Download - Selling storage to HP BladeSystem customers
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© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
Selling storage to HP BladeSystem customers
存储为什么重要 ?
• 存储技术是每一种业务的核心和基础• 存储技术管理信息和数据,这是每一个企业的生命线• 存储业务将继续以比以往任何时候都快的速度增长• 存储技术必须在所有威胁下得到保护和确保安全• 核心目标:
• 确保您的公司始终能够在正确的时间获得正确的信息 ... • 以最低的成本!
存储在哪里有商机?• 客户直接的存储需求• 购买服务器的顾客• 大多数客户不优先考虑或确认备份的重要性• 目前已安装的基础客户• 数据只能增长 - 你的客户也不例外• 竞争对手的安装基地• 利用惠普的存储解决方案提供的强大信息
Catching the blade monster wave:Selling storage to HP BladeSystem customers
1.Customer pain points2.Key Success Factors3.Selling storage to
BladeSystem customers4.Value of HP BladeSystem
PLUS HP StorageWorks
•New alphabet: A,B,C,D,E,V
•New alphabet: A,B,C,D,E,V
HP Confidential - HP Internal Use Only
The state of the economy.
HP Confidential – HP Internal Use Only
6 April 22, 2023
Data center pain points
10%
25%65%
Operations –Maintenance
& mgmt.
Innovation
Migration & Upgrades
Not enough investment in innovation; too much in
maintaining legacy infrastructure
IT budget allocation
Shift resources from maintenance to innovation.
•Reduce costs of operations and maintenance
−Too many applications, too much customization
−Underutilized servers−Escalating power and cooling costs
•Rapidly respond to business and customer needs
−Struggle to meet service level agreements for critical workloads
−Can’t implement new projects fast enough−Need agility to respond to changing business needs
•Enhance quality of service to enable business success
−Ensure business continuity−Protect critical resource and data assets−Meet Compliance requirements
Catching the blade monster wave:Selling storage to HP BladeSystem customers
1.Customer pain points2.Key Success Factors3.Selling storage to
BladeSystem customers4.Value of HP BladeSystem
PLUS HP StorageWorks
•New alphabet: A,B,C,D,E,V
•New alphabet: A,B,C,D,E,V
HP BladeSystem solves the big infrastructure problems
Time Change
CostEnergy
The HP BladeSystem approach to simplifythe infrastructure:
Consolidate
Virtualize
Automate
Key storage requirements and solution areas : “A,B,C,D,E,V”•Automation
−Move data between remote sites and datacenters
−Move data between tiers of storage (online and nearline)
•Business Continuity−Protect datacenter, ROBO
and departmental data
−Replication for disaster recovery
•Consolidation−Reduce server proliferation
and capacity islands
−Server consolidation to blades drives network storage
•Data Management−Storage administrators balance
cost, performance, availability
−Server administrators and ROBO IT generalists also have storage needs
−Focused at the application level
•Efficiency−Need to tier storage in the
data center for efficiency
−Take advantage of BladeSystem power/cooling benefits where possible
•Virtualization−Over 53% of new deployments
looking at iSCSI SANs
−Remote DR via virtualization
9 April 22, 2023
Catching the blade monster wave:Selling storage to HP BladeSystem customers
1.Customer pain points2.Key Success Factors3.Selling storage to
BladeSystem customers4.Value of HP BladeSystem
PLUS HP StorageWorks
•New alphabet: A,B,C,D,E,V
•New alphabet: A,B,C,D,E,V
HP BladeSystem c-Class PortfolioA Full Range of 2P and 4P Blades
Interconnect choices for LAN, SAN, and Scale-Out ClustersFibre
ChannelInfiniBand4X DDR
Workstation
Blades
Storage Blades
Unified Management
ServicesAssessment
Implementation
Support
Enclosures
SANLAN
h
Ethernet NICs
Virtual Connect
h
Server Blades
Choice of Power
HP Restricted
SAN
Storage Blades
If you carry PL MV quota (BladeSystem),
you carry PL LL quota as well (Storage Blades).
h
12 April 22, 2023
How to sell storage to BladeSystem customers?
oLimit your sales tactics: sell storage only to the storage team.
oLimit your sales tactics: sell storage only on the virtues of the storage product’s capabilities.
