![Page 1: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/1.jpg)
12S4081/PBDSI-PENGENALAN BASIS DATA DAN
SISTEM INFORMASI
E - C O M M E R C E
H E R N A W A T I S U S A N T I S A M O S I R , S S T . , M . K O M .
D O S E N D 3 T E K N O L O G I I N F O R M A S I
P R E S E N T E D B Y :
![Page 2: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/2.jpg)
TUJUAN
Menjelaskan berbagai bentuk e-commerce saat ini yang mencakup B2B, B2C, C2C dan m-commerce
Mengidentifikasi berbagai aplikasi e-commerce dan m-commerce
Mengidentifikasi beberapa keuntungan dari pemanfaatan e-commerce dan m-commerce
Mengidentifikasi komponen kunci dari infrastruktur teknologi yang harus ada untuk mendukung e-commerce dan m-commerce
Mendiskusikan fitur – fitur penting dari sistem pembayaran elektronik yang dibutuhkan untuk mendukung e-commerce dan m-commerce
Mengidentifikasi kegiatan – kegiatan utama dan tujuan bisnis untuk setiap TPS
W S A | D S I | 2 0 1 6 2
![Page 3: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/3.jpg)
COMMERCE
Merriam-Webster's Collegiate Dictionary
com.merce (n)
1: social intercourse: interchange of ideas, opinions, or sentiments
2: the exchange or buying and selling of commodities on a large
scale involving transportation from place to place
W S A | D S I | 2 0 1 6 3
![Page 4: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/4.jpg)
1995-2000, Inovasi e-commerce mencuat
- Mendigitalisasi bisnis melalui web
- Model bisnis masih belum kuat
2001-2008, Masa konsolidasi
- Model bisnis diperkuat, dengan pertumbuhan 25% per tahun
- Diiringi kemunculan social media
PENEMUAN KEMBALI E-COMMERCE
W S A | D S I | 2 0 1 6 4
![Page 5: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/5.jpg)
WHERE ARE WE?
Saat ini: bisnis model baru yang berlandas pada social technologies
dan user generated content (Web 2.0)
Pertumbuhan marketing dan iklan – Google AdSense
Semakin banyak orang/bisnis yang melakukan transaksi melalui
internet
Retail e-commerce bertumbuh 2x lipat
W S A | D S I | 2 0 1 6 5
![Page 6: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/6.jpg)
WHERE ARE WE? (2)
Broadband dan akses wireless Internet semakin
berkembang
Para wirausahawan membanjiri jaringan, menebeng
pada infrastruktur dari Amazon, eBay, juga Google
Banyak startups baru yang hampir semua memakai
infrastruktur IT terkini dengan ide – ide yang fresh!
W S A | D S I | 2 0 1 6 6
![Page 7: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/7.jpg)
FEATURES ON E-COMMERCE TECHNOLOGY
Ubiquity (anywhere/anytime)
Global reach (no boundaries)
Universal standards (common standards)
Information richness (video/audio/text)
Interactivity (technology interacts with user)
Personalization/customization (personal messages on mass
level)
Social technology (content generation/social networks)
W S A | D S I | 2 0 1 6 7
![Page 8: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/8.jpg)
E-COMMERCE VS E-BUSINESS
E-commerce
Proses menjual, membeli, pertukaran barang, layanan, informasi
melalui jaringan komputer termasuk internet
E-business
Bukan hanya sekedar jual-beli lewat internet, namun juga
memberikan pelayanan kepada pelanggan, berkolaborasi dengan
mitra kerja dan melakukan transaksi elektronik dalam organisasi
W S A | D S I | 2 0 1 6 8
Buying and selling
Vs
End-to-End Services
![Page 9: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/9.jpg)
TRANSAKSI JUAL – BELI
W S A | D S I | 2 0 1 6 9
![Page 10: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/10.jpg)
10
INFRASTRUKTUR TI
![Page 11: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/11.jpg)
JENIS – JENIS E-COMMERCE
W S A | D S I | 2 0 1 6 11
From: Supplier of products
Consumer or Citizen Business (organization)
to: co
nsu
me
r o
f p
rod
ucts
Co
nsu
me
r o
r
Cit
ize
n
C2C:
* eBay
* Kaskus
* Social Networks: IG, FB
* Blogs and communities
B2C:
* Amazon
* Lazada
* Zalora
* Erafone
Bu
sin
ess
(org
an
iza
tio
n)
C2B:
* Priceline
* Consumer-feedback
