Transcript
Page 1: Reebok   the sport of fitness has arrived

The sport of fitness has arrived

Hoe kunnen we de verkoop van producten stimuleren en de naamsbekendheid van het merk vergroten?

Aanpak & Trends Kansen Scenario’s Campagne ROI

Page 2: Reebok   the sport of fitness has arrived

Het uitdagen en leiden vanuit creativiteit.

Page 3: Reebok   the sport of fitness has arrived

Social

Duurzaamheid

Big data

Wearable device

In 2018 zullen 48 miljoen mensen wearable computing technologie gebruiken. (ABI Research)

Page 4: Reebok   the sport of fitness has arrived
Page 5: Reebok   the sport of fitness has arrived

Reebok Spartan Race

Page 6: Reebok   the sport of fitness has arrived
Page 7: Reebok   the sport of fitness has arrived
Page 8: Reebok   the sport of fitness has arrived

€ 60 miljoen

ROI =

€ 43,5€ 4,3 miljoen

€ 3 miljoen

Page 9: Reebok   the sport of fitness has arrived

Stimulatie productverkoop

Naamsbekendheid / Branding

Merkbinding

Verhoogde online activiteiten & online imago

Spartan Race gepositioneerd in Europa

Toetreden nieuwe markten / Innovatie

Challenge accepted ?


Top Related