1. Team with the BladeSystem SR2. Stress the common
management tools (Insight Control, OA, SIM) for all BladeSystem elements
3. Emphasize virtualization and HP’s Virtual Connect, HP’s Flex-10, and HP’s SAS switch to promote storage capabilities matching the BladeSystem value proposition.
Catching the blade monster wave:Selling storage to HP BladeSystem customers
1.Customer pain points2.Key Success Factors3.Selling storage to
BladeSystem customers4.Value of HP BladeSystem
PLUS HP StorageWorks
•New alphabet: A,B,C,D,E,V
•New alphabet: A,B,C,D,E,V
14
HP BladeSystem Storage changes the storage cost equation
TransformSimplify and transform storage and infrastructure into a clear advantage for your business
Consolidate Consolidated and shared infrastructure significantly lowers acquisition, deployment and management costs
IntegrateSimplify storage connectivity, provisioning and management while reducing complexity…time is money
OptimizeImprove operational efficiency & resource utilization to address growth, cost, time and energy challenges
...
LAN SANFacilities
Consolidate
Optimize
Integrate
Transform
SAN Gateway Storage Servers:Highly Available Unified Storage
15
HP StorageWorksMSA 2000fc/i
HP ProLiant SB460c SAN Gateway Storage Server (2-node cluster)
HP StorageWorksEVA 4400-S
LeftHand Networks
Integrated offering•Unified NAS, SAS, FC, and iSCSI access
•Modular storage backend to suit customer needs
•Takes on EMC and NetApp!
Robust Unified Management:•Microsoft Management Console•HPSIM•LeftHand VSA - Future
Optional Data Services:•HP Data Protector•Storage Mirroring•Email Archiving•Others...
Consolidate
Optimize
Optimize with BladeSystem
Reduce LAN & SAN administrative complexity
• Virtual Connect modules
Painless capacity expansion
Leverage BladeSystem shared architecture
Incorporate cost-effective iSCSI storage• User-defined bandwidth using Flex10• Microsoft iSCSI Target software• iSCSI portfolio: All-in-One, MSA2000i,
LeftHand• ProLiant Essentials accelerated iSCSI
Re-think direct attached storage• Enable diskless blades: BL495c, BL490c• Low-cost, low-latency shared SAS storage
Fibre Channel
iSCSI
Direct Attach (DAS)
17 04/22/2317
Direct connect storage for HP BladeSystem
Max. 2 BladeSystem enclosures can connect to the external MSA2000 SAS storage array.
MSA2000sa
It’s 3Gb/sec SAS
Looks like DAS but
functions like shared storage.
Max. 192TB with 4 complete MSA2000sa.
Server team is the buyer.
Each server blade requires 1x P700m SAS mezzanine card.
Max. 16 server blades connect to SAS Switch pair (= 2).
No fabric.
No routers.
No external switches.
Not dependent on storage team.
Remember the
Hitchcock movie
‘Psycho’?
Optimize
Integrate storage with BladeSystem
Simple shared storage • AiO SB600c: file serving AND iSCSI
shared storage for all blades inside the enclosure.
