Download - Revista MMM 2011
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FICHA TÉCNICA |
A EQUIPATHE TEAM
Editorial
EDITORIAL | Editorial
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FICHA TÉCNICA |
A EQUIPATHE TEAM
Editorial
EDITORIAL | Editorial
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INDEX | WelcomeINDICE | Bem-vindo
Ìndice 2022
2430
38
0610
1418
A PUBLICIDADE E O OVO QUADRADO
TOCA-ME E SENTE
O 7º MASS MEDIA
ESQUIZOFRENIA DA INOVAÇÃO
POLANA SERENA HOTEL
A CAIXA NEGRA DAS MARCAS
O COMPROMETIMENTO COM AS MARCAS
AS MELHORES MARCAS DE MOÇAMBIQUE 2011
RANKING DAS MELHORES MARCAS E NOTORIEDADE
Por: Edson Athayde
Por: Lorenço Lucena
Por: Riaz Jassat
Por: Diogo Teixeira
Por: Luís Couto
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INDEX | WelcomeINDICE | Bem-vindo
Ìndice 2022
2430
38
0610
1418
A PUBLICIDADE E O OVO QUADRADO
TOCA-ME E SENTE
O 7º MASS MEDIA
ESQUIZOFRENIA DA INOVAÇÃO
POLANA SERENA HOTEL
A CAIXA NEGRA DAS MARCAS
O COMPROMETIMENTO COM AS MARCAS
AS MELHORES MARCAS DE MOÇAMBIQUE 2011
RANKING DAS MELHORES MARCAS E NOTORIEDADE
Por: Edson Athayde
Por: Lorenço Lucena
Por: Riaz Jassat
Por: Diogo Teixeira
Por: Luís Couto
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A Publicidade e o Ovo Quadrado
Por: Edson Athayde
PUBLICIDADE | Ovo quadrado PUBLICIDADE | Ovo quadrado
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A Publicidade e o Ovo Quadrado
Por: Edson Athayde
PUBLICIDADE | Ovo quadrado PUBLICIDADE | Ovo quadrado
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The Advertising and the Square EggBy: Edson Athayde
ADVERTISING | Square egg
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The Advertising and the Square EggBy: Edson Athayde
ADVERTISING | Square egg
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Toca-mee Sente
Por: Lourenço Lucena
TOUCH-ME | FeelTOCA-ME | Sente
By: Lourenço Lucena
Touch me and Feel
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Toca-mee Sente
Por: Lourenço Lucena
TOUCH-ME | FeelTOCA-ME | Sente
By: Lourenço Lucena
Touch me and Feel
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JESUS | BroadbandTOCA-ME | Sente
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JESUS | BroadbandTOCA-ME | Sente
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7º | Mass Media
O 7º Mass Media Por: Riaz Jassat
7º | Mass Media
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7º | Mass Media
O 7º Mass Media Por: Riaz Jassat
7º | Mass Media
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7º | Mass Media 7º | Mass Media
The 7th Mass Media By: Riaz Jassat
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7º | Mass Media 7º | Mass Media
The 7th Mass Media By: Riaz Jassat
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SCHIZOPHRENIA | InnovationESQUIZOFRENIA | Inovação
Schizophrenia innovationA esquizofrenia da inovação Por: Diogo Teixeira By: Diogo Teixeira
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SCHIZOPHRENIA | InnovationESQUIZOFRENIA | Inovação
Schizophrenia innovationA esquizofrenia da inovação Por: Diogo Teixeira By: Diogo Teixeira
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AdvertorialPUBLIREPORTAGEM
Polana Serena Hotel
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AdvertorialPUBLIREPORTAGEM
Polana Serena Hotel
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CAIXA NEGRA | Marcas
A Caixa Negra das Marcas The Black Box of BrandsPor: Luis Couto
By: Luis Couto
BLACK BOX | Brands
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CAIXA NEGRA | Marcas
A Caixa Negra das Marcas The Black Box of BrandsPor: Luis Couto
By: Luis Couto
BLACK BOX | Brands
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LAND-TRADEMARK | CountryPESQUISA | O início
O comprometimento com as Marcas
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LAND-TRADEMARK | CountryPESQUISA | O início
O comprometimento com as Marcas
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SURVEY | The beginning
Commitment with Brands
Sectores em avaliação em 2011
PESQUISA | O início
Sectors under evaluation in 2011
Acção SocialSocial Welfare
ÁguasWater
ArrozRice
AutomóvelAutomobiles
BancaBanking
Bebidas AlcoólicasAlcoholic Beverages
Bebidas DesidratadasDried Drinks
Canais de TelevisãoTelevision Channels
Clubes DesportivosSports Clubs
CombustíveisFuel
Doces e BolachasSweets and Biscuits
Electrónica de ConsumoElectronics
EnergiaEnergy
Ensino SuperiorHigher Education
EventosEvents
HigieneHygiene
IndústriaIndustry
InformáticaInformatics
InternetInternet
JornaisNewspaper
OperadorasOperators
Outros Produtos AlimentaresOther Food Products
PreservativosCondoms
Produtos LimpezaCleaning Products
RádiosRadios
SegurosInsurance
Sumos e RefrigerantesJuice and Soft Drinks
TelemóveisMobile Phones
TransportesTransport
TurismoTourism
TV PagaPay TV
VestuárioClothing
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SURVEY | The beginning
Commitment with Brands
Sectores em avaliação em 2011
PESQUISA | O início
Sectors under evaluation in 2011
Acção SocialSocial Welfare
ÁguasWater
