Transcript
Page 1: Real Time Creativity

REAL-TIMECREATIVITYMARIAN SALZMAN

2013

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TECHNOLOGY-DRIVEN REAL TIME IS BLURRING STORIES OF FICTION AND NONFICTION

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RAW EMOTION IN THE MEDIA STARTEDBECOMING A DRAW

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THEN THE EMO TREND SPAWNED “REALITY,” STARTING IN THE U.S. AND THE NETHERLANDS

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WE’VE GONE FROM GLASS HOUSES TO GOOGLE GLASS

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SOCIAL MEDIA DRIVES RADICAL TRANSPARENCY AND SHOWS HOW UNREAL

“REALITY” IS

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THE STRATEGIC PURPOSE OF CONTENT IS TO ATTRACT ATTENTION AND ENGAGE AUDIENCES

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MASSES OF RANDOM CREATIVE CONTENT GUARANTEES A CONSTANT SUPPLY OF GOOD STUFF

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MOBILE RULES

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NOTE TO CONTENT CREATORS: ENGAGINGLY IMPERFECT BEATS BORINGLY PERFECT

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POSITIVITY—A BREAKFROM THE BLEAK

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WE HAVE BECOME OMNIVORES AT A CROWDSOURCED BUFFET OF ALL-YOU-CAN-EAT CONTENT

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SOCIAL MEDIA TOOLS HAVE A MESSAGE FOR EVERYONE: “NOW YOU CAN DO THIS, TOO”

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CONTENT CURATORS MAKE SENSE OF IT ALL

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SELF-EXPRESSION IS A NEW IMPERATIVE

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PERSONAL BRANDING WITH A NARRATIVE IS AN ESSENTIAL SKILL IN REAL-TIME CREATIVE MEDIA

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VIDEO REDEFINES THE RULES

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SMARTPHONE JOURNALISM MEANS PRINT, PHOTO AND VIDEO

ON THE GO

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THE NEW NEWS BLENDS CITIZEN AND PROFESSIONAL CONTENT IN A RICH AND TIMELY MIX

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NEW ROUTES TO CELEBRITY

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YOU + ME = CO

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NEWS BECOMES COLLABORATIVE AS OPEN JOURNALISM HARNESSES THE POWER OF THE WEB

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THE NEWS CASCADE THROUGH MULTIPLE DEVICES IS LEAVING NEWS BROADCASTS BEHIND THE CURVE

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NEWS AS A WEB-BASEDVIRAL LIFE-FORM

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REAL-TIME PARTICIPATORY REPORTING

IS ON THE RISE AS THE WORLD BECOMES

A NEWSROOM

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TWITTER IS THE NEWS ÜBER NEWSWIRE—FASTER THAN ALL THE REST

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IN THE 24/7 NEWS CYCLE, FORGET RELEASING YOUR

BAD NEWS ON A FRIDAY AFTERNOON

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PRIVACY IS AN ILLUSION—LEAKS ARE HERE TO STAY

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EVEN IN THE VATICAN

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21ST-CENTURY NEWS SMARTS MEANS EXPECTING LEAKS TO HAPPEN—PREEMPTIVELY

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PLAYTHE LEAKS

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PLEASE LEAK MY NEWS!

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YOUR NEWS NEEDS YOUR CREATIVITY—MAKE IT, SHAPE IT, BE IT


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