Download - Redes Sociales Sector Turismo
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Participando efectivamente en las REDES SOCIALES
SECTOR TURISMO
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REDES SOCIALES
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5 razones para estar en las redes sociales: 1. Allí está la gente 2. Permite que lo conozcan 3. Multiplica el voz a voz 4. Construye confianza 5. Lo puede pagar
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Redes sociales - la democratización del mercadeo.
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MITOS y
creencias
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“EL ACCESO A INTERNET AUN ES LIMITADO”
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Fuente: www.internetworldstats.com
30
22
31
31
38
50
55
66
Mundo
Ecuador
Peru
Mexico
Venezuela
Colombia
Chile
Argentina
Penetración (%)
3.352
9.157
34.900
10.421
22.538
9.254
27.568
Ecuador
Peru
Mexico
Venezuela
Colombia
Chile
Argentina
Número usuarios (000)
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“NO SOY BUENO EN INTERNET. ESO ES PARA
LOS JÓVENES”
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“NO TENGO TIEMPO. HAY
COSAS MÁS IMPORTANTES”
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“MIS CLIENTES NO ESTÁN EN FACEBOOK”
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Fuente: www.socialbakers.com/facebook-statistics/colombia
Usuarios de Facebook en Colombia: 15.5 millones
Puesto en el mundo: 14
Penetración en la población: 35%
Penetración población internet: 72%
COLOMBIA
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Fuente: www.socialbakers.com/facebook-statistics/colombia
13-15 años: decrece
16-17 años: estable
18 en adelante: crece
COLOMBIA
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“PREFIERO EL CONTACTO PERSONAL”
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“NO QUIERO EXPONERME.
MEJOR NO ESTAR”
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Google Reader
Alertas de Google
Twitter Search
Blogs
Google Reader, Alertas de Google, Twitter Search, Blog Search
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Empiece a
participar
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Estrategia social
¿En cuáles estar? ¿Sobre qué hablar?
¿Quién publica? ¿Cada cuánto?
¿Contenido? ¿Cómo promoverlas?
¿Conversión?
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PUBLICIDAD
PÁGINA WEB
REDES SOCIALES
BOLETÍN ELECTRÓNICO
………. ….….
…..
….. . . . . .
....
. …. . . . . .
………….……………………………….…..
………………………………………………….. AGENCIA, HOTEL, OF
.….. .…
.. . . . . . . . . . . . . .
. . . .
…..
.……………...
. .
. .
. .
EL FIN ÚLTIMO;
LA COMPRA
COMPRA
es una marca registrada de Namco Games
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• Cree la página / responsable asignado
• Contenido creativo y consistente
(videos, fotos, trivias, sorteos, preguntas)
• Enlaces a recursos de terceros (50/50)
• Responda rápidamente (<12 horas)
• 2-3 veces a la semana
• Contenido abundante
• Anuncios de Facebook
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•Para qué? 1-a-1 / 1-a-muchos
Servicio a cliente y manejo de reputación
Promoción de eventos, planes y actividades
Construir red y aliados
•¿Qué decir?
Contenido propio/terceros
ReTweets / @respuestas
Participe en conversaciones
•1-2 veces al día
•Hootsuite, Tweetdeck
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•Tres opciones: personal, empresa, grupo
•Perfil de la empresa: servicios, perfil, enlaces
•Red profesional – afinidades laborales
•Recomiende y pida recomendaciones
•Preguntas y respuestas
•Opción de identificar personas
y empresas específicas
•Niveles de relacionamiento
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YouTube
•3er sitio con más tráfico en Colombia
•Soporta argumentos de venta
•Crea historias
•Etiquete cada video (SEO)
•Promueva contenido en otras
redes, página web y blogs
•Videos de testimoniales,
experiencias, videos “en acción”
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Google+
•Aplicación para empresas Google+ Pages
•Interacción integral con círculos de interés
•De Facebook: incorporación de amigos
•De Twitter: seguir y ser seguido
•De Linkedin: perfil profesional
•De YouTube: Video
•De Skype: Chat en video
•De StumbleUpon: intereses
personales
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Contenido: base de la lealtad
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Enamore
Participe
Sea dinámico
Muestre el lado humano
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Utilice
aplicaciones
para crear
interacción
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Automatice
Programe
Integre
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¿Quién es responsable?
•Community Manager
•Diferentes roles
Generar contenido
Publicar
Responder y
comentar
•Criterio, conocimiento
y ascendencia
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REDES SOCIALES ¿En cuáles participar?
¿Sobre qué hablar?
Una actividad de conversión
¿Cómo se van a promover?
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www.bienpensado.com/blog www.bienpensado.com/boletin www.NuggetsDeMercadeo.com
www.facebook.com/MercadeoBienPensado www.twitter.com/MktgBienPensado www.slideshare.net/MercadeoBienPensado www.youtube.com/MercadeoBienPensado www.linkedin.com/company/bien-pensado
Recursos de mercadeo