Data protection without a SAN• Direct attach tape blades
Server administrators maintain control of DAS storage
• Simple, low-cost, low-latency SAS storage
Integrate
iSCSI
Tape
Direct Attach (DAS)
20 04/22/23 HP Confidential
AiO G6 RefreshHP X1800sb Storage System
BladeSystems Storage 2009 (Mar Revised)
HP Internal Only – Entry Storage NPI Restricted – NOT for use with customers – SBC Rules Apply
SB40cSAS & SATA
SB600c AiO
SB40C + VSAInternal Shared Storage with virtualization support
Jets Support
ASM
SB460c SAN SS Blade gateway
CurrentCommittedCRD/MRDTransitionInvestigateStatus Change
SuperSabreSAS HBA
NA
S &
U
nifi
ed
Inte
rnal
Sto
rag
eS
WExte
rnal
Sto
rag
eS
olu
tion
sM
ez
Tap
e 920c LTO3
448c LTO2
Camaro Support
SWSM$
iSCSI FP$
Grant6Gb SAS
Musket 2 6Gb
Falcons??
EKACamaro 6Gb
EKASFF (120 drives) 6GbTanker 70 LFF 6Gb
SAS Switch
TankerMDS 600
HP X3800sb Window Gateway
LHN VSA Support
Sherman 2.5 Updates to Sherman 2
MizzleyConsolidate – 6Gb SB40c/SB50c
Adrenalin PCIe Card
Kilauea6Gb SAS HBA
Sherman 2
Zoned SASZoned SAS Switch
SAS Switch
Dual IO Module
MDS 600
Available Today
SB1760c LTO4 Tape Blade
Adrenalin
Mezz Card
IO Accelerator
April 27 June 2
SB40c+ 4 300GB SAS HDD Bundle
Mar 2 Future tbc
Use the SB40c as part of a robust internal shared storage solution
Ethernet switch(es)
Physical or virtual servers can access the shared storage
LeftHand P4000 Virtual SAN Appliance runs in a single virtual machine, which turns the adjacent SB40c into iSCSI shared storage.
2nd blade chassis
1st blade chassis
VSA
SB40c
VM
VM
VM
VSA
Bladeserver 2 SB40c
VM
VM
VM
VSA
Bladeserver 3 SB40c
VM
VM
VM
VM
VM
VM
VM
VM
VM
VM
VM
Additional SB40c’s and additional LeftHand P4000 Virtual SAN Appliance licenses can be added to create a clustered environment.
•Adding a second SB40c + LHN VSA will act as a mirror with no additional capacity.
•Adding a third SB40c + LHN VSA will create a full cluster as well as provide 2x the capacity.
•Additional SB40c + LHN VSA ‘nodes’ can be added to the same enclosure or other enclosures (which can be physically located anywhere).
Catching the blade monster wave:Selling storage to HP BladeSystem customers
1.Customer pain points2.Key Success Factors3.Selling storage to
BladeSystem customers4.Value of HP BladeSystem
PLUS HP StorageWorks
opportunityisnowhere
•New alphabet: A,B,C,D,E,V
•New alphabet: A,B,C,D,E,V
HP StorageWorks 产品系列 –SAN Storage
23
MSA2000 G2
Outstanding TCO
• FC & iSCSI host ports• FC & FATA HDD• Storage
consolidation + disaster recovery
• Simplification through virtualization
• Windows, HP-UX, Linux, + more
Always-on availability
• Data center consolidation + disaster recovery
• Large-scale Oracle/SAP applications
• HP-UX, Windows, + 20 more, including NonStop & mainframe
Low cost consolidation
•4GB FC, 1GbE iSCSI, and 3Gb SAS•SAS & SATA together•Controller-based snapshot/clone•Windows, Linux, VMware•WEB, Exchange, SQL
Business Continuity and Availability
Conso
lidati
on a
nd P
erf
orm
an
ce
XP
EVA
XP24000
XP20000
All-in-One
Simple Unified Storage
•iSCSI SAN and Optimized NAS with integrated snapshots, backup, replication, and simple management. •Windows, Linux, VMware, more.
LeftHand SAN
Scalable, Clustered IP SAN
•Scalable iSCSI performance•Cost effective high availability•Simplified mgmt for virtualization•VMware, Citrix, Hyper-V, Windows, Linux
HP Restricted - For HP and Channel Partner Internal Use. May be shared with select customers under NDA
Technology for better business outcomes
© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
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