research based on Immediate and Long term goal of
National Policy on Food security
Support to Entrepreneurs/ Researchers for Effective
R&D and its commercialization Brake even analysis
Financial Supports for Promotion of Technology
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Partners in Commercialization Research Institutions
Government Bodies
NGOs Entrepreneurs
Farmers
Retailers/ Dealers in Agri Commodities
APMCs
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Limitations in commercializationAll Technology will not be a free access to all
Fair & unfair Cases of IPR violation will increase
Cost is not defined as its intellectual property
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Benefits of Commercialization
of Technology
Researcher will get the appropriate and proper Royalty
income on his research Constructive Approach for development of new
products
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Case Study Bt Cotton
Drip Irrigation
Sprinkler Irrigation Green House
Power Tillers
Tractors
Sprayers
Cold Storage
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Bottleneck of Agri Business Lengthy and Cumbersome Licensing Process
Lacuna in Marketing Permissions Process
No control in Regulation of Agri Input Business Non Professional Retailers in Agri Input Business
Leads inappropriate products sale
No proper guidance to Farmers
Credit oriented market Default and delayed paymentcauses loss of around 20% to the Industry
Accessible, Efficient & Professional Laboratory forSample Test
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Opportunity for AgricosAgri input Manufacturing & Marketing
Agriclinics and Agribusiness Centres
Composite/ Advanced Farming Commodity Procurement, Processing & Logistics services
AGRI CONSULTANCY SERVICES to
TECHNOCRATS
FARMERS
FINANCIAL INSTITUTIONS
NGOs & Govt Institutions
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Consultancy to Technocrats Help the researchers in commercialization of their
proven technologies Based on research paper study by
Finding Cost Benefit preposition of the technology toend user/ consumer
Support in preparation of DPR & TEV study for cost ofcommercial production, Promotion, Marketing andfinancial requirements.
Assist in Availing Financial arrangements by VC/ PE/Debt/ JV/ Government Schemes etc
Support in Marketing of the produce/ technology
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Consultancy Needs to Farmers Consultancy Services for the Farmers to Increase their
Farm Profitability by
Helping the farmers to select appropriate technology offarming/ crop/ technologies to increase farm profitability
Helping the farmers to Formulate the DPR and TEV studyto make the farming as Industry
Proper Guidance and Advisory for Availing finance,benefits of schemes etc at one step
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Consultancy to Bankers/ Financers Find out suitable and viable technologies
Find Suitable and promising entrepreneurs
Support in Preparation of TEV Study as per bankingNorms
Support in Risk Assessments of Proposal
Support in Risk Mitigation in the proposal
Support in formulation and designing the newfinancial product for Promising Advanced Technology
Assessment , Monitoring & Reporting of the businessof entrepreneurs in banking perspective
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Solutions to Government/ NGOs Promotion of Schemes and Projects to Grass root level
Second channel dissemination of Information onGovernment Plans and Projects
Two way Information providers for Strategy ofInstitution with real implication on adoptability
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