ArrozRice
AutomóvelAutomobiles
BancaBanking
Bebidas AlcoólicasAlcoholic Beverages
Bebidas DesidratadasDried Drinks
Canais de TelevisãoTelevision Channels
Clubes DesportivosSports Clubs
CombustíveisFuel
Doces e BolachasSweets and Biscuits
Electrónica de ConsumoElectronics
EnergiaEnergy
Ensino SuperiorHigher Education
EventosEvents
HigieneHygiene
IndústriaIndustry
InformáticaInformatics
InternetInternet
JornaisNewspaper
OperadorasOperators
Outros Produtos AlimentaresOther Food Products
PreservativosCondoms
Produtos LimpezaCleaning Products
RádiosRadios
SegurosInsurance
Sumos e RefrigerantesJuice and Soft Drinks
TelemóveisMobile Phones
TransportesTransport
TurismoTourism
TV PagaPay TV
VestuárioClothing
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SURVEY | The beginningPESQUISA | O início
DIMENSÃOEMOCIONAL
EMOTIONALDIMENTION
Empathy withthe brand
Confidencein the brand
Identificationwith the brand
Will to recomenda brand
PurchaseIntention
Loyalty tothe brand Aceptance of
higher prices
Singularity
Notoriedadeda marca
QualityDIM
ENSÃO
COMP
ORTAME
NTAL
BEHA
VIOURAL
DIME
NTION DIMENSÃO
RACIONALRATIONAL
DIMENTION
ATTRIBUTES
BPI - BRAND POTENTIAL INDEX®
BPI - BRAND POTENTIAL INDEX®
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SURVEY | The beginningPESQUISA | O início
DIMENSÃOEMOCIONAL
EMOTIONALDIMENTION
Empathy withthe brand
Confidencein the brand
Identificationwith the brand
Will to recomenda brand
PurchaseIntention
Loyalty tothe brand Aceptance of
higher prices
Singularity
Notoriedadeda marca
QualityDIM
ENSÃO
COMP
ORTAME
NTAL
BEHA
VIOURAL
DIME
NTION DIMENSÃO
RACIONALRATIONAL
DIMENTION
ATTRIBUTES
BPI - BRAND POTENTIAL INDEX®
BPI - BRAND POTENTIAL INDEX®
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A Melhor Marca de 2011
2011As melhoresMARCASde Moçambique
MERCADO | As Melhores Marcas de Moçambique
Notoriedade e Qualidade de Notoriedade
Ranking por Sector
MERCADO | As Melhores Marcas de Moçambique
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A Melhor Marca de 2011
2011As melhoresMARCASde Moçambique
MERCADO | As Melhores Marcas de Moçambique
Notoriedade e Qualidade de Notoriedade
Ranking por Sector
MERCADO | As Melhores Marcas de Moçambique
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The Best Brands2011
MARKET | Mozambique Best Brands
Melhores Marcas por Sector
Notoriety and Quality Notoriety
MERCADO | As Melhores Marcas de Moçambique
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The Best Brands2011
MARKET | Mozambique Best Brands
Melhores Marcas por Sector
Notoriety and Quality Notoriety
MERCADO | As Melhores Marcas de Moçambique
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2ª Fase Análise do Valor da Marca - BPI ® A Intercampus
1ª Fase – Selecção das Marcas em Avaliação
Best Brands per SectorThe MethodologyStage 1 - Brands Selection in Evaluation
Stage 2 - of Brand Value - BPI ® Analysis
The Intercampus
A Metodologia
MERCADO | As Melhores Marcas de Moçambique MARKET | Mozambique Best Brands
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2ª Fase Análise do Valor da Marca - BPI ® A Intercampus
1ª Fase – Selecção das Marcas em Avaliação
Best Brands per SectorThe MethodologyStage 1 - Brands Selection in Evaluation
Stage 2 - of Brand Value - BPI ® Analysis
The Intercampus
A Metodologia
MERCADO | As Melhores Marcas de Moçambique MARKET | Mozambique Best Brands
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MARKET | The Best Mozambican Brands
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MARKET | The Best Mozambican Brands
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RANKING | As Melhores Marcas de Moçambique
RANKINGDAS MELHORES MARCAS E NOTORIEDADE
Rankingof the best brands and
notoriety
RANKING | Mozambique Best Brands
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RANKING | As Melhores Marcas de Moçambique
RANKINGDAS MELHORES MARCAS E NOTORIEDADE
Rankingof the best brands and
notoriety
RANKING | Mozambique Best Brands
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RANKING | As Melhores Marcas de Moçambique RANKING | Mozambique Best Brands
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RANKING | As Melhores Marcas de Moçambique RANKING | Mozambique Best Brands
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RANKING | As Melhores Marcas de Moçambique RANKING | Mozambique Best Brands
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RANKING | As Melhores Marcas de Moçambique RANKING | Mozambique Best Brands
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RANKING | As Melhores Marcas de Moçambique RANKING | Mozambique Best Brands
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RANKING | As Melhores Marcas de Moçambique RANKING | Mozambique Best Brands
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RANKING | Mozambique Best BrandsRANKING | As Melhores Marcas de Moçambique
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RANKING | Mozambique Best BrandsRANKING | As Melhores Marcas de Moçambique
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