B2B:
* Shopify
* Bukalapak
* Tokopedia
![Page 12: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/12.jpg)
BUSINESS-TO-CONSUMER (B2C) ELECTRONIC
COMMERCE
• Electronic Storefronts
• Electronic Malls
W S A | D S I | 2 0 1 6 12
![Page 13: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/13.jpg)
BUSINESS-TO-BUSINESS (B2B) ELECTRONIC
COMMERCE
• Sell-Side Marketplaces
• Buy-Side Marketplaces
• Electronic Exchanges
W S A | D S I | 2 0 1 6 13
![Page 14: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/14.jpg)
POTENSI PASAR E-COMMERCE DI APAC
W S A | D S I | 2 0 1 6 14
![Page 15: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/15.jpg)
ESTIMASI PENJUALAN E-COMMERCE DI ASIA
W S A | D S I | 2 0 1 6 15
![Page 16: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/16.jpg)
9 ESSENTIAL CATEGORIES OF
E-COMMERCE PROCESS
W S A | D S I | 2 0 1 6 16
![Page 17: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/17.jpg)
CONTOH PROSES PEMBELIAN BERBASIS WEB
W S A | D S I | 2 0 1 6 17
![Page 18: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/18.jpg)
ELECTRONIC PAYMENT MECHANISMS
• Electronic Checks (e-checks)
• Electronic Cards
–Electronic credit cards
–Virtual credit cards
–Purchasing cards
–Stored-value money cards
–Smart cards
• Person-to-Person Payments
W S A | D S I | 2 0 1 6 18
![Page 19: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/19.jpg)
EXAMPLE: PAYMENT PROCESS
W S A | D S I | 2 0 1 6 19
![Page 20: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/20.jpg)
PERAN TEKNOLOGI INFORMASI
Mempersingkat siklus waktu yang dibutuhkan satu alur proses
dan waktu untuk memasarkan
Memberdayakan karyawan dan mendukung terciptanya
kolaborasi
Peningkatan di Supply chain
Memampukan kustomisasi secara massal
Mendukung manajemen perubahan
W S A | D S I | 2 0 1 6 20
![Page 21: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/21.jpg)
SUCCESS FACTORS
W S A | D S I | 2 0 1 6 21
![Page 22: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/22.jpg)
KEUNTUNGAN E-COMMERCE
W S A | D S I | 2 0 1 6
Society
Consumer Organisation
Borderless world
Anyone can do business
employment
Coverage
Cost down!
Less inventories
Innovative
product
Time to market
Less Constraints: Time, price, choices
Quick delivery, complete info
Interaction
Competition 22
![Page 23: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/23.jpg)
LEGAL AND ETHICAL ISSUES SPECIFIC TO E-COMMERCE
• Fraud on the Internet
• Domain Names
• Cybersquatting
• Taxes and Other Fees
• Copyright
23 W S A | D S I | 2 0 1 6
![Page 24: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/24.jpg)
KETERBATASAN E-COMMERCE
Keterbatasan teknis e-commerce
• Kurangnya keamanan sistem, standarisasi dan protokol untuk
komunikasi
• Bandwith jaringan terbatas
• Tools untuk pengembangan software masih terus berubah dari
waktu ke waktu
• Kesulitan untuk mengintegrasikan internet dan software e-
commerce dengan aplikasi dan basis data yang sudah ada
• Butuh web server khusus dan dukungan infrastruktur yang tepat
• Beberapa software e-commerce mungkin tidak bisa berjalan
dengan hardware tertentu atau tidak kompatibel dengan operating
system tertentu
W S A | D S I | 2 0 1 6 24
![Page 25: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/25.jpg)
BEBERAPA PRINSIP
E-commerce dan m-commerce terus berevolusi, menyajikan cara –
cara baru untuk melakukan bisnis yang di satu sisi membawa
manfaat, di sisi lain juga membawa masalah
Butuh perencanaan dan integrasi dengan berbagai komponen
infrastruktur TI
W S A | D S I | 2 0 1 6 25
![Page 26: Rekayasa Perangkat Lunak/ Software Engineering](https://reader031.vdocuments.pub/reader031/viewer/2022012419/6173d47eba07a132606c985f/html5/thumbnails/26.jpg)
REFERENSI
James A O’Brien “Introduction to Information System”. McGRAW-
HILL, 15th Edition, 2010
http://startupbisnis.com/data-statistik-mengenai-pertumbuhan-
pangsa-pasar-e-commerce-di-indonesia-saat-ini/
W S A | D S I | 2 0 1 6 26