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UNIVERSITATEA TRANSILVANIA DIN BRA OVȘ
FACULTATEA DE TIIN E ECONOMICE I ADMINISTRAREA AFACERILOR Ș Ț Ș
SPECIALIZAREA MARKETING
COMPORTAMENTUL CONSUMATORULUI
ANALIZA A 10 RECLAME
MATEI ADRIAN
2016
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Cuprins
RECLAMA 1………………………………………………………………………..2
RECLAMA 2 ……………………………………………………………………….
RECLAMA ………………………………………………………………………..!
RECLAMA !……………………………………………………………………….."
RECLAMA "………………………………………………………………………..#
RECLAMA #………………………………………………………………………..$
RECLAMA $………………………………………………………………………..1%
RECLAMA & ……………………………………………………………………….12
RECLAMA ' ……………………………………………………………………….1
RECLAMA 1%………………………………………………………………………1!
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" RECLAME BUNE(
RECLAMA 1 )COSMOTE
A*+,s-, r+*,/, i-i 0+r, p0siii-,-+, 3+ , ,n,i4, *0/p0r-,/+n-u u/,n5 in un++ si-u,-ii *,n3
+s-+ supus s-r+suui. In pri/, p,r-+ , r+*,/+i 0s+r6,/ ir,s*iii-,-+, *u *,r+ ii +s-+ r,psuns ,
in-r+,r+ ,-r,nuui s,u -,-, 3+ *,-r+ iu. R+*,/, pun+ ,**+n- p+ r+,-ii+ u/,n+ si ,*+ 0 s*ur-,
+7,-ur, in-r+ /inu-++ *,r+ + 0+r, s+r6i*iu 3+ -++0ni+ /0i+ si /inu-++ p+ *,r+ nu +
,pr+*i+/ in pr+,8/, *+0r 3r,7i. Un+0ri +s-+ n+60i+ 3+ ,s*u-,r+5p+n-ru , pu-+, si , s-ii s,
r,spun3+/.
In-r)0 s*ur-, ,n,i4, 0s+r6,/ *, ,*+,s-, r+*,/, +s-+ inspir,-, 3in-r)un i/u+-.
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RECLAMA 2 ) APA CARPATINA
Echipa de marketing a celor de la Carpatina, pune in scena o reclama cu atevarat
originala. Tema de baza pe care o subliniaza este coexistenta alaturi de soacra a
tinerilor casatoriti. Punand accent pe o serie de evenimente intamplate in urul
!amiliei tinere si a personaului principal,soacra,reiese o insiruire de seriale ceea ce
te duce cu gandul la evenimente intalnite in casele oamenilor si la realitatea pura.
Consider ca este o reclama buna prin simtul umorului bine exprimat si prin !aptul ca
a avut o priza destul de mare la public. "n cele din urma a !ost restrictionata deoarce
continea si secvente care puteau in#uenta comportamentul copiilor.
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%EC&'(' $) %*( +""T' -E &C% /CE'EC
%eclama pune in evidenta perioada indelungata a ciocolatei %*(. istemul
comunist si dictatura practicata este prezenta in aceasta reclama, !acand aluzie la
marele3 conducator si preaiubitul3 dictator Ceausescu,dar in acelasi timp si la
masurile pe care le lua. Echipa de marketing este autentica,cu un umor romanesc
inradacinat.Probabil aceasta reclama este realizata si in valul de aprecieri a
produselor romanesti.
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%EC&'(' 4 5 &E(ET
&em6s in!rumuseteaza casele romanilor3 este sloganul celor din echipa &emet. "mi
place aceasta reclama, deoarece imbina !oarte bine si armonizeaza locul de munca,
a unui medic dedicat, cu casa si ambientul unde acesta locuieste. * reclama destulde scurta care subliniaza linistea si !rumusetea mobilierului lem6s in spatiul
ambiental.Coloana sonora este moderata ast!el incat nu a!ecteaza puternic auzul
celui care o asculta. * reclama !oarte buna dupa parerea mea.
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%EC&'(' 7 5 C"C
8E%E' 9 E 8E' PE9T% P%*(*T"E ,E 8E' PE9T% :T3 este mesaul pe care
il subliniaza echipa de marketing a celor de la Ciuc. *bservam ca reclamele la bere
au atins un alt nivel.&egatura pe care vor sa o stabileasca nu mai este una simpla ci
devine pro!unda. *bservam in prima parte a reclamei cum cumpartaorul este decis
sa achizitioneze o bere mai ie!tina,dar in cele din urma revine la alegerea dictata de
su#et,gust si emotie pe care i)a lasat)o berea Ciuc. avantii sunt si ei prezenti in
aceasta reclama,ceea ce vor sa sublinieze cei de la Ciuc este ca sunt intr)o continua
cercetare si dezvoltare pentru a satis!ace cerintele clientilor.
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7 %EC&'(E 9E%E"TE<
%EC&'(' 1 ) %EC&'(' -E-E('9 2010
Descriere: ce se întâm!" în rec!#m"$
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RECLAMA 2 < RECLAMA CLICK
Descriere: ce se întâm!" în rec!#m"$
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p03+,u, un, *u *+,,-9. E un 9r,- ,3+69r,-)p+n-ru *9 *i-+;-+ Ci*J@ ,>,>,>,. Ai;u , 0s-
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*r+,- pr0,i *u in-+n?i, 3+ , /n7i, 0r70iu 9r,?i0r5 *u/ ,-+5 pr+4+n-n3 +/+i+ :n-r)un
/03 *- /,i p+nii.
RECLAMA < RECLAMA MAGGI
Descriere: ce se întâm!" în rec!#m"
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RECLAMA ! < RECLAMA POIANA
Descriere: O -n9r9 ,*-ri?9 s+ ,9 :n pin+ i/9ri p+n-ru n0u, P0i,n, Du*+. Ar+ 0
sin7ur9 r+pi*9 3+ spus5 =P0i,n, Du*+ + 0 pr98i-ur95 :ns9 7us-u pr03usuui 0 :/pi+3i*9 s9
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-ru *0/pi/+n-+.
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RECLAMA " < RECLAMA OE
Descriere: ce se întâm!" în rec!#m